Episode 16: Tracy Playle, Pickle Jar Communications - Content Strategy in Higher Ed

Episode 16: Tracy Playle, Pickle Jar Communications - Content Strategy in Higher Ed

Tracy Playle is well known in the content strategy industry for her expertise in content specific to the higher education community. In this episode, she and Kristina chat about both the challenges and positive trends Tracy is seeing in higher ed, and how she has been helping universities design user-first experiences by truly understanding their audiences—both students and stakeholders.

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Episode 37: John Collins, Atlassian - Maturing content disciplines

Episode 37: John Collins, Atlassian - Maturing content disciplines

With experience in technical writing, UX writing, content strategy and content design, John Collins shares his thoughts on maturing content disciplines. In his chat with Kristina John also talks about...

20 Heinä 202134min

Episode 36: Helen Lawson, Co-op Funeral - The importance of empathetic language, voice and tone

Episode 36: Helen Lawson, Co-op Funeral - The importance of empathetic language, voice and tone

When communicating about difficult topics, like death, using the right words, voice and tone is essential. Helen Lawson shares how she approaches this with empathy at Co-op Funeralcare to ensure clari...

13 Heinä 202134min

Episode 35: Erica Jorgensen, Microsoft - How research and content strategy work together at Microsoft

Episode 35: Erica Jorgensen, Microsoft - How research and content strategy work together at Microsoft

Erica Jorgensen offers an insight into content practices at Microsoft. From more content not being better, ensuring content is an asset and the relationship between content and brand. Erica’s chat wit...

6 Heinä 202134min

Episode 34: Jonathan McFadden, Red Ventures - Working towards an inclusive and diverse industry

Episode 34: Jonathan McFadden, Red Ventures - Working towards an inclusive and diverse industry

Jonathan McFadden moved into content strategy to solve problems and help people. He talks about using content strategy for change by advocating for underrepresented users, building designated spaces o...

29 Kesä 202133min

Episode 33: Jordan Craig, Twitter - Scaling content design at Twitter

Episode 33: Jordan Craig, Twitter - Scaling content design at Twitter

Jordan Craig has worked at Twitter for 18 months as the lead of their content design team. Jordan shares her experience of growing the team, managing Twitter’s terminology, using AI for style guidance...

21 Kesä 202134min

Episode 32: Andy Welfle, Adobe - Building a content design discipline at Adobe

Episode 32: Andy Welfle, Adobe - Building a content design discipline at Adobe

When Andy Welfle joined Adobe four years ago he got to work founding and building their content design practice. He now manages a growing team and talks about the relationship between content design a...

14 Kesä 202134min

Episode 31: Robert Mills, GatherContent - Content Operations

Episode 31: Robert Mills, GatherContent - Content Operations

Kristina welcomes Robert Mills of GatherContent to talk about his experience as head of content for GatherContent. He talks about what content ops is, not just in the context of his team’s product but...

4 Joulu 201932min

Episode 30: Beth Dunn, HubSpot - UX Writing and Full-Stack Content Design at HubSpot

Episode 30: Beth Dunn, HubSpot - UX Writing and Full-Stack Content Design at HubSpot

As the UX operations lead at HubSpot, Beth Dunn applies a content strategy lens to the way she’s helping lead the company’s UX practice. In this episode, she and Kristina talk about how HubSpot define...

14 Marras 201931min

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