167. A.I. is Causing a Creator Bloodbath. Here’s How to Survive

What's up Rock Nation, today we welcome Sarina Soriano to the show! Sarina was born and raised in San Jose, California and has always been passionate and involved in sports. Her tenacity led her to become the first female Senior Producer for the San Francisco 49ers, also making her one of the first Latina cinematographers in the NFL. She works in 49ers Studios where she creates content for the San Francisco 49ers website and social media channels. She is a two-time Emmy Award winner in the following categories: "Best in Craft Achievement Photographer/Editor Spanish: Sarina Soriano" and "Best Sport's Program Live or Post-Produced: 49 Hours." Check out Sarina here:https://www.instagram.com/sarinasoriano_/https://www.sarinasoriano.com/The Creator Pricing Guide - The No BS Guide to Pricing Your Creative ServicesCoupon Code: ROCKNATION10 gets you $10 off at checkout for the bouldershttps://courses.thecreatorcoach.com/pricing-guideCollab with Artlist and get 2 extra months for free here:https://artlist.io/artlist-70446?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970Join our Discord! https://discord.gg/xgEAzkqAvsKostas’ Amazon Storefront:https://amzn.to/3GhId25Concert Photography Masterclass:www.kostasgarcia.com/masterclassChase’s Totality LUT pack:https://www.chasealexanderfilm.com/color/totalitylutpackCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKKostas’ Amazon Storefront:https://amzn.to/3GhId2515% OFF Prism Lens FX with code: KOSTAS15https://bit.ly/42sNdejTimestamps: 0:00 - Intro1:05 - Rock Talk2:04 - Sarina Joins4:13 - How Sarina Got Started6:13 - Her Inner Battles7:54 - Marketing Herself as a Content Creator8:45 - Working in a Male-Dominated Industry11:15 - Mentoring Younger Women12:55 - How the 49ers Have Helped Her14:45 - Shooting an NFL Game16:30 - Where to be for Kickoff19:02 - Mic’ing Up NFL Players22:00 - Shooting First Home Game23:56 - Being a Lifeline to the Fans24:54 - Typical Aperture for NFL Game26:50 - Settings Talk27:19 - Positioning on the Field28:46 - Her Go-To Piece of Equipment29:20 - Amateur vs Pro Shooter30:15 - Anticipating Shots31:45 - Shooting Pregame32:45 - Her Favorite Shot36:20 - How to Get a Job in Sports41:10 - Gauging Success44:00 - Transitioning to Directing46:40 - Building Relationships with Players49:35 - Winning Emmys52:30 - Her Schedule is CRAZY55:55 - How to Balance 57:50 - Recharging59:10 - Doing it ALL1:00:00 - Her Brand Partnerships1:01:25 - Get Comfortable Being Uncomfortable1:02:53 - Sticking to a Posting Schedule1:03:28 - Her Future1:04:43 - Advice to her 18 Y/O SelfIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

16 Loka 20241h 5min

What's up Rock Nation, we're back with our third work review. Thanks to all the rocks who sent in videos for us to review. Keep crushing the content!Enter for a chance to win $100k from Artlist!The Creator Pricing Guide - The No BS Guide to Pricing Your Creative ServicesCoupon Code: ROCKNATION10 gets you $10 off at checkout for the bouldershttps://courses.thecreatorcoach.com/pricing-guideCollab with Artlist and get 2 extra months for free here:https://artlist.io/artlist-70446?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970Join our Discord! https://discord.gg/xgEAzkqAvsKostas’ Amazon Storefront:https://amzn.to/3GhId25Concert Photography Masterclass:www.kostasgarcia.com/masterclassChase’s Totality LUT pack:https://www.chasealexanderfilm.com/color/totalitylutpackCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKKostas’ Amazon Storefront:https://amzn.to/3GhId2515% OFF Prism Lens FX with code: KOSTAS15https://bit.ly/42sNdejTimestamps: 0:00 - Intro0:16 - One Handed Crack0:43 - Chase’s 24 Hour Fitness Debacle 4:30 - Artlist $100k Fund5:49 - Rock #19:50 - Rock #213:17 - Rock #314:13 - Rock #415:56 - Rock #518:50 - Rock #621:20 - Rock #722:15 - Rock #825:21 - Rock #927:27 - Rock #1029:06 - Rock #1130:30 - Rock #1232:13 - Rock #1333:47 - Rock #1434:09 - Rock #1535:21 - Rock #1637:20 - Rock #1738:44 - Rock #1840:49 - Rock #1941:26 - Rock #2044:17 - Rock #2147:05 - Rock #2250:54 - Rock #23If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

