Selena's Montecito Wedding, Rare Beauty Billions, and Mental Health Mission

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Selena Gomez has been in the headlines on multiple fronts this week, and the biggest story is about her imminent wedding to music producer Benny Blanco. According to the Daily Mail and multiple entertainment outlets, the couple has reportedly set a date for this fall, specifically a two-day event in Montecito, California, in September. Invitations have reportedly gone out to close friends and family, with a star-packed guest list that includes Taylor Swift, Travis Kelce, and Selena’s Only Murders in the Building co-stars. The Daily Mail notes that the event is meant to be relaxed but lavish, with guests instructed to bring overnight bags for a weekend-long celebration. The couple got engaged in December 2024 and, until now, had kept details tightly under wraps. Despite buzz about the fast-approaching date, Benny Blanco recently told a podcast that their schedules had been so packed—with music video shoots, album promo, and Selena’s TV commitments—that detailed wedding planning only just began. This mix of exclusive details and candid admissions has fans, and the press, debating how much is confirmed and how much is still under wraps.

On the business side, Selena’s Rare Beauty remains her financial powerhouse, with Bloomberg reporting that more than 80 percent of her net worth now comes from the brand. Rare Beauty is valued between $1.3 and $2 billion, depending on the source, but its rapid growth is undisputed—revenue reportedly hit $400 million in a single recent year. Selena has made a point, in interviews with TIME and elsewhere, to stress that she never wanted the business to be solely about profit, and she leans on her team to handle operations while she focuses on the brand’s bigger mission.

Selena also made a public appearance at a Rare Beauty event in Malibu just days ago, sharing the spotlight with beauty influencers on Instagram. She unveiled a major new hairstyle for the occasion—long, layered extensions styled by her longtime team—a marked change from her recent bob, and it quickly became a hot topic on social media. On the acting front, she recently wrapped filming on the fifth season of Only Murders in the Building, though she was noticeably absent from this year’s Emmy nominations—a snub that caught the attention of outlets like E! News.

Rare Beauty’s newest lip gloss launch and Selena’s ongoing advocacy in mental health—through her company Wondermind—continue to make waves. She recently told Good Morning America that she aims to make mental health resources more accessible for everyone, underscoring an issue that’s deeply personal for her.

Rumors, details, and genuine milestones seemed to hit all at once this week—from a possible new last name on the horizon, to a beauty empire thriving by championing authenticity, to Selena’s evolving look and candid revelations about her struggles and triumphs. If the wedding details hold, September in Montecito might just be the next defining chapter.

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