Blogcast: Value Is Not the Same as Willingness to Pay

Boy, there's no way I can completely explain this impactful insight in a brief conversation. But understand, if we can get our salespeople to shift from talking about our features and pushing our prod...

11 Touko 20221min

Orvel Ray Wilson is co-author of the book, "Guerilla Selling", and five other books in the "Guerilla Marketing" series, the best-selling marketing series in history. He is a Certified Speaking Profess...

9 Touko 202224min

This is an Impact Pricing Blog published on April 20, 2022, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/selling-value/ If you have ...

6 Touko 20222min

It's absolutely true, people don't buy products, they buy solutions to problems. When we talk about our products, when we talk about our features, that doesn't truly resonate in the minds of our buyer...

4 Touko 20221min