Rory Sutherland, the Master of Madfest, on why behavioural science should get awards
Live from Cannes, third time returning guest Rory Sutherland gives us his views on just how good this year’s Festival of Creativity is, what should be awarded, AI vs AI, what we should be looking for ...
27 Kesä 202341min
Cannes Lions - The Triple Opportunity of Attention with Karen Nelson-Field, Orlando Wood, Rob Brittain
In this episode I'm joined by three more effectiveness titans in my Cannes special coverage. Karen Nelson-Field, Rob Brittain and fan favourite Orlando Wood join me to talk about the triple opportunit...
23 Kesä 202323min
Cannes Lions - The 3rd Age of Effectiveness with Les Binet, Grace Kite & Tom Roach
Following on from the IPA EffWorks and WARC session on the Terrace Stage in Cannes, I speak to effectiveness legends, Les Binet, Grace Kite and Tom roach to outline the big shifts in advertising effec...
21 Kesä 202324min
Managing the biggest beauty brand in the world - Lex Bradshaw-Zanger, L'Oreal CMO
Lex Bradshaw-Zanger is the Chief Marketing & Digital Officer for L’Oréal South Asia Pacific, Middle East & North Africa Region. Prior to this role, Lex was the CMO for the UK & Ireland, held roles in ...
14 Kesä 202351min
A marketers guide to a squiggly career - Helen Tupper, Amazing If
Work is fundamentally important to the quality of our lives and we are surrounded by more change and choice than ever before. Our careers have become far less predictable and increasingly 'squiggly'. ...
7 Kesä 202355min
Managing the worlds largest drinks brands (Guinness, Johnnie Walker, Smirnoff & more) - Ed Pilkington, CMO Diageo NA
Edward Pilkington is the Chief Marketing & Innovation Officer at Diageo North America, managing a portfolio of the biggest brands in the world, including Guinness, Johnnie Walker, Baileys, Smirnoff an...
31 Touko 202345min
How Google put humanity into technology - Nishma Robb, Google UK
Nishma is responsible for leading brand and reputation marketing for Google in the UK. She has led many of Google’s acclaimed projects and campaigns including Digital Garage, This is My YouTube, the G...
24 Touko 20231h 3min
How to really understand your audience - Yusuf Chuku, NBCUniversal
Yusuf has worked across most flavors of planning and strategy making him one of the few genuine hybrid strategists. His experience spans a number of the world’s leading corporations including Microsof...
17 Touko 202336min
