When Brands Stop Advertising - Dr Nicole Hartnett, Ehrenberg-Bass Institute
Nicole is an advertising and media researcher with a particular interest in how to design effective advertising content.Her expertise spans advertising measurement, management and decision making, dis...
1 Loka 20211h 6min
The Long and the Short of It - Peter Field
Peter Field has spent 15 years as a strategic planner in advertising and has been a marketing consultant for the last 20 years. His pioneering work on the link between creativity and effectiveness – s...
20 Syys 20211h 3min
The Case for Creativity & Cannes Lions - James Hurman
Here's the articles before you listen:Read the Campaign articleRead James' articlePart 1 – The Case for Creativity in BusinessGrowing up in a world that didn’t recognise the potential of creativityHow...
7 Syys 20211h 48min
Go Luck Yourself - Andy Nairn, Lucky Generals
Andy Nairn is one of the 3 founders of Lucky Generals, a creative company for people on a mission. It's been shortlisted for Campaign's Agency of the Year for 5 years in a row. In 2021, Campaign named...
11 Elo 20211h 19min
The fast and the fearless - Nils Leonard, Uncommon
Nils Leonard has spent over 20 years in the advertising and design industries working at a number of the most recognised agencies in London. In 2017, he founded the Uncommon Creative Studio alongside ...
2 Elo 20211h 12min
Can't Sell, Won't Sell; Why adland has stopped selling and started saving the world - Steve Harrison
Pick up a copy of Steve's book "Can't Sell, Wont Sell" here.Steve was European Creative Director (OgilvyOne) and Global Creative Director (Wunderman) either side of starting his own agency, HTW, where...
16 Heinä 20211h 5min
Improving your mental game - Dolvett Quince
Dolvett Quince is a real inspiration to his millions of followers but it’s not his Fitness that captured my attention, although you cant argue with the chiselled good looks and winning smile, but his ...
28 Kesä 202149min
Making econometrics like art on a Friday and not maths on a Monday – Dr Grace Kite
What we covered in this episode:What is Econometrics and why you do it?The critical role of people in any econometric projectCristiano, Coke and the complete misattribution of dataImportance of senior...
21 Kesä 20211h
