Who Should Take Herbal Ecstasy Supplements? (The Billion-Dollar Backstory) : 1306

Who Should Take Herbal Ecstasy Supplements? (The Billion-Dollar Backstory) : 1306

What is Herbal Ecstasy—and why does it matter? This might be one of the most insane episodes we’ve ever recorded, and we had to bring it back because the story is too wild, too relevant, and too packed with real lessons in biohacking, brain optimization, and supplement hacking to miss.


Host Dave Asprey sits down with Shaahin Cheyene, the renegade teenage entrepreneur who built a billion-dollar supplement empire before he could legally drink. As the creator of Herbal Ecstasy, Shaahin hacked natural compounds into high-performance nootropics that boosted energy, neuroplasticity, and metabolism—long before biohacking was a movement. He faced seven federal investigations, never spent a day in jail, and went on to pioneer the vaporizer industry and dominate Amazon with advanced supplement marketing.


This episode explores how Shaahin reverse-engineered functional medicine principles, used ancient plant medicine to upgrade human performance, and scaled a controversial brand using raw hustle and hacking tactics. You’ll hear how Herbal Ecstasy worked, why it was banned, and what it teaches us about supplements, mitochondrial function, dopamine regulation, and the dark politics behind wellness innovation.


You’ll learn:

• Why Herbal Ecstasy became a billion-dollar underground supplement

• How Shaahin used nootropics and adaptogens to hack energy, focus, and neuroplasticity

• What his clash with the FDA reveals about supplement regulation and functional medicine

• How dopamine, mitochondria, and metabolism drive human performance

• The difference between hacking systems vs conforming to broken ones

• How storytelling, podcasting, and controversial supplements build legacy brands


Whether you’re optimizing your sleep, hacking your brain, experimenting with ketosis or fasting, or upgrading your stack with supplements that actually work—this channel delivers strategies, cautionary tales, and insight you won’t find anywhere else. lt is essential listening for anyone serious about biohacking, brain optimization, supplements, mitochondria, metabolism, functional medicine, nootropics, longevity, dopamine, cold therapy, sleep optimization, emotional regulation, neuroplasticity, fasting, podcasting, RFK-era health freedom, ketosis, entrepreneurship, and building influence smarter not harder—with or without Danger Coffee.


Dave Asprey is a four-time New York Times bestselling author, founder of Bulletproof Coffee, and the father of biohacking. With over 1,000 interviews and 1 million monthly listeners, The Human Upgrade is the top podcast for people who want to take control of their biology, extend their longevity, and optimize every system in the body and mind. Each episode features cutting-edge insights in health, performance, neuroscience, supplements, nutrition, hacking, emotional intelligence, and conscious living.


Episodes are released every Tuesday and Thursday, where Dave asks the questions no one else dares, and brings you real tools to become more resilient, aware, and high performing.


Thank you to our sponsors!


Resources:

• Shaahin’s Website: https://www.shaahincheyenne.com/

• Dave Asprey’s Website: https://daveasprey.com

• Danger Coffee: https://dangercoffee.com/DAVE15

• Dave Asprey’s BEYOND Conference: https://beyondconference.com

• Dave Asprey’s New Book – Heavily Meditated: https://daveasprey.com/heavily-meditated

• Upgrade Collective: https://www.ourupgradecollective.com

• Upgrade Labs: https://upgradelabs.com

• 40 Years of Zen: https://40yearsofzen.com


Timestamps:

0:00 — Trailer

0:45 — Intro and guest setup

4:39 — Escaping Iran and early hustle

8:26 — Birth of Herbal Ecstasy

14:21 — Explosive growth and legal heat

25:06 — Lessons on money and business

31:17 — Inventing the digital vaporizer

40:03 — Hacking success on Amazon

41:59 — Nootropics and the Limitless pill

46:38 — Martial arts and mental resilience

55:44 — Podcasting, media, and influence

1:07:09 — Where to find Shaahin and closing thoughts

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jaksot(1454)

