The Manager’s Playbook 032: Nick Ruffalo - Artist Archetypes, Brand Strategy, Content Funnels, Paid Marketing, Breakthrough Moments & Building in Public

The Manager’s Playbook 032: Nick Ruffalo - Artist Archetypes, Brand Strategy, Content Funnels, Paid Marketing, Breakthrough Moments & Building in Public

In this episode of The Manager’s Playbook, Mauricio Ruiz sits down with Nick Ruffalo, SVP of Digital Marketing & Audience Engagement at Big Loud Records and founder of Unleashed, for a sharp, unfiltered conversation on what it really takes to build an artist brand in 2025.

Nick breaks down the difference between branding and content (hint: most artists confuse the two), how to build trust before traction, and why clarity, not aesthetics, is the foundation of a scalable music career. They dive into the power of archetypes, content funnels, the role of paid media, and how to navigate the leap from developing artist to breakthrough moment with intention.

If you’re an artist, manager, or creative operator looking to build something real, without chasing trends, this one’s required listening.

Simply put, a conversation like this doesn't come cheap.


Watch the full episode on YouTube: ⁠https://www.youtube.com/@managersplaybook⁠

New episodes drop Tuesdays @ 10am ET

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Inside the Playbook: James Beshara on Why Most Music Artists Quit

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In this clip from The Manager’s Playbook, Mauricio Ruiz and James Beshara talk about purpose, burnout, validation, and what it really means to build with intention.James breaks down the idea that “ind...

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Inside the Playbook: James Beshara on Why the Solo Genius Myth is Killing Your Music Career

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The Manager’s Playbook 075: James Beshara - Silicon Valley, Artist Development, Trust, Wellness & Music Business

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In this episode of The Manager’s Playbook, Mauricio Ruiz sits down with angel investor, musician, founder, creator, and Magic Mind CEO James Beshara for a different kind of music business conversation...

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Inside the Playbook: Amber Grimes on The Mistake Every Music Executive Makes

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Inside the Playbook: Amber Grimes on The New Rules of Artist Branding

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In this clip from The Manager’s Playbook, Mauricio Ruiz sits down with Amber Grimes, EVP, GM, and partner at Love Renaissance (LVRN), to talk about what artists need beyond the music.Amber breaks down...

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Inside the Playbook: Amber Grimes on How LVRN Builds Artist Rollouts

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In this clip from The Manager’s Playbook, Mauricio Ruiz sits down with Amber Grimes, EVP, GM, and partner at Love Renaissance (LVRN), to talk about what goes into building artist rollouts that actuall...

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The Manager’s Playbook 074: Amber Grimes - LVRN, Artist Branding, Music Rollouts, Artist Development, Fan Communities & Music Business

The Manager’s Playbook 074: Amber Grimes - LVRN, Artist Branding, Music Rollouts, Artist Development, Fan Communities & Music Business

In this episode of The Manager’s Playbook, Mauricio Ruiz sits down with Amber Grimes, EVP, GM, and partner at Love Renaissance (LVRN), for a real conversation about artist branding, music rollouts, an...

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