Beyond the Noise - the PRWeek podcast30 Heinä 2025

New PRCA chief reveals top priorities

Sarah Waddington, the new chief executive of the PRCA, discusses her plans for the trade body in the latest episode of PRWeek’s Beyond the Noise podcast. Waddington speaks to PRWeek UK editor John Harrington after moving to the chief executive role earlier this month, following six months as interim CEO.

Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.

Waddington talks about the background to her involvement in the PRCA and how the trade body has fared in the recent “challenging market”. This includes how membership has shifted, with agencies that left in 2022 returning to the fold.

The CEO discusses her plans for the organisation, including introducing a professional management standards scheme, ‘pushing out’ more beyond London, producing an updated Public Affairs Code, and promoting DEI in the industry.

She discusses plans to help members adapt further to the AI age – and reveals whether she’s an AI pessimist or optimist. Waddington also gives her take on the general state of client/agency relationships and how the PRCA could help. And she updates on how members are coping with fees.

As PRWeek earlier reported, Waddington said the PRCA is conducting a review of its global operations that could result in partnerships with other professional associations or a withdrawal from some regions. She also gave details of recent redundancies at the trade body.

Hosted on Acast. See acast.com/privacy for more information.

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(261)

Cannes: where are the UK indie winners?

What were the biggest lessons and talking points from Cannes Lions 2026? PRWeek’s latest podcast takes a look.Beyond the Noise looks at some of the biggest communications and PR issues. Download the p...

26 Kesä 22min

‘I gave honest feedback to a colleague and they cried’ – Am I the PR A***hole?

We put more of your confessions under the spotlight in the latest episode of PRWeek’s ‘Am I the PR A***hole?’ (AITPRA) podcast.In each episode of AITPRA, PRWeek will read out your anonymous confession...

24 Kesä 28min

Lord Heseltine: "You’re just playing in toy town”

Lord Heseltine tells the story of the birth of the European Space Agency. Why post-Apollo, when the US was spending £1.2 billion a year on space, the whole of Europe was spending just £200 million. Wh...

19 Kesä 15min

Edelman, Burson and Smarts on Cannes predictions

In a Cannes Lions special, PRWeek’s Beyond the Noise speaks to communications professionals from Edelman, Burson and Smarts about this year’s Festival.Ahead of the Cannes Lions International Festival ...

18 Kesä 40min

‘PR is having an extraordinary renaissance with this World Cup’

‘If you’re talking about brand reputation, this World Cup is probably the most important comms and strategy campaign for nations and for an organisation (FIFA) that we’ve ever seen… and it’s fraught w...

11 Kesä 42min

Where are PR’s LGBTQ+ leaders?

In a Pride Month special, PRWeek UK speaks to two prominent LGBTQ+ PR professionals on the comms industry’s progress, as well as analysing what ‘corporate pride’ looks like in 2026.Christina Peach, di...

3 Kesä 41min

Space comms: why rockets really aren’t the story

Why do people in the space sector think they have a comms problem and yet the public at large think space is sexy? Should we stop evangelising about the technology that gets stuff into space rather th...

1 Kesä 35min

Uncommon’s Nils Leonard: ‘PR should be scared’

Nils Leonard, co-founder of renowned ad agency Uncommon, is a guest on this week’s PRWeek Beyond the Noise podcast episode – speaking alongside Randy Manicks, managing partner of the firm’s PR arm.The...

28 Touko 37min