Too Cool for Juul
Uncanny Valley | WIRED14 Heinä 2022

Too Cool for Juul

Do you even vape, bro? Well if the United States Food and Drug Administration has its way, that answer might soon be a hard "no." Last month, the FDA went after Juul, the reigning champ of the e-cigarette industry, and effectively banned the selling of all Juul products in the US. Of course, Juul fought back, and a judge stayed the order. Now, as Juul fights for its life, the rest of the multibillion dollar market of nicotine-dispensing tech has billowed in to fill the space.

This week on Gadget Lab, WIRED senior writer Arielle Pardes joins us to talk about Juul's battle with the FDA and what it means for vaping and nicotine products as a whole.

Show Notes

Read Arielle’s story about the battle between Juul and the FDA. Follow all of WIRED’s coverage of Juul and vaping. Read the GQ profile on actor Jeremy Allen White.

Recommendations

Arielle recommends Nixta licor de elote, if you’re of booze drinking age. Lauren recommends the show The Bear on Hulu. Mike recommends The Copenhagen Trilogy by Tove Ditlevsen.

Arielle Pardes can be found on Twitter @pardesoteric. Lauren Goode is @LaurenGoode. Michael Calore is @snackfight. Bling the main hotline at @GadgetLab. The show is produced by Boone Ashworth (@booneashworth). Our theme music is by Solar Keys.

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