Memecast #59: Value-based Pricing is Impossible
Value-based pricing really is impossible to do perfectly. In order to do value-based pricing perfectly, I would have to be able to read every customer's mind. I have to determine how much a customer i...
25 Touko 20221min
Trust as a Pricing Lever: How Customer Trust Affects Pricing with Stéphane Joanis
Stéphane Joanis started his career as a Chemical Engineer. It is with Thermo Fisher that he got involved in business and pricing, and just this January, Stephane launched his own consulting business w...
23 Touko 202228min
Blogcast #55: Best Example for "Costs Don't Drive Pricing"
This is an Impact Pricing Blog published on April 6, 2022, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/best-example-for-costs-dont...
20 Touko 20223min
Memecast #58: Value-based Pricing is the Most Profitable Strategy
It's true, value-based pricing is the optimal pricing strategy. Value-based pricing simply means charge what our customers are willing to pay. If a customer is willing to pay us a hundred dollars, the...
18 Touko 20221min
