🧑‍🚀  “Ryan Reynolds did the Astronomer Ad” — His secret ad agency. Ty Haney’s Outdoor Voices boomerang. Huuuuge Trade Deal Week.
The Best One Yet29 Heinä 2025

🧑‍🚀 “Ryan Reynolds did the Astronomer Ad” — His secret ad agency. Ty Haney’s Outdoor Voices boomerang. Huuuuge Trade Deal Week.

How did Gwyneth Paltrow appear in an Astronomer ad?... Ryan Reynolds’ secret ad agency and its new concept: “Fastervertising.”

As a trade war deadline nears, Japan and Europe cave to Trump… we discovered a template to the deals.

Outdoor Voices just rehired its founder, Ty Haney… but to bring back old glory, it’s bringing something new.

Plus, the untold origin story of… the Skateboard.


$SPY


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… “The Skateboard 🛹 Defying Physics & Freaking Out Parents for 60 Years”



Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.


TBOY Live Show Tickets to Chicago on sale NOW: https://www.axs.com/events/949346/the-best-one-yet-podcast-tickets


About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, TBOY Lite is hosted by Jack Crivici-Kramer & Nick Martell.


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Facebook’s 2.2B fake accounts, Disney’s theme park record, and the “IPO of the Day” is a talent agency

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Tesla stock hit a 3-year low this week after one analysts’ aggressive dystopian imagery. Urban Outfitters is trying on its best Rent the Runway impression, whipping out a new clothing rental business ...

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Amazon made 2 major moves into delivery and shipping by investing in Deliveroo and breaking ground on its own 100-plane airport. Luggage startup Away hit a $1.4B valuation to become our “Brand-icorn o...

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There’s a theme to Pinterest’s first ever earnings report: Slowing. TikTok is the Chinese app that just hit 5 straight quarters as the most-downloaded in the app store. And Long Term Stock Exchange is...

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LaCroix sparkling water drops, Amex acquires Resy, and Americans stop having as many babies

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To get into your weekend calendar, Amex acquired restaurant reservation app Resy to make perks way more Millenniall-y. LaCroix is owned by National Beverage Corp, whose shares fell 7% this week as ana...

16 Touko 201916min

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