219. Six Motivations, One Workplace: Who Are You at Work?

219. Six Motivations, One Workplace: Who Are You at Work?

When communicating with their employees, most firms have no idea who they’re talking to.


Good communication is about knowing your audience. But if your organization is only focused on knowing your customers, James Root says you're forgetting a whole other cohort: your employees.

Root is a senior partner at Bain & Company, Chair of Bain Futures, and author of The Archetype Effect, in which he reveals a simple but overlooked truth: people want different things from their jobs. Despite this, most companies’ approach to employee motivation and reward is one-size-fits-all. “Every aspect of the standard organization model is built around this idea of the average worker,” he says. The problem? No average worker exists. “What people want from work is highly varied,” he says, and while many organizations spend millions to learn what drives their customers, “The mystery is why haven't we applied that same thinking to our workers?"

In this episode of Think Fast, Talk Smart, Root and host Matt Abrahams explore how firms can transform organizational success by understanding their internal audience. Whether you're trying to attract new talent or encourage better performance from the team you already have, Root's research shows why it’s about knowing your audience — recognizing that different people are motivated by fundamentally different things at work.

Episode Reference Links:

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Chapters:

  • (00:00) - Introduction
  • (01:44) - The Evolving Nature of Work
  • (04:44) - Leading Multigenerational Teams
  • (08:13) - The Six Archetypes Explained
  • (13:18) - The Archetypes Evolution
  • (19:39) - The Final Three Question
  • (22:57) - Conclusion

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This episode is sponsored by Grammarly. Let Grammarly take the busywork off your plate so you can focus on high-impact work. Download Grammarly for free today

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3. When Knowing Too Much Can Hurt Your Communication: How to Make Complex Ideas Accessible

3. When Knowing Too Much Can Hurt Your Communication: How to Make Complex Ideas Accessible

As communicators, we often need to take complex information (e.g., financial, technical, or scientific) and make it more understandable for our audience – we’re experts and they likely aren’t. But having so much knowledge on the topics we discuss can often make the job more difficult: we dive in too quickly, forget about our audience's needs, or use jargon that goes over their heads. In this episode of Think Fast, Talk Smart, strategic communications lecturers Matt Abrahams and Lauren Weinstein explore the “curse of knowledge” and offer specific techniques you can use to be more successful in getting your point across.Connect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn,  Instagram, YouTubeMatt Abrahams >>> LinkedIn   ********This episode is sponsored by Grammarly. Let Grammarly take the busywork off your plate so you can focus on high-impact work. Download Grammarly for free today

11 Helmi 202015min

2. Communicating Our Multiple Selves: How to Effectively Manage Your Reputation

2. Communicating Our Multiple Selves: How to Effectively Manage Your Reputation

How others perceive us in person and via social media can impact our careers and social standing. But we can build the reputation we want through conscious communication. On this podcast episode, strategic communication lecturers Matt Abrahams and Allison Kluger share techniques on effectively improving and managing your reputation.Connect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn,  Instagram, YouTubeMatt Abrahams >>> LinkedIn   ********This episode is sponsored by Grammarly. Let Grammarly take the busywork off your plate so you can focus on high-impact work. Download Grammarly for free today

30 Tammi 202017min

1. Speaking Without a Net: How to Master Impromptu Communication

1. Speaking Without a Net: How to Master Impromptu Communication

Most professional communication is spontaneous in nature: it’s providing feedback in the moment, answering questions, introducing people. On this podcast episode, Strategic Communication lecturer Matt Abrahams speaks with Stanford lecturers Adam Tobin and Dan Klein on how to become more comfortable and confident in in-the-moment speaking situations. Connect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn,  Instagram, YouTubeMatt Abrahams >>> LinkedIn   ********This episode is sponsored by Grammarly. Let Grammarly take the busywork off your plate so you can focus on high-impact work. Download Grammarly for free today

15 Tammi 202024min

Introducing Think Fast, Talk Smart: The Podcast

Introducing Think Fast, Talk Smart: The Podcast

Join Matt Abrahams, lecturer in strategic communication at Stanford Graduate School of Business, as he sits down with experts from across the world to discuss public speaking anxiety, speaking off the cuff, nailing a Q&A, and more.Connect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn,  Instagram, YouTubeMatt Abrahams >>> LinkedIn

10 Tammi 20201min

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