How this indie movie used psychology to beat Hollywood
Nudge28 Heinä 2025

How this indie movie used psychology to beat Hollywood

97% of independent films fail. Boiling Point did not. Today, I chat with executive producer Paul Mellor to learn how this movie applied psychological principles to outperform its peers and compete against blockbusters like James Bond. --- Join the Nudge Vaults waiting list: https://www.nudgepodcast.com/vaults Paul’s 13.5 ways to grow an underdog: https://www.mellorandsmith.com/13-ways-to-grow-your-underdog-brand Paul’s agency: https://www.mellorandsmith.com/ Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/ Watch Nudge on YouTube: https://www.youtube.com/@nudgepodcast/ --- Binet, L., & Carter, S. (2018). How Not to Plan: 66 ways to screw it up. APG/Matador. Cialdini, R. B. (2016). Pre‑suasion: A revolutionary way to influence and persuade. Simon & Schuster. Ryan, J. D., & Cohen, N. J. (2004). The nature of change detection and online representations of scenes. Journal of Experimental Psychology: Human Perception and Performance, 30(5), 988–1015. Trott, D. (2019). Creative Blindness (and How to Cure It): Real‑life stories of remarkable creative vision. Harriman House. van den Broek, E., & den Heijer, T. (2024). The Housefly Effect: How nudge psychology steers your everyday behaviour. Bedford Square Publishers.

Jaksot(281)

The top 9 tips from 55 Nudge episodes in 2025

The top 9 tips from 55 Nudge episodes in 2025

In today’s special end-of-year episode, you’ll hear the best insights from Nudge in 2025. Hear from Prof. Gerd Gigerenzer, Richard Shotton, Bas Wouters, Philip Graves, Prof. Matt Johnson and a Behav...

29 Joulu 202528min

The nudge that persuaded Aussies to stop speeding

The nudge that persuaded Aussies to stop speeding

How would you encourage Australians to drive slower? That’s what today’s guest on Nudge, Adam Ferrier, had to do.  Being an applied behavioural scientist, he tackled this challenge in a novel way.  ...

22 Joulu 202520min

Don’t listen to this podcast

Don’t listen to this podcast

Seriously.  Don’t listen to this episode.  Whatever you do.  Don’t. Press.  Play. (Warning: this episode contains explicit language.) --- Adam’s agency: https://thinkerbell.com/ Adam’s books:...

15 Joulu 202520min

Why We’re Irrationally Loyal to Amazon Prime

Why We’re Irrationally Loyal to Amazon Prime

2 out of 3 internet users in the USA pay for Prime.  Yet, most of them are irrationally loyal.  They feel like the subscription provides more cost savings than reality.  Today, on Nudge, Richard Sh...

8 Joulu 202521min

Robert Cialdini: "Everyone Should Memorise This Persuasion Principle"

Robert Cialdini: "Everyone Should Memorise This Persuasion Principle"

His book Influence sold 5 million times.  He’s known as the Godfather of Influence.  He’s arguably the best-known behavioural science practitioner.  And he’s finally (after years of pestering) join...

1 Joulu 202527min

Why Everyone’s Suddenly Drinking Aperol Spritz

Why Everyone’s Suddenly Drinking Aperol Spritz

It’s the most popular cocktail in America.  But prior to 2015, almost nobody had heard of it.  So, how did Aperol Spritz become the world’s drink of choice?  By leveraging a well-known behavioural ...

24 Marras 202524min

Five science-backed tips to become a better leader

Five science-backed tips to become a better leader

My guest on today’s episode of Nudge has spent decades studying leaders.  I asked Prof. Adam Galinsky to share his top five (evidence-backed) leadership tips.  Want to become a better leader?  This...

17 Marras 202520min

What Marge Simpson Can Teach You About Leadership

What Marge Simpson Can Teach You About Leadership

In 1989, The Simpsons released Itchy & Scratchy & Marge.  It’s a classic Simpson’s episode filled with slapstick humour, dry jokes, and smart gags.  And yet, behind all the humour, there’s an import...

10 Marras 202521min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
psykopodiaa-podcast
mimmit-sijoittaa
rss-rahapodi
pomojen-suusta
rss-rahamania
ostan-asuntoja-podcast
rss-myyntikoulu
herrasmieshakkerit
rahapuhetta
salkunrakentaja-podi
juristipodi
rss-bisnesta-bebeja
rss-set-for-life-sijoita-ja-vaurastu
rss-draivi
taloudellinen-mielenrauha
lakicast
rss-lahtijat
rss-ammattipodcast
rss-merja-mahkan-rahat