Ep 188 | Email Marketing, Reinvention, and Saying What You Really Want to Say with Tarzan Kay

This episode is for every coach, creator, or service provider who’s ever felt the pull to evolve—and wondered how to bring your audience (and your marketing) along for the ride.

In this powerful conversation, I’m joined by my friend and email strategist Tarzan Kay for an honest and inspiring deep dive into what it means to run a business that reflects your values, your voice, and your current season of life.

While Tarzan is best known for teaching ethical, high-converting email marketing strategies, what makes her such a powerful leader and teacher is her willingness to share the real behind-the-scenes of what it takes to stay in alignment while growing a profitable business. We talk about what it looks like to move through grief, let go of old business identities, and come back to your creativity and aliveness—on your own terms.

This is a conversation about marketing with integrity, rebuilding from the heart, and redefining leadership in an online business landscape that often prioritizes performance over truth.

We talk about honoring your lineage, acknowledging your teachers, and weaving cultural awareness into your brand and content. We explore the shift from old models of leadership—the “guru on the pedestal” approach—to community-based, co-creative models of service that feel more inclusive, sustainable, and human.

We dive into:

✨ Why being fully yourself in your content is the real marketing strategy

✨ What happens when you start to outgrow your niche, your audience, or your identity

✨ The difference between scaling and deepening—and how to know what season you're in

✨ The power of consent-based marketing (and why it goes way beyond lead magnets)

✨ Why unsubscribes are a sign of alignment, not rejection

✨ The emotional and strategic layers of email marketing and community building

✨ How to develop your own unique framework that reflects your values and lived experience

✨ The connection between grief, clarity, and spiritual leadership

✨ Trust, self-trust, and the human element in coaching and communication

We also talk about the joy of creating from a place of wholeness, the role of support in your growth, and how reconnecting with creativity—whether through content, conversation, or song—can be a form of healing and power.

Whether you’re rethinking your messaging, rebuilding your business, or just trying to be braver and bolder in how you show up online, this episode will meet you where you are.

Not sure what emails to send to your brand-new subscribers? Get Tarzan’s welcome sequence copy kit that turns freebie-hunters and lurkers into long-term subscribers and repeat customers.

Want to connect further with Tarzan? You can find her on LinkedIn.

Get Full Show Notes, Event Sign Ups and More Information Here:

http://www.staceybrassrussell.com/podcast