Why it’s time for a new brief - Alex Myers
What we covered in this episode:Why some brands have accelerated their growth with 3 years of market progression in 3 months, while others hit hardHow those brands that have gone dark and said nothing...
25 Kesä 202030min
An uncommon approach to the crisis - Lucy Jameson
In this episode we discuss:Brewdog's hand sanitiserITV's Clap From Our Carers campaignWhy Uncommon are making candlesHow Boris could have handled his messaging betterWhat advice Lucy would give people...
16 Kesä 202021min
Why there has never been a better time to advertise - Kate Waters, ITV
Kate joined ITV in 2019 in the newly created role of Director of Client Strategy and Planning, with a remit to help ITV Commercial build broader and deeper relationships with advertisers. A creative s...
27 Touko 202025min
The impact of covid-19 on an ad agency - Ian Millner
Ian Millner is global CEO and co-founder of Iris - one of the most successful independent agencies in the UK. He set the agency up 20 years ago as a partnership with his co-founders and it now boasts ...
26 Touko 202024min
Creative effectiveness in a crisis - Orlando Wood
Orlando Wood is the chief innovation officer at System1, and author of the IPA's best-selling book, Lemon. He also happens to be my colleague.What we cover:What is Lemon all about?How right-brained at...
13 Touko 202031min
How to stay positive during the crisis - Simon Dent & Ben Bidwell
About the guests:Simon DentSimon Dent is a former sports lawyer and founder of Dark Horses, a sports marketing agency. Simon had experience of mental health problems in his 20s and after launching a c...
6 Touko 202023min
How Direct Line are marketing during Covid-19 - Mark Evans
Mark Evans is the Managing Director, Marketing & Digital at Direct Line and has been at the company for over 8 years. He's seen some ups and downs but has never seen a challenge such as the Coronaviru...
27 Huhti 202021min
New series: marketing in crisis
Welcome back everybody to the Uncensored CMO in rather different circumstances this time. So we were nicely underway with recording season 2 and we had interviews with Rory Sutherland, we had Mark Bor...
21 Huhti 20201min
