575: Ex McKinsey Expert on War Games, John Horn: How to Read Your Competitors (Strategy Skills classics)

575: Ex McKinsey Expert on War Games, John Horn: How to Read Your Competitors (Strategy Skills classics)

John Horn, professor of economics at Washington University's Olin Business School and former McKinsey strategist, shares a disciplined framework for understanding competitive behavior by applying game theory and structured simulations. In this episode, he explains how companies can elevate competitor analysis from basic intelligence gathering to actionable strategic insight.

Horn begins by debunking the common misconception that many competitors behave irrationally. As he puts it:

“Every single time a client said the competitor is irrational, I could ask them... two, three questions which would explain... why the company was being rational in what they were doing.”

He outlines a four-step framework leaders can use to model likely competitive behavior:

  1. Observe what competitors say and do, including press releases, earnings calls, and other public data.

  2. Assess their assets, resources, and capabilities, and imagine what you'd do in their position.

  3. Identify the decision-maker and their background to infer how they think:

“If you grew up as a marketer and you became a CEO, you’re going to look at the world from a marketing perspective.”

  1. Make a short-term prediction, write it down, and revisit it:

“It becomes a virtuous cycle of getting a better insight into how that competitor thinks.”

Horn emphasizes that many firms fall short because they stop at step one or lack mechanisms to feed deeper insights into decision-making. He also stresses the role of empathy—not sympathy—in strategy:

“I do have to empathize, understand why they’re making the choices they make.”

War gaming, in Horn's view, is a powerful simulation tool, not theater.

“It’s a chance to practice business choices in a risk-free way... and just a much more realistic discussion.”

For entrepreneurs or under-resourced teams, Horn offers a lighter-weight version called "War Gaming Lite," which enables rapid, structured thinking about competitive responses using only internal knowledge and role-playing.

He also discusses how human biases, short-term incentives, and lack of time make both your firm and your rivals more predictable than you might think:

“People really are predictable... It’s not rocket science—it’s about being disciplined.”

Whether you're a startup founder or a Fortune 500 executive, this episode offers practical steps to improve your strategic foresight and competitive positioning, grounded in empathy, behavioral realism, and iterative prediction.

Get John’s book here: https://shorturl.at/6DOyh

Inside the Competitor's Mindset: How to Predict Their Next Move and Position Yourself for Success.

Here are some free gifts for you:

Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach

McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf

Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

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543: Co-founder of Peak 360 Wealth Management on Understanding Embodied Wealth

543: Co-founder of Peak 360 Wealth Management on Understanding Embodied Wealth

Welcome to Strategy Skills episode 543, an interview with the author of The Power of Enough: Finding Joy in Your Relationship with Money, Elizabeth Husserl.   Many people chase wealth as a number, but the truth is that true wealth is more than just money in the bank.   In this episode, Elizabeth challenges common assumptions about financial success and explores how fulfillment, stability, and meaning factor into what it really means to be wealthy. Elizabeth explains how our “scarcity brain” influences money decisions, why understanding your financial DNA matters, and how daily practices like journaling and meditation can transform your relationship with money. She also offers practical tools for building financial freedom and rethinking the emotional triggers that shape our financial lives.    Elizabeth Husserl is the first female principal and co-founder of a comprehensive boutique wealth planning firm, Peak 360 Wealth Management. She holds Series 6, 63, and 65 licenses, as well as a B.S. in Economics from Tulane University and an M.A. in East-West Psychology from the California Institute of Integral Studies. She is also a Certified Money Coach with the Money Coach Institute.    Get Elizabeth’s book here: https://rb.gy/vwqdm9 The Power of Enough: Finding Joy in Your Relationship with Money   Here are some free gifts for you:   Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

16 Huhti 50min

542: Chief Investment Officer at T. Rowe Price on the Psychology of Leadership

542: Chief Investment Officer at T. Rowe Price on the Psychology of Leadership

Welcome to Strategy Skills episode 542, an interview with the author The Psychology of Leadership: Timeless principles to improve your management of individuals, teams… and yourself!, Sébastien Page.   Ever wondered what truly drives successful leaders and how psychology plays a role?    In this episode with Sébastien Page, we explore the habits, mindset, and science behind great leadership. He shares lessons drawn from 20 years of experience and in-depth research in positive and sports psychology. Sébastien introduces the PERMA model (Positive Emotion, Engagement, Relationships, Meaning, Accomplishment) and explains how it can be applied to leadership and organizational success. He also shares insights from studying billionaires and what drives their success beyond money.   Sébastien Page is the Chief Investment Officer of T. Rowe Price. He manages the division responsible for managing Multi-Asset portfolios there. he has won six annual research-paper awards: two from The Financial Analysts Journal and four from The Journal of Portfolio Management. He appears regularly on CNBC and Bloomberg TV. He has been quoted extensively in The New York Times and The Wall Street Journal.   Get Sébastien’s book here: https://rb.gy/mnu5an The Psychology of Leadership: Timeless principles to improve your management of individuals, teams… and yourself!   Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

14 Huhti 48min

541: One of the World’s Leading Management Thinkers on Unlocking Humanity in the Age of AI