9 Loka 202453min

What's up Rock Nation, today we're breaking down how creators like Ryan Trahan, Mr. Beast, Mark Rober, Christian Guzman, Nick Bare, Logan Paul, Jake Paul, and Emma Chamberlain are all disrupting industries with their creator lead businesses. How are they doing it? Creating an audience through their content and building in public. We give you a look into their marketing playbook, how and why it's working for them, and how you can take what they're doing and apply it to your own business.Get $50 Off Motion Array When You Use our Link: https://motionarray.com/?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970The Creator Pricing Guide - The No BS Guide to Pricing Your Creative ServicesCoupon Code: ROCKNATION10 gets you $10 off at checkout for the bouldershttps://courses.thecreatorcoach.com/pricing-guideCollab with Artlist and get 2 extra months for free here:https://artlist.io/artlist-70446?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970Join our Discord! https://discord.gg/xgEAzkqAvsKostas’ Amazon Storefront:https://amzn.to/3GhId25Concert Photography Masterclass:www.kostasgarcia.com/masterclassChase’s Totality LUT pack:https://www.chasealexanderfilm.com/color/totalitylutpackCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKKostas’ Amazon Storefront:https://amzn.to/3GhId2515% OFF Prism Lens FX with code: KOSTAS15https://bit.ly/42sNdejTimestamps0:00 - Trailer0:52 - One Handed Crack1:51 - The Era of the YouTube CEO2:45 - Minted NYC4:18 - Being a Youtuber is NOT simple6:45 - 5 Key Points8:08 - Chris Do “Authenticity”8:35 - Audience Engagement9:31 - How to Create Relatability11:50 - Share What You Are Going Through14:44 - You Are a Media Company, Not a Brand15:42 - Motion Array16:55 - Ryan Trahan22:05 - Mark Rober27:42 - Nick Bare34:50 - Christian Guzman43:10 - Building a Business with Passion 43:33 - SHAKE IT UP44:10 - They Blocked Out the Noise44:35 - Now is the Best Time to Disrupt45:30 - Connect w/ Fig on LinkedIn! 46:00 - Drop a Like/Sub if Enjoyed! If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

