The Power of Identify: Building Lifelong Customers

The Power of Identify: Building Lifelong Customers

Ever feel like your brand’s messaging isn’t quite landing, despite detailed personas and sharp creative? Or wonder why some customers churn while others become lifelong evangelists, even sporting your logo proudly? Identity marketing flips the traditional approach by focusing not on how your brand looks to others, but on how customers see themselves. To learn the four key stages of identity marketing: how to find, validate, name, and activate your customer’s core identity themes, I interview Veronica Romney.



Guest: Veronica Romney | Show Notes: socialmediaexaminer.com/676



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Facebook Marketing Declines: How Business Should React

Facebook Marketing Declines: How Business Should React

Do you use Facebook to promote your business? Are you wondering how the recent Facebook algorithm changes will affect your marketing? In this episode, I interview Mari Smith and Jay Baer. Mari is the ...

17 Tammi 201442min

5 Facebook Marketing Hacks for Your Website

5 Facebook Marketing Hacks for Your Website

Is your website using Facebook to the fullest? Are you wondering how you can get the most out of Facebook for your business? In this episode, you'll discover 5 Facebook hacks you can employ on your we...

10 Tammi 201442min

Podcasting for Business: Top Podcasters Share Success Tips

Podcasting for Business: Top Podcasters Share Success Tips

Are you thinking of starting a podcast for your business? Wondering how top podcasters use their podcasts to grow their businesses? This episode is a panel discussion from Social Media Success Summit....

3 Tammi 201445min

Google+ Success: What Your Business Needs to Know About Google+

Google+ Success: What Your Business Needs to Know About Google+

Do you use Google+ for your business? Are you wondering how you can be more successful generating traffic and growing a community with Google+? In this episode, I interview Martin Shervington, a Googl...

27 Joulu 201340min

Facebook Engagement: How to Get Seen in the Facebook News Feed

Facebook Engagement: How to Get Seen in the Facebook News Feed

Do you want to understand Facebook engagement? Are you looking for Facebook engagement tactics that lead to news feed visibility? In this episode, I interview John Haydon, author of Facebook Marketing...

20 Joulu 201340min

Blog Growth: How to Build a Mega-Following

Blog Growth: How to Build a Mega-Following

Do you want to attract a bigger audience to your blog? Are you wondering how you can write content that will generate more comments, shares and subscribers? In this episode, I interview Syed Balkhi, f...

13 Joulu 201341min

Twitter for Business: How to Use Twitter to Grow Your Influence

Twitter for Business: How to Use Twitter to Grow Your Influence

Do you use Twitter for your business? Are you wondering how to use Twitter to grow your online influence? In this episode, I interview Joel Comm, author of numerous books including Twitter Power 2.0 a...

6 Joulu 201338min

Story as Strategy: How Social Storytelling Leads to Business

Story as Strategy: How Social Storytelling Leads to Business

Do you use storytelling in your business? Are you wondering how to use stories in your social strategy? In this episode, I interview Gary Vaynerchuk, author of Crush It! and The Thank You Economy. He'...

29 Marras 201331min

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