541: One of the World’s Leading Management Thinkers on Unlocking Humanity in the Age of AI

Welcome to Strategy Skills episode 541, an interview with the author of Transcend: Unlocking Humanity in the Age of AI, Faisal Hoque.   In this episode, Faisal shares his journey from his early days developing software to becoming a business leader focused on strategy and impact. Faisal talks about how Eastern philosophy, particularly Buddhism, influences his approach to business and leadership, helping him stay grounded while pursuing innovation. He opens up about how his son's serious illness changed his outlook on life and business, driving him to use technology to improve medical treatments. We also discuss AI's effects on society, with Faisal offering practical advice for leaders on balancing technological advancement with human skills. Throughout our conversation, he shares simple practices that keep him sharp - from reading widely to constantly trying new things - and explains how focusing on the journey rather than just outcomes has shaped his success.   Faisal Hoque is recognized as one of the world’s leading management thinkers and technologists. He is an award-winning entrepreneur, innovator, and #1 Wall Street Journal best-selling author with close to thirty years of cross-industry success. Faisal is the founder of SHADOKA, NextChapter, and other companies. He also serves as a transformation and innovation partner for CACI, an $8 billion company focused on U.S. national security.    As a founder and CEO of multiple companies, Faisal is a three-time winner of the Deloitte Technology Fast 50™ and Fast 500™ awards. He built his first commercial software product at the age of 20 while studying at the University of Minnesota. Since then, he has developed more than twenty commercial platforms and worked with leadership at the US DoD, US DHS, GE, MasterCard, American Express, Home Depot, PepsiCo, IBM, Chase, and others. For their innovative work, he and his team have been awarded several provisional patents in the areas of user authentication, business rule routing, and metadata sorting.   Get Faisal’s book here: https://rb.gy/ocxp7b Transcend: Unlocking Humanity in the Age of AI   Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

9 Huhti 46min

540: Finding Meaning at Work with Positive Psychologists, Wes Adams and Tamara Myles

540: Finding Meaning at Work with Positive Psychologists, Wes Adams and Tamara Myles

Welcome to Strategy Skills episode 540, an interview with the authors of Meaningful Work: How to Ignite Passion and Performance in Every Employee, Wes Adams and Tamara Myles.   What makes work truly meaningful, and how can leaders create it?    In this episode, Tamara Miles and Wes Adams, researchers and positive psychologists, have studied how leaders can intentionally promote cultures where people find purpose, connection, and challenge in their work. Drawing from their own career and research, they outline the practices that lead to lasting meaning, starting from onboarding and extending to everyday leadership behaviors like showing appreciation and building community. They also explore how AI can be developed to support human fulfillment, and why understanding generational differences is key to creating meaningful work environments for all.   Wes Adams is the founder and CEO of SV Consulting Group, where he works with high-performing companies to develop leadership excellence, build organizational resilience, and deepen employee engagement through a meaningful work lens. He has more than two decades of experience as a successful entrepreneur and strategic partner for clients including Microsoft, KPMG, BlackRock, Google, and the United Nations, along with a range of high-growth organizations. Wes has been featured at South by Southwest Interactive and the Nobel Peace Prize Forum, and his work has been covered by the New York Times, BBC News, Forbes, and Business Insider. His teams have won multiple Webby Awards and been recognized as one of Fast Company’s Most Innovative Brands. His early career was spent launching and managing high-profile hospitality businesses for which he was nominated twice for a coveted James Beard Award.    Wes is a graduate of Vanderbilt University and holds a master’s degree from the University of Pennsylvania in Applied Positive Psychology.    Tamara Myles is an accomplished consultant, author, and international speaker with over two decades of experience helping leaders improve business performance. She is the author of The Secret to Peak Productivity, which introduced her proprietary Peak Productivity Pyramid framework. Tamara’s insights have been featured in leading publications such as Forbes, Fast Company, USA Today, and Business Insider. She has worked with clients such as Microsoft, KPMG, MassMutual, and Google.    Tamara has a master’s degree in Applied Positive Psychology from the University of Pennsylvania, where she also serves as an instructor in the master’s program and a trainer for the world-renowned Penn Resilience Program. She is a professor in the Master of Science in Leadership program at Boston College, where she integrates cutting-edge research into practical applications for leadership and organizational success.   Get Meaningful Work here: https://rb.gy/fry7z5 Meaningful Work: How to Ignite Passion and Performance in Every Employee   Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

