The Death of a Salesman26 Touko 2021

The DNA of New Business

In this episode, I am joined by Julie Marshall, founder of Join up the Dots Consultancy.

Julie's career spans both sides of the Marketing agency world. She worked at brands such as Bacardi - Martini, and Rothmans - yes we did veer into Formula 1 sponsorship and her Vauxhall Cavalier. Julie was also a Global New Business Development lead at Flock, managing teams across New York, London & Hong Kong.

She wrote this blog, which caught my attention, hence I wanted to invite her to the podcast to discuss it further.

The areas we include in our discussion are:

Accountability – The need for everyone to play their part.
Capability – Building essential skills within the organisation
Playing to people strengths - Identify key tasks within marketing and new business and build on peoples strengths.
Ways of working – the importance of process from posting social/ creating case studies.
Data strategy – building database use of CRM.
KPI’s tracking them/ Reporting.
Communication – How do you communicate new business progress.
Meetings – need the focus on new business.

To learn more about Join up the Dots, click here

Follow Julie on LinkedIn here

Side note, Julie is also an avid Paddle Boarder and Yoga-er, at the same time - Paddle Board Yoga. Who knew.

Thank you for listening and don't forget to follow, subscribe & share with your network!

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