414: Jonah Berger | How to Change Anyone's Mind

414: Jonah Berger | How to Change Anyone's Mind

Jonah Berger (@j1berger) is a professor at Wharton and a world-renowned expert on word of mouth, social influence, consumer behavior, and how products, ideas, and behaviors catch on. He's also a bestselling author; his latest book is The Catalyst: How to Change Anyone's Mind.

What We Discuss with Jonah Berger:
  • How the ingrained anti-persuasion radar we all possess makes it harder for us to follow even the best advice.
  • Why providing someone with a "menu" of options is a far more effective method of persuasion than giving them a single option.
  • While pushing works well when we want to move furniture, we're better off identifying obstacles and removing them when we want to guide another person in a certain direction.
  • How effective advertising overcomes our anti-persuasion radar and gets us invested in the idea of buying products.
  • Why most anti-smoking campaigns have an effect opposite of their intentions, and how a Thai campaign cleverly adopted a tactic that actually worked.
  • And much more...

Full show notes and resources can be found here: jordanharbinger.com/414

Sign up for Six-Minute Networking -- our free networking and relationship development mini course -- at jordanharbinger.com/course!

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13: Joey Coleman | How to Ensure Lifelong Loyalty

13: Joey Coleman | How to Ensure Lifelong Loyalty

Joey Coleman (@thejoeycoleman) is a customer experience designer, an award-winning speaker, creator of First 100 Days methodology, and author of the upcoming Never Lose a Customer Again: Turn Any Sale...

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12: Dan Heath | The Power of Moments and How to Create Them

12: Dan Heath | The Power of Moments and How to Create Them

Dan Heath is a Senior Fellow at Duke University's CASE center and co-author of Decisive, Switch, Made to Stick, and most recently The Power of Moments: Why Certain Experiences Have Extraordinary Impac...

5 Maalis 20181h 6min

11: How to Deal with Conversational Narcissists | Feedback Friday

11: How to Deal with Conversational Narcissists | Feedback Friday

Jordan (@JordanHarbinger) and Jason (@jpdef) are back to banter every week and take your comments and questions for Feedback Friday on The Jordan Harbinger Show! If you want us to answer your question...

2 Maalis 201853min

10: Why We Suffer and How to Manage It | Deep Dive

10: Why We Suffer and How to Manage It | Deep Dive

Gabriel Mizrahi (@GabeMizrahi) joins us for this deep dive into three surprising ways to cope with suffering that we've learned during our recent period of massive change, stress, and uncertainty. "Al...

28 Helmi 201849min

9: Ed Latimore | The Superpower of Ignoring Social Approval

9: Ed Latimore | The Superpower of Ignoring Social Approval

Ed Latimore (@EdLatimore) is a heavyweight boxer, physics major, chess nerd, survivor of Pittsburgh's public housing projects, and author of Not Caring What Other People Think Is A Superpower. "I'm so...

26 Helmi 20181h 4min

8: How to Travel with Grumps and Date the Ambitionless | Feedback Friday

8: How to Travel with Grumps and Date the Ambitionless | Feedback Friday

Jordan (@JordanHarbinger) and Jason (@jpdef) are back to banter every week and take your comments and questions for Feedback Friday on The Jordan Harbinger Show! If you want us to answer your question...

23 Helmi 201837min

7: Max Lugavere | Prevent Dementia and Eat Like a Genius

7: Max Lugavere | Prevent Dementia and Eat Like a Genius

Max Lugavere (@maxlugavere) is a science journalist focusing on brain health, performance, and longevity. His New York Times Best Seller Genius Foods: Become Smarter, Happier, and More Productive Whil...

22 Helmi 20181h

6: Simon Sinek | What's Your "Why" and Where Do You Find It?

6: Simon Sinek | What's Your "Why" and Where Do You Find It?

Simon Sinek (@simonsinek) is the author of Find Your Why: A Practical Guide for Discovering Purpose for You and Your Team and Start with Why: How Great Leaders Inspire Everyone to Take Action. "We are...

19 Helmi 20181h 6min

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