S3E22 - Matt Palmquist - From Pro Basketball to Marketing Agency

Matt Palmquist - From Pro Basketball to Marketing Agency.

My next guest went from D1 Basketball to the Pros and then transitioned to a career in Marketing. After working for several years for a firm, he decided to take the leap and start his own agency. In this episode, we not only talk about how he built his company but also talk a lot about his agency's key service which is reputation management. When companies grow fast, things can slip through the cracks which can trickle down and negatively impact the customer. This can trigger bad reviews and reviews are a key marketing driver for a company. The question is, how do you resolve these bad reviews? We answer that question in this episode. Please welcome Matt Palmquist.

Key Timecodes

• (00:56) - Show intro and background history
• (02:03) - Deeper into her background and career path
• (04:05) - The high-performance athlete background and his transition to entrepreneurship
• (06:14) - Understanding his business model
• (09:06) - How was his transition from working for other companies to founding his own agency
• (11:21) - Deeper into his business
• (13:11) - A bit about reputation management
• (16:58) - Talking to the unsatisfied customers to understand their pain
• (18:32) - How many employees did he have
• (20:00) - Using contractors as qualified professionals to grow a team
• (24:35) - Deeper into his numbers and strategy
• (26:13) - How he provides the reputation management services
• (29:38) - How he charges for these services
• (34:41) - The importance of great customer relationship and reputation management
• (36:59) - His strategy to build a passive income strategy
• (42:51) - Guest contacts

Payback Time Podcast

Payback Time is a podcast for investors. The goal of this podcast is to help make investing approachable and easy to understand. We will interview beginner and experienced investors and ask them to share stories on how they got started, what challenges they faced, what mistakes they made, and what strategy works for them today. The overall objective is to provide you with a roadmap that helps you become a better investor.