417: Why Going Off-Script Led to a Billionaire Business with Jamie Kern Lima of IT Cosmetics

417: Why Going Off-Script Led to a Billionaire Business with Jamie Kern Lima of IT Cosmetics

Jamie Kern Lima spent 2 years pitching QVC for a segment to promote her business, IT Cosmetics. She was about to go bankrupt when she finally got her shot on the network. But moments before going on air, she went off-script. The decision changed her business and the beauty industry forever. Jamie built IT Cosmetics into a multi-billion dollar empire centered on authenticity before it was a buzzword. She became the first woman CEO in L’Oréal’s history and has written a book, Believe IT: How to Go From Underestimated to Unstoppable, about her incredible journey from the brink of bankruptcy to billionaire CEO. Listen to Nathan and Jamie discuss: Creating IT Cosmetics as a solution for her skin condition rosacea Sketching out a business plan while on her honeymoon How to dig deep into your “why” Creating a brand around an approachable beauty image Going off-script on her first QVC segment The importance of her authenticity as a spokesperson Transition planning and selling to L’Oréal And more female founder inspiration… Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs. Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now... For more Foundr content, follow us on your favorite platform: Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

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19: The Real Battle Scars of an Entrepreneur - The Brent Grundy Story

19: The Real Battle Scars of an Entrepreneur - The Brent Grundy Story

Brent Grundy was a man with a simple business idea who built his empire from the ground up, and became living proof that someone can go from flat broke to running a business that turns over $32 millio...

26 Joulu 201451min

17: The Science of Success & How to Become a Super Successful Entrepreneur Before It's Too Late with Matthew Michalewicz

17: The Science of Success & How to Become a Super Successful Entrepreneur Before It's Too Late with Matthew Michalewicz

Where do you see yourself in ten years? And more importantly, is that where you want to be? Without a doubt, you've spent an unproductive afternoon at your desk staring listlessly out the window, list...

21 Joulu 201450min

16: Supercharge Your Business with James Schramko  - Learn How to Build a 7 Figure Business and Have Systems in Place that Allows You to Work  a 25 Hour Week

16: Supercharge Your Business with James Schramko - Learn How to Build a 7 Figure Business and Have Systems in Place that Allows You to Work a 25 Hour Week

Employed by Mercedes-Benz, pulling in $300,000 a year … By a lot of standards, James Schramko was doing pretty well for himself. Yet he felt stifled. He was relying on one source of income, which alth...

18 Joulu 201441min

15: Mari Smith - Social Media 101 With One of the World's Most Influential People on Social Media

15: Mari Smith - Social Media 101 With One of the World's Most Influential People on Social Media

Becoming one of the world’s most influential people on social media is no small feat. Author and entrepreneur Mari Smith explains that it comes down to a love of technology, and above all, a love of p...

17 Joulu 201443min

14: The Art of Rejection: 100 Days of Rejection Therapy and Overcoming The Fear of Failure with Jia Jiang

14: The Art of Rejection: 100 Days of Rejection Therapy and Overcoming The Fear of Failure with Jia Jiang

Fists clenched, hidden iPhone filming from his shirt pocket, Jia Jiang stands in a glossy-tiled shopping mall in east Texas. And, as if tugged by a magnet, he ambles towards a seated security guard. W...

15 Joulu 201438min

13: How Houzz Built a Community of 450,000 active professionals and 25M Unique Visitors a Month with Adi Tatarko

13: How Houzz Built a Community of 450,000 active professionals and 25M Unique Visitors a Month with Adi Tatarko

Adi Tatarko, co-founder of online home design platform Houzz, began her journey by purchasing her dream home built in 1955 – a fixer-upper – and then setting about renovating it. “Unfortunately the pr...

14 Joulu 201443min

12: Building a Car From Scratch and Selling it - The Tom Car Story

12: Building a Car From Scratch and Selling it - The Tom Car Story

David Brim never meant to get into the car manufacturing business. He initially planned to import and sell the Tomcar Australia — an Israeli military vehicle — in Australia, but as things snowballed h...

11 Joulu 201446min

11: How to Use Growth Hacking to Rapidly Scale and Grow Your Business with Bronson Taylor from Growthhacker.tv

11: How to Use Growth Hacking to Rapidly Scale and Grow Your Business with Bronson Taylor from Growthhacker.tv

Growth Hacker TV launched on May 1st of last year and has taken the entrepreneurial world by storm. Co-founder Bronson Taylor has suddenly provided a place where experts on startup growth reveal their...

10 Joulu 201438min

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