The Death of a Salesman31 Touko 2023

Let’s get real about generative ai

Yes, it's another podcast about generative ai and its impact on sales & marketing.

Seth Marrs joins me as a returning guest. Seth is a research director at Forrester and is at the leading edge of "leveraging data, process and technology to transform global sales and service organizations."

Unless you live under a rock, you will have seen the explosion of conversation about generative ai and how it will change how we live and work, both at home and in the workplace.

There is a narrative emerging that this will replace some aspects, and roles, in sales and marketing roles.

Seth & I get into it, to try and cut through the noise :

What is generative ai?

Is it really that new?

Where are the main focus areas that Seth sees it being deployed?

What is the impact?

What will this mean for email copy and cadences?

Will we need to declare if something is purely AI generated?

Will there be a world where gen ai is talking to gen ai?

What do organisations need to consider when deploying gen ai across the enterprise?

My thanks to Seth, as ever, for his time and knowledge. It feels like we truly are at the dawn of a new era in sales and marketing.

How are you and your business using gen ai?

Follow Seth here : https://www.linkedin.com/in/sethmarrs/

Forrester resource on Generative AI : https://www.forrester.com/blogs/category/generative-ai/

This episode was recorded on May 23rd, 2023; hence, no doubt what was discussed will have moved on.

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