The lying psychologist who fooled the world
He lied to his students, his friends, and his family. He fabricated data in 57 separate studies. He publicised racist views as scientific fact. And for a decade, he got away with it. Today, I share ho...
22 Heinä 202430min
Rory Sutherland on Drink Driving, Five Guys and the Tube Map
In today’s episode of Nudge, Rory Sutherland explains how to Sell a £500 hoover Make a flight delay pleasurable Improve the London Tube map Persuade more effectively Make any cafe more popular Sto...
15 Heinä 202426min
How to give an election winning speech
What do election winners have in common? What makes a speech more persuasive? Are there tactics that every politician follows? And can we use these same tactics in our day-to-day work? I’ve spent the ...
8 Heinä 202425min
“It’s the mistake EVERY business makes” Rory Sutherland
In today’s episode of Nudge, Rory Sutherland explains: The reason behind Brexit How doormen were undervalued What bees teach us about creativity The problem with R&D Amazon’s two way door Don’t...
1 Heinä 202434min
How adverts use psychology to win you over
In the 5 years I’ve spent creating this show, I’ve learnt a lot about advertising. Today, I share six evidence-based principles that are proven to improve any ad. If you want to understand why you buy...
24 Kesä 202416min
How to win any argument (according to a neuroscientist)
I guarantee that the words you use to win arguments are ineffective. I don’t think you’re a lousy persuader, I think we all are. Today, world-leading neuroscientist Tali Sharot shares her decade-long ...
17 Kesä 202422min
10 psychological tactics to write better emails
I’ve tested 100s of psychological tactics on my email subscribers. Today, I reveal the 10 tactics that actually work. Join the free Science of Persuasion Course: https://nudge.ck.page/persuasion-cou...
10 Kesä 202421min
How 22,000 were persuaded to clean sewage
This is surely the most persuasive message on earth? It made 22,000 Brits agreed to 1,000 hours of community service, including, but not limited to; cleaning toilets at festivals, scraping chewing gum...
3 Kesä 202425min