Why Your Mind Works the Way That It Does – Paul Bloom : 1027

Why Your Mind Works the Way That It Does – Paul Bloom : 1027

IN THIS EPISODE OF THE HUMAN UPGRADE™... a look into the story of the human mind wonders if you’re just a machine made of meat. Guest Paul Bloom, a researcher, teacher and author, studies adult and child development in terms of how people make sense of the world. It turns out that there are all kinds of automated systems in your body that are making sense of the world for you and after they do that, they give you a picture of the world. The interesting part is that picture may be more or less accurate based on a lot of things that are part of your programming.Paul is a professor of Psychology at the University of Toronto and professor emeritus of Psychology at Yale University. He teaches a popular “Intro to Psychology” class that he turned into his seventh book, called: “Psych: The Story of the Human Mind.”Because he studies psychology at so many different levels, he brings new knowledge and new synthesis of ideas to the discussion of the human mind. Topics range from consciousness to ChatGPT and BDSM, from whether you have a soul or if you can attain happiness. Paul’s writing and lectures show how psychology can give us practical insights into important issues. He addresses the treatment of mental illnesses such as depression and anxiety and the best way to lead a fulfilling life. This episode and his new book guide you through the most important topic there is: the story of you and your mind.Watch this episode on YouTube!WE APPRECIATE OUR PARTNERS. CHECK THEM OUT! Sleep Solutions for High Performance: https://sleepbreakthrough.com/dave, use code DAVE10 to get an extra 10% offComfort Options for Hot & Cold Sleepers: https://sleep.me/daveasprey, use code ASPREY for 25% offKickstart Autophagy: https://timelinenutrition.com/DAVE, use the code ASPREY10 to get 10% off any planSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

2 Maalis 20231h

How to Challenge Outdated Beliefs About Aging – Steven Kotler : 1026

How to Challenge Outdated Beliefs About Aging – Steven Kotler : 1026

IN THIS EPISODE OF THE HUMAN UPGRADE™... you will learn about the beliefs that kick in as normal humans age and most importantly, you will learn what you can do about those limiting beliefs. And who better to discuss this than the author of the book, "Gnar Country: Growing Old, Staying Rad," Steven Kotler. Steven is a friend of the show, executive director of the Flow Research Collective, a New York Times bestselling author, and an award-winning journalist. He tested his knowledge and theories on himself in a quest to learn how to park ski (an extreme type of skiing) at age 53.Science shows that older humans are better at learning certain skills than younger people. Brain changes occur in the second half of your life that unlock levels of intelligence, wisdom, creativity, and empathy you didn’t know were possible.In the conversation, Steven describes how his book chronicles his experience pushing his own aging body past preconceived limits. He also explains why he wrote a book about goals, grit and progression - and why he feels it's an important lesson for everyone to learn (not just those of you over 50). Steven also explains why he chose extreme skiing as his No. 1 anti-aging activity. “... if you really want to preserve cognitive function, you want to basically use the hippocampus in the way that evolution designed it. You want novel, challenging experiences in outdoor environments.”Watch this episode on YoutubeFind all the links and resources in the show notes.***WE APPRECIATE OUR PARTNERS. CHECK THEM OUT! Join us at the 9th Annual Biohacking Conference: https://biohackingconference.comDave Asprey’s NEW Book! “Smarter Not Harder: The Biohacker’s Guide to Getting the Body and Mind You Want” launches Feb. 28, 2023. IndieBound / Barnes & Noble / Apple Books / AmazonSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

28 Helmi 20231h 6min

Wired to Lead the Neobiological Revolution – Jane Metcalfe : 1025

Wired to Lead the Neobiological Revolution – Jane Metcalfe : 1025

IN THIS EPISODE OF THE HUMAN UPGRADE™… the guest is one of the founders of Wired Magazine and someone who has been a continuous source of interest, news and data for decades, Jane Metcalfe. Having basically dissected nerds for her entire life, Jane now runs a fantastic newsletter and news site called NEO.LIFE where she writes about biohacking and the future. If you were to combine someone who really understands society and understands tech (and has read as much science fiction as possible) you would have Jane. Jane’s, focus throughout her, career has been on how technology is transforming our world. But now she is fascinated with how deeply we can see inside the body and how processing the data we collect allows us to discover new cells, understand complex biological systems, and engineer bacteria, viruses, DNA, and ultimately ourselves. Her new platform, NEO.LIFE is for exploring how we Homo sapiens will use these technologies and new understandings to power our own evolution. Watch this episode on YouTube!Get all the links and resources in the show notes.WE APPRECIATE OUR PARTNERS. CHECK THEM OUT! Get the week’s news and fresh ideas from the neobiological frontier. https://neo.lifeJoin us at the 9th Annual Biohacking Conference: https://biohackingconference.comDave Asprey’s NEW Book! “Smarter Not Harder: The Biohacker’s Guide to Getting the Body and Mind You Want” launches Feb. 28, 2023. Pre-order yours today: IndieBound / Barnes & Noble / Apple Books / AmazonSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

