48: Nir Eyal | How to Manage Distraction in a Digital Age

Nir Eyal (@nireyal) helps teams design more engaging products as demonstrated in his book Hooked: How to Build Habit-Forming Products, and shows us how we can break away from the distraction of this engagement if it's not serving us.

What We Discuss with Nir Eyal:

• The never-ending struggle between traction and distraction.
• How variable rewards are used to keep you glued to social media like B.F. Skinner's lab pigeons.
• How to ensure you're moving closer to your goals even if your daily activities include what might, on the surface, seem like tangents.
• Triggers that cause you to lose your way and how to program your environment to avoid and mitigate these triggers.
• Why you're not really addicted to technology -- and why it's dangerous to say you are.
• And much more...

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