Passionate & Prosperous with Stacey Brass-Russell23 Heinä 2025

Ep 186 | How To Turn Your Website Into Your Hardest Working Team Member with Laura Jawad

Spoiler alert: This is not a dry tech talk about websites and SEO—promise.

In this episode, I’m joined by my friend and brilliant SEO strategist Laura Jawad for a super fun and eye-opening conversation about something that affects every single coach, service provider and business owner out there—your online presence.

We’re talking about websites, yes—but really, we’re talking about how people find you, how you build trust online, and what it takes to make sure the incredible work you do isn’t getting lost in the noise.

We’re diving into what SEO really is (no jargon required), how Google decides what content to trust, and what it takes to turn your website into a visibility-boosting, credibility-building, client-attracting asset for your business.

Whether you’ve got a website already or you’re still figuring out how to show up online in a way that actually works, this episode is going to help you understand how to make your content, your pages, and even your podcast guest appearances do the heavy lifting in your business.

Laura breaks down SEO in a way that’s simple, smart, and totally doable—and she shares why things like content, keywords, and your online reputation matter so much when it comes to building visibility that lasts.

In this episode, we talk about:

What SEO actually is (and why coaches and service providers should care)
How to make your website more visible, searchable, and trustworthy
Why updating your website regularly makes a difference (hello, “freshness factor”)
The role your blog, podcast, and opt-in pages play in your visibility strategy
Why being discoverable online starts with using the right words (not cute titles)
How Google decides who to trust—and what you can do to boost your credibility
The connection between content creation, reputation, and long-term visibility
Why podcast guesting is one of the smartest things you can do for SEO (yep!)

Laura also shares her favorite ways for small business owners to boost visibility without ads, algorithms, or trying to do everything at once.

You can connect with Laura at laurajawadmarketing.com/passionate-and-prosperous and on Instagram and LinkedIn.

Get Full Show Notes, Event Sign Ups and More Information Here:

http://www.staceybrassrussell.com/podcast

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Ep 230 | The Messaging Strategy Every Coach and Expert Needs To Create Content that Converts (and Build Your Body of Work)

Being visible is essential in our businesses right now — and if you're in the online business, coaching, or speaking world, you already know that there is a LOT happening in this space around showing ...

1 Heinä 54min

Ep 229 | What It Really Takes to Put Your Work Into the World (And Why It Feels So Hard!)

Something I have been thinking about a lot lately — and talking about with my clients constantly — is this fascinating and costly phenomenon of making “hard” mean “bad”. You are working on something, ...

24 Kesä 55min

Ep 228 | The #1 Business Strategy to Create Clients and Revenue The Fastest (and Why You’re Probably Not Doing it)

If you've ever woken up wanting to create a new client or generate more revenue and found yourself spinning on what you should actually be doing, this episode is for you. I’m going solo and I’m going ...

17 Kesä 54min

Ep 227 | How To Make Better Business Decisions, Use AI Wisely and Talk to The Right People with Fractional COO Sandra Booker

If you've ever walked away from a mastermind, a coaching call, or a well-meaning conversation with a colleague feeling more confused than when you started — this episode is going to name something you...

10 Kesä 1h 24min

Ep 226 | 8 Years, 8 Lessons: What It Actually Takes to Build a Sustainable Coaching Business

Join me for a special episode celebrating 8 years in business! When I realized it was 8 years ago this month that I officially started taking clients as a health and life coach, I thought it would be ...

3 Kesä 1h 14min

Ep 225 | [Coaching Episode] Taking Jennifer Watson from "I'm Just a Life Coach" to Owning Her Brilliance

Coaching episodes are some of my absolute favorites to record — because what happens in them is so fun - real time transformation and shifts that can only come from a great coaching session. In this e...

27 Touko 1h 40min

Ep 224 | Why Showing Up Is a Muscle — And How to Build It

Showing up is not something that just happens. It's not a personality trait some people have and others don't. It's a muscle — and like any muscle, it has to be trained, worked, and maintained. Not ju...

20 Touko 50min

Ep 223 | Why You're Still Afraid to Be Seen (And What Your Nervous System Has To Do With It) with Anna Holtzman

If you've ever talked yourself out of being visible — pulled back from an opportunity, avoided putting something out there, or kept waiting until you felt more ready — you’re going to love this episod...

13 Touko 1h 20min