Inside the Playbook: JMSN on the Anti-Ad Music Marketing Plan
In this clip from The Manager’s Playbook, we get into the unglamorous side of the music business that every independent artist eventually faces: release week feels stressful because you’re the label.J...
16 Maalis 17min
Inside the Playbook: JMSN on Why Music Videos Can Still Win for Artists
In this clip from The Manager’s Playbook, we talk about a music marketing truth most artists learn too late: a great music video isn’t “extra content,” it’s a long-term marketing asset.JMSN explains w...
15 Maalis 19min
Inside the Playbook: JMSN on Why Being “Cool” Online Is Bad for Your Music Career
In this clip from The Manager’s Playbook, we talk about the part of the music business that’s driving artists crazy: the endless “how to blow up” social media advice that sounds confident and works fo...
14 Maalis 14min
Inside the Playbook: JMSN on the DIY Blueprint to Grow Without Record Labels
In this clip from The Manager’s Playbook, JMSN breaks down the real economics of the music industry: a record deal isn’t automatically “support.” It’s a trade of ownership and creative control for con...
13 Maalis 10min
The Manager’s Playbook 058: JMSN - DIY Artist Blueprint, Music Videos, Ads, Touring, Content & Music Marketing
In this episode of The Manager’s Playbook, I sit down with JMSN, artist, multi-instrumentalist, producer, and one of the best case studies for what real independent artist success looks like when you ...
10 Maalis 1h 53min
Inside the Playbook: J Erving III on The Skill Every Music Manager Needs
In this Manager’s Playbook clip, J. Erving unpacks a “superpower” that’s quietly responsible for most long careers in the music business: surrounding yourself with the right people, reading the room, ...
9 Maalis 18min
Inside the Playbook: J Erving III on How to Operate Like a Record Label in Any Role
In this Manager’s Playbook clip, J. Erving III breaks down what changes when you go from managing outside the label system to operating inside it, and why most “label frustration” is really a culture ...
8 Maalis 19min
Inside the Playbook: J Erving III on What to Do Before Artists Break
In this Manager’s Playbook clip, J. Erving breaks down a truth the music business loves to forget: artist trust is built in the off-season.Not when the venue is sold out. Not when the streams spike. R...
7 Maalis 21min
