Running Refined Media Group with Rachel Matos | Matching Creators with Brands 
Adeptus On Air7 Elo 2025

Running Refined Media Group with Rachel Matos | Matching Creators with Brands 

Today on Adeptus On-Air, host Mike Hoffman chats with Rachel Matos, founder and CEO of Refined Media Group. Rachel shares how she went from working on early influencer campaigns in 2011 to building an agency that connects brands with creators and manages end-to-end digital marketing strategies. She explains how brands vet creators, the challenges of working with tight budgets in multicultural campaigns, and why authenticity often outperforms polish. Rachel breaks down how the TikTok algorithm rewards consistency, how creator funds and sponsorships work, and why legal disclosures matter in brand partnerships. Tune in to hear Rachel’s take on talent management, spotting up-and-coming creators, and how to build a long-term business as a content creator.

Jaksot(159)

Entrepreneurship at Scale with Arias WebsterBerry | Strategies for Growth 

Entrepreneurship at Scale with Arias WebsterBerry | Strategies for Growth 

Today on Adeptus On-Air, host Mike Hoffman chats with Arias WebsterBerry, founder and CEO of WebsterBerry Marketing, Ignite Funnels, and Launch Ignition AI. Arias shares how his early experiences of l...

4 Syys 202536min

Wingsuit Journeys with Casey Flay | Training, Risk, and Records

Wingsuit Journeys with Casey Flay | Training, Risk, and Records

Today on Adeptus On-Air, host Mike Hoffman chats with Casey Flay, a competitive wingsuit pilot representing Team GB. Casey shares how he went from his first skydive just a few years ago to competing o...

28 Elo 202526min

Youth Sports and Parenting with Chris Bjork | Rethinking Competition and Balance

Youth Sports and Parenting with Chris Bjork | Rethinking Competition and Balance

Today on Adeptus On-Air, host James Walker chats with Chris Bjork, professor of education at Vassar College and coauthor of More Than Just a Game: How the Youth Sports Industry is Changing the Way We ...

21 Elo 202522min

Protecting Creators with Jessica Pascale | Legal Essentials for the Digital Age 

Protecting Creators with Jessica Pascale | Legal Essentials for the Digital Age 

Today on Adeptus On-Air, host Mike Hoffman chats with Jessica Pascale, an entertainment attorney who works with actors, production crew to online content creators. Jessica shares her perspective on th...

14 Elo 202539min

Turning Experience into Sound with Dylan Garcia | Personal Growth Through Music 

Turning Experience into Sound with Dylan Garcia | Personal Growth Through Music 

Today on Adeptus On-Air, host Mike Hoffman chats with Dylan Garcia, an independent musician and songwriter. Dylan shares how his genre-blending music draws inspiration from soul, reggae, funk, and R&B...

31 Heinä 202531min

Building Smarter Workflows with Marnie Wills | The Power of Practical AI 

Building Smarter Workflows with Marnie Wills | The Power of Practical AI 

Today on Adeptus On-Air, host James Walker chats with Marnie Wills, an AI Strategist and entrepreneur. Marnie shares her journey from teaching PE and launching fitness businesses to becoming a leading...

24 Heinä 202532min

Building a Creative Life with Dan DeFilippo | On Story, Strategy, and Staying Close to the Ocean

Building a Creative Life with Dan DeFilippo | On Story, Strategy, and Staying Close to the Ocean

Today on Adeptus On-Air, host Mike Hoffman chats with Dan DeFilippo, an author, Emmy-winning producer, and multi-hyphenate creative. Dan shares the story of how his long-lost novel Montauk Dayz resurf...

17 Heinä 202543min

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