Episode 52: Noz Urbina - Content and the customer journey

Episode 52: Noz Urbina - Content and the customer journey

Noz Urbina has decades of experience in content. He’s especially interested in omnichannel strategies and how the sum of the parts work together to support the user's journey. In his conversation with Kristina Halvorson, Noz covers personalization, delivering effective customer experiences, customer journey mapping, content in the pharma sector and some quick but thought-provoking opinions on content, AI and the Metaverse.

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(69)

Episode 69: Sara Wachter-Boettcher - Taking responsibility for how you show up in the workplace

Episode 69: Sara Wachter-Boettcher - Taking responsibility for how you show up in the workplace

Kristina Halvorson chats to Sara Wachter-Boettcher about the challenges content professionals face in the workplace. They discuss the need for validation, the importance of setting goals within your c...

30 Huhti 202444min

Episode 68: Nikki Godley and Rob MacFie - Maturing content and design at scale

Episode 68: Nikki Godley and Rob MacFie - Maturing content and design at scale

Kristina Halvorson interviews Rob MacFie and Nikki Godley from Wise about their work in scaling content and design across the organization. They cover the challenges of rapid growth and the need to cr...

16 Huhti 202444min

Episode 67: Trisha Causley and Maria Hofstetter - Content design and AI

Episode 67: Trisha Causley and Maria Hofstetter - Content design and AI

Kristina Halvorson interviews Trisha Causley and Maria Hofstetter, both content designers at Shopify. They discuss the role of large language models (LLMs) in AI, the importance of prompts and instruc...

19 Maalis 202443min

Episode 66: Jeff Eaton - The importance of observability in assessing content

Episode 66: Jeff Eaton - The importance of observability in assessing content

In this episode, Kristina Halvorson interviews Jeff Eaton, a partner at Autogram. They share the challenges organizations face in content production and management and discuss the importance of observ...

27 Helmi 202439min

Episode 65: Erica Jorgensen - The value and impact of content work

Episode 65: Erica Jorgensen - The value and impact of content work

Kristina Halvorson interviews Erica Jorgensen, a content designer and author of the book "Strategic Content Design: Tools and Research Techniques for Better UX." They discuss the role of content desig...

30 Tammi 202434min

Episode 64: Meghan Casey - Improving approaches to content with collaboration and curiosity

Episode 64: Meghan Casey - Improving approaches to content with collaboration and curiosity

Kristina Halvorson and Meghan Casey, two of the field’s most experienced practitioners, interview each other for the Content Strategy Podcast. They discuss the importance of collaboration and fosterin...

16 Tammi 202441min

Episode 63: Kaysie Garza - A multidisciplinary approach to content at Hotjar

Episode 63: Kaysie Garza - A multidisciplinary approach to content at Hotjar

Kaysie Garza, Content Design Lead at Hotjar, discusses the role of content design within the organization and its collaboration with other teams. Kaysie delves into communicating research effectively,...

6 Joulu 202343min

Episode 62: Mark McCormick - Content strategy and the customer experience

Episode 62: Mark McCormick - Content strategy and the customer experience

Mark McCormick, a retired content strategy and customer experience leader. He joins Kristina on the Content Strategy Podcast where they discuss the importance of content strategy and its evolution ove...

15 Marras 202345min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
psykopodiaa-podcast
rss-oivalluksia-rahasta-elamasta
mimmit-sijoittaa
rss-rahapodi
rss-rahamania
hyva-paha-johtaminen
rss-startup-ministerio
asuntoasiaa-paivakirjat
rss-karon-grilli
rss-paasipodi
rss-set-for-life-sijoita-ja-vaurastu
ostan-asuntoja-podcast
rss-sami-miettinen-neuvottelija
rahapuhetta
pomojen-suusta
juristipodi
rss-uskalla-yrittaa
rss-bisnesta-bebeja
rss-ammattiahdistus