7 Huhti 53min

539: The 80/20 CEO on Guiding Your Business from Panic to Profit

539: The 80/20 CEO on Guiding Your Business from Panic to Profit

Welcome to Strategy Skills episode 539, an interview with the author of From Panic to Profit: Uncover Value, Boost Revenue, and Grow Your Business with the 80/20 Principle, Bill Canady.   In this episode, Bill shares insights from his military background and how it shaped his leadership approach. Bill explains his Profitable Growth Operating System (PG OS) framework, including the five key components that drive business success. He also offers practical advice on pricing strategy, the need for a focused team, and the importance of data-driven decision-making. Bill also shared insights on balancing personal and professional life and the critical role of mentorship in leadership success.   Bill Canady is the CEO of both OTC Industrial Technologies and Arrowhead Engineered Products (AEP). With over 30 years of experience, he specializes in driving organizational growth, cutting costs, and boosting profitability. At OTC, he led a 43% increase in revenue and an 80% rise in earnings, with annual sales now exceeding $1 billion. At AEP, he oversees more than 3,600 employees and $1.5 billion in sales. A U.S. Navy veteran, Bill holds an MBA from the University of Chicago Booth School of Business and a BS in Business Administration from Elmhurst University. His Profitable Growth Operating System (PGOS) has helped countless organizations overcome challenges and seize new growth opportunities.   Get Bill’s book here: https://rb.gy/f8pkbf From Panic to Profit: Uncover Value, Boost Revenue, and Grow Your Business with the 80/20 Principle   Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

2 Huhti 52min

538: Industrial/Organizational Psychologist on Leading for Wellness

538: Industrial/Organizational Psychologist on Leading for Wellness

Welcome to Strategy Skills episode 538, an interview with the coauthor of Leading for Wellness: How to Create a Team Culture Where Everyone Thrives, Patricia Grabarek.   In this episode, Patricia talks about why workplace wellness matters and why it’s important to have a holistic approach that includes physical, mental, and emotional health. She explains the gap in research on leadership practices that help create a healthy work environment and how leaders can balance getting results with supporting their employees. Patricia shares simple ways to make wellness a priority, like setting aside time for self-care and building a supportive team culture. She also talks about the challenges of bringing wellness initiatives into remote and hybrid work settings.   Patricia Grabarek is a co-founder of Workr Beeing and an Industrial/Organizational Psychologist with a passion and expertise in workplace wellness, workplace culture, employee engagement, and leadership development. Patricia has spent her career as a practitioner, mostly working in consulting but, recently taking on more internal roles, leading people analytics and talent vitality teams. Throughout her career, Patricia has worked with over sixty different client organizations from various industries, implementing solutions to improve wellness, diversity, retention, performance, and engagement within their organizations. In addition, she taught organizational psychology in the Masters of Applied Psychology Program at the University of Southern California.   Patricia was featured on Culture Amp’s list of Top 25 Emerging Culture Creators for 2024 and has been featured in media outlets, including The L.A. Times, CBS News, and CBC Radio. Patricia received her PhD and MS in Industrial/Organizational Psychology from The Pennsylvania State University and her BA in Psychology from the University of California, Los Angeles.   Get Patricia’s book here: https://workrbeeing.com/book/ Leading for Wellness: How to Create a Team Culture Where Everyone Thrives   Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

1 Huhti 48min

537: Ex-Google Exec on Breaking the Unwritten Rules

537: Ex-Google Exec on Breaking the Unwritten Rules

Welcome to Strategy Skills episode 537, an interview with the author of Wild Courage: Go After What You Want and Get It, Jenny Wood.   In this episode, Jenny discusses her career journey and the key skills that helped her rise from an entry-level role to an executive over 18 years. She also discusses overcoming imposter syndrome, being strategic with time, and saying no to non-promotable work. Jenny shares the importance of obsessing over key projects, leading with enthusiasm, and breaking unwritten rules to stand out. Her book, Wild Courage, outlines nine traits for success, including being weird, shameless, and reckless.   Today’s guest is Jenny Wood. In her 18 years at Google, she grew from entry-level to executive, and she most recently led a large operations team that helped drive billions of dollars of revenue per year. Jenny’s writing has been featured in Harvard Business Review, Entrepreneur, Inc. She is a licensed private pilot, a daily hiker, an improv student, a tap dancer, and a zucchini bread connoisseur. She lives in Boulder, Colorado with her two young children and her husband, Jon.   Get Jenny’s book here: https://rb.gy/6sj1rj Wild Courage: Go After What You Want and Get It   Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

26 Maalis 50min

536: NYU Grossman School of Medicine's Joel Salinas on the Science and Art of Coming Together in a Conflicted World

536: NYU Grossman School of Medicine's Joel Salinas on the Science and Art of Coming Together in a Conflicted World

Welcome to Strategy Skills episode 536, an interview with the coauthor of Conflict Resilience: Negotiating Disagreement Without Giving Up or Giving In, Joel Salinas, MD.   In this episode, Joel Salinas talks about conflict resilience and how our brain reacts to disagreements. He explains how loneliness affects health, how conflicts activate pain-related brain areas, and shares techniques to manage stress. Joel also discusses brain plasticity, how age affects conflict resolution, and the power of focusing on positive outcomes to break negative thought patterns.   Joel Salinas, MD is a behavioral neurologist and clinician scientist at the NYU Grossman School of Medicine, founder and Chief Medical Officer at Isaac Health, and former Harvard Medical School faculty. He is the author of Mirror Touch: A Memoir of Synesthesia and the Secret Life of the Brain.   Get Joel’s book here: https://rb.gy/d1tqrx Conflict Resilience: Negotiating Disagreement Without Giving Up or Giving In   Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

24 Maalis 28min

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