24 Helmi 20231h 31min

Dave Asprey Shares All Things “Smarter Not Harder” – Interviewed by Rich Diviney : 1024

Dave Asprey Shares All Things “Smarter Not Harder” – Interviewed by Rich Diviney : 1024

IN THIS EPISODE OF THE HUMAN UPGRADE™... to celebrate the imminent release of the new book, we’re doing something different than what you're used to. Dave is getting interviewed on his own podcast to give you a preview of his book, Smarter Not Harder.In the interviewer's seat is retired Navy SEAL commander, author, expert in leadership and human performance, Rich Diviney. When Rich was a guest on the show previously (check out episode #937), he talked about mindset, optimism, resilience, and stress. This time, the script gets flipped.This interview intends to educate and inform about the new book and install some new capabilities in your operating systems. The goal is that even if you don't read the book, you will still walk away from this interview with a brain that works better.Smarter Not Harder: The Biohacker's Guide to Getting the Body and Mind You Want is about helping you to become the best version of yourself by embracing laziness while increasing your energy and optimizing your biology. Rich is the perfect person to dive deeply into how the big ideas in this book work and give you an even greater reason to get the mind and body you want. Dave packed “Smarter Not Harder” with practical, accessible information based on the latest research so you can achieve lasting health in less time. It’s biohacking fully applied. You can pick up a copy of Smarter Not Harder: The Biohacker's Guide to Getting the Body and Mind You Want at your favorite place to buy books.Watch this episode on YouTube!Get all the links and resources in the show notes.WE APPRECIATE OUR PARTNERS. CHECK THEM OUT! Sleep Solutions for High Performance: https://sleepbreakthrough.com/dave, use code DAVE10 to get an extra 10% offDave Asprey’s NEW Book! “Smarter Not Harder: The Biohacker's Guide to Getting the Body and Mind You Want” launches Feb. 28, 2023. Pre-order yours today: IndieBound / Barnes & Noble / Apple Books / Amazon9th Annual Biohacking Conference: https://biohackingconference.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

23 Helmi 202357min

Acknowledge Your Limits and Get Your Brain Back – A 'Smarter Not Harder' Intervention – Cindy Fraley : 1023

Acknowledge Your Limits and Get Your Brain Back – A 'Smarter Not Harder' Intervention – Cindy Fraley : 1023

IN THIS EPISODE OF THE HUMAN UPGRADE™... Dave talks with Cindy Fraley, who has a young daughter, works in upper-level management at a large pharmaceutical company, and is a former physical therapist who overcame RA, MRSA, Hashimoto’s and emotional stress. Cindy says, “Dave’s guidance, the Upgraded Collective, and biohacking have been pivotal in my journey back to the great health, sports, and outdoor activities that I previously had and love.”In fact, in the past year, Cindy has improved her Blood work significantly using EDTA chelation suppositories, sauna, and IV therapy to deal with mold, metals, and coronary calcification. She’s done a deep dive into meditation and forgiveness and has incorporated HeartMath into her day. Cindy is also proudly managing her work stress better so it doesn’t impact her sleep or family interactions. During this intervention and episode, Cindy would like Dave’s help to continue working on stress reduction/management and focus on her brain and neurological fitness. Find all the links and resources in the show notes.Watch this episode on YouTube.WE APPRECIATE OUR PARTNERS. CHECK THEM OUT! Shield Yourself from EMFs: https://quantumupgrade.io, use code DAVE to get a two-week free trialDave Asprey’s NEW Book! “Smarter Not Harder: The Biohacker's Guide to Getting the Body and Mind You Want” launches Feb. 28, 2023. Pre-order yours today: IndieBound / Barnes & Noble / Apple Books / Amazon9th Annual Biohacking Conference: https://biohackingconference.comNote: The “Interventions With Dave” recommendations are designed to help you upgrade yourself and your biology so you can perform better at everything you do. They are not, however, a substitute for advice or treatment by a trained medical professional that may be needed for specific health conditions, illness or injury.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

21 Helmi 202331min

How to Become a Durable Super-Dad – A 'Smarter Not Harder' Intervention – Bryan Gardner : 1022

How to Become a Durable Super-Dad – A 'Smarter Not Harder' Intervention – Bryan Gardner : 1022

