The Death of a Salesman17 Touko 2021

Let's get digital

We will spend a combined total of 12 trillion hours online in 2021.

We spend an average time of 6hrs 56m online every day.

The top 3 favourite social media platforms are Whatsapp, Facebook & Instagram.

Over 70% of all age groups still use a web-based email platform.

There are over 4bn active social media users.

I could go on.

All of this research and more comes from the brilliant Simon Kemp and his amazing team, supported by Hootsuite, We are Social, and a number of other data providers.

It is evident social and digital are here to stay.

We have seen what happened in 2020 and how this has changed the way we all engage online, both b2b and b2c.

In this episode, Simon & I discuss some of the key findings, as well as some of the stats which caught us by surprise - namely email marketing would seem to be alive and well.

We also discuss the merits of Organic vs Paid across different platforms, when was the last time you clicked on an advert?

This leads us into the discussion of the demise of the cookie - not the chocolate chip variety, but the digital stalking variety.

Simon is pretty blunt in his view on this - we don't have attention span issues in the digital world. YOU need to create content that is worthy of my attention.

To access the free research, go to www.datareportal.com

To debate cookies with Simon, connect with him here https://www.linkedin.com/in/eskimon/

Don't forget to subscribe to the podcast and share it with your network if you found it insightful.

As always, if you would like to be a guest on here, you know what to do.

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