IN THIS EPISODE OF THE HUMAN UPGRADE™... Dave talks with Bryan Gardner (a self proclaimed “super-dad”) who wants to take his current hacking to the next level. Bryan has questions specifically about his brain & neurology, his fitness, and spirituality. Bryan is an aerospace engineer who built a small hedge fund business more than a decade ago. So he doesn’t sound like someone who would be struggling with productivity, focus and managing his energy.This episode covers many meaningful and helpful topics, including blood flow restriction, high intensity intervals, neuromuscular electrical stimulation, neurofeedback, and a whole lot more. Watch this episode on YouTube!Get all the resources and links in the show notes.------WE APPRECIATE OUR PARTNERS. CHECK THEM OUT! Customized Nootropics for Your Own Neurochemistry: https://nootopia.com/dave, use code DAVE10 to get 10% offHumic & fulvic minerals provide critical cellular support. Go to https://www.beamminerals.com and use code DAVE20 to get 20% off.9th Annual Biohacking Conference: https://biohackingconference.com-------Note: The “Interventions With Dave” recommendations are designed to help you upgrade yourself and your biology so you can perform better at everything you do. They are not, however, a substitute for advice or treatment by a trained medical professional that may be needed for specific health conditions, illness or injury.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

16 Helmi 202334min

Hacking Your Spirituality - A 'Smarter Not Harder' Intervention - Mandy Pennington : 1021

Hacking Your Spirituality - A 'Smarter Not Harder' Intervention - Mandy Pennington : 1021

IN THIS EPISODE OF THE HUMAN UPGRADE™... Dave talks with Mandy Pennington, a longtime Upgrade Collective member and dedicated hacker who has used biohacking techniques successfully to upgrade her body and mind.Mandy is a sharp and curious person who wants to learn more about how to apply the topics in Smarter Not Harder to her spirituality, quantum energy, spirit guides, and leading a purpose-driven life that feels right for her soul.An important aspect of this episode is focussed on how Mandy can refine her current spirituality practices, and increase her spiritual resilience to align with the next steps on her biohacking journey. Which is something that will likely resonate with you. Watch this episode on YouTube!Note: The “Interventions With Dave” recommendations are designed to help you upgrade yourself and your biology so you can perform better at everything you do. They are not, however, a substitute for advice or treatment by a trained medical professional that may be needed for specific health conditions, illness or injury.WE APPRECIATE OUR PARTNERS. CHECK THEM OUT! Dave Asprey’s NEW Book! “Smarter Not Harder: The Biohacker's Guide to Getting the Body and Mind You Want” launches Feb. 28, 2023. Pre-order yours today: IndieBound / Barnes & Noble / Apple Books / AmazonKnowing Labs: Test Your Own Biology: https://knowinglabs.com/dave, use code dave to save 20% off any test kitCapture Life Force Energy: https://leelaq.com, use discount code DAVE10 to get 10% off sitewideSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

14 Helmi 202333min

Is Remaining Curious the Key to Life, Science and Everything? – Gurudev Sri Sri Ravi Shankar : 1020

Is Remaining Curious the Key to Life, Science and Everything? – Gurudev Sri Sri Ravi Shankar : 1020

IN THIS EPISODE OF THE HUMAN UPGRADE™... I am honored and grateful to bring you a conversation that I recorded in person with Gurudev Sri Sri Ravi Shankar at the Art of Living Center in Los Angeles. Gurudev Sri Sri Ravi Shankar is a leader of an international movement with more than 50 million followers who do breathwork every single morning. He has worked for 40 years as a global ambassador for peace at the highest levels. I did his breathwork exercises every morning without fail for five years while fixing my mind, body and nervous system, and I have a huge amount of respect for his work in the world. It was a joy to chat with him in person and his childlike curiosity, enthusiasm for teaching, and deep understanding of the world are echoed in every word of this episode. Gurudev is a true visionary, so I am grateful that he set aside time to talk with me so I could share his wisdom with you. Watch this episode on YouTube!WE APPRECIATE OUR PARTNERS. CHECK THEM OUT! Sleep Solutions for High Performance: https://sleepbreakthrough.com/dave, use code DAVE10 to get an extra 10% offComfort Options for Hot & Cold Sleepers: https://sleep.me/daveasprey, use code ASPREY for 25% off your purchaseDave Asprey’s NEW Book! “Smarter Not Harder: The Biohacker’s Guide to Getting the Body and Mind You Want” launches Feb. 28, 2023. Pre-order yours today: IndieBound / Barnes & Noble / Apple Books / AmazonSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

9 Helmi 202335min

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