30 Syys 202446min

What's up Rock Nation, today we welcome Daniel Priestley. Daniel is an award-winning serial entrepreneur who has built and sold several successful businesses and written 5 books on starting and scaling businesses. If you're looking to level up your creative business, this is the episode for you!Check out Daniel here:https://www.instagram.com/danielpriestley/https://www.youtube.com/@UCAPETr_-l2tDIJrvey9_LhQ Sign Up for the Dream Client Accelerator: https://courses.thecreatorcoach.com/dream-client-acceleratorThe Creator Pricing Guide - The No BS Guide to Pricing Your Creative ServicesCoupon Code: ROCKNATION10 gets you $10 off at checkout for the bouldershttps://courses.thecreatorcoach.com/pricing-guideCollab with Artlist and get 2 extra months for free here:https://artlist.io/artlist-70446?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970Join our Discord! https://discord.gg/xgEAzkqAvsKostas’ Amazon Storefront:https://amzn.to/3GhId25Concert Photography Masterclass:www.kostasgarcia.com/masterclassChase’s Totality LUT pack:https://www.chasealexanderfilm.com/color/totalitylutpackCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKKostas’ Amazon Storefront:https://amzn.to/3GhId2515% OFF Prism Lens FX with code: KOSTAS15https://bit.ly/42sNdejTimestamps: 0:00 - Trailer1:18 - Intro2:35 - One Handed Crack4:12 - Key Person of Influence Explained5:40 - How DP coined Key Person of Influence9:20 - Running ads before social media10:51 - Seeing major success at an early age12:30 - Find what works, and repeat that15:06 - You have to provide value first17:10 - The First P - Pitching18:56 - You don’t become rich by being seen as a Worker Bee20:36 - How to be seen as a Key Person of Influence23:36 - How to refine your pitch27:44 - The 3 different types of pitches30:30 - The Second P - Publishing33:39 - The Superman Principle36:33 - The 7-11-4 Framework for Publishing39:58 - The 7-11-4 Framework for Podcasting42:16 - Choose how you brainwash yourself43:58 - The Third P - Product (Ecosystem)45:11 - You have to stop selling time for money46:52 - When you should start selling a product48:43 - The most successful creatives are great at business49:41 - The 4 products of a successful Product Ecosystem51:29 - Building a waitlist is the key to a successful product launch55:23 - Sell FIRST, then build58:08 - The Fourth P - Profile59:58 - How to land public speaking engagements1:01:59 - The biggest mistakes people make when selling1:04:14 - The Fifth P - Partnerships1:06:34 - How the wrong partnerships can hurt creators1:07:32 - Playing the multiplying game with partnerships1:10:35 - Brayden got a $163 parking ticket1:12:11 - Live WorkshopIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

25 Syys 20241h 58min

We got JHAWK, Johnny Hochstetler back on for round 2! This was a fun episode as the boys were fresh off the Sony Kando Trip. JHAWK and Bfig both recently left their full-time jobs and discuss the pros/cons of working a 9-5. This episode is very insightful if you're looking to take the leap and want advice on how to do it. Sign Up for the Dream Client Accelerator: https://courses.thecreatorcoach.com/dream-client-acceleratorJoin our Discord! https://discord.gg/xgEAzkqAvsKostas’ Amazon Storefront:https://amzn.to/3GhId25COP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKThe Creator Pricing Guide - The No BS Guide to Pricing Your Creative ServicesCoupon Code: ROCKNATION10 gets you $10 off at checkout for the bouldershttps://courses.thecreatorcoach.com/pricing-guideConcert Photography Masterclass:www.kostasgarcia.com/masterclassChase’s Totality LUT pack:https://www.chasealexanderfilm.com/color/totalitylutpackTimestamps:0:00 - Trailer1:31 - New cohort announcement2:26 - One-handed crack challenge3:29 - Sony event experience5:17 - Feelings after quitting full-time job7:36 - Balancing content creation with full-time work11:23 - Creating digital products16:11 - Sacrifices made for content creation19:43 - First brand deal experience21:41 - Tips for starting brand deals26:34 - Content creation after quitting full-time job31:08 - Creating Lab Culture brand37:20 - Benefits of having a full-time job44:58 - Content cadence and scheduling51:32 - Future content plans59:44 - Using Fujifilm X100V for content creation1:03:51 - Long-form vlog content1:11:24 - Potential podcast ideas for future events

17 Syys 20241h 13min

What's up Rock Nation, today we're talking about positioning. Today we cover why positioning is so important, what people get wrong when it comes to positioning, and how you can separate yourself from the competition through becoming a specialist. We know how talented most of you are, but the business side of being a creator can be challenging. We hope today helps you think about your creative business, and how you can improve your positioning to attract more and better clients! Sign up for the "Dream Client Accelerator" Waitlist here!https://courses.thecreatorcoach.com/dream-client-acceleratorThe Creator Pricing Guide - The No BS Guide to Pricing Your Creative ServicesCoupon Code: ROCKNATION10 gets you $10 off at checkout for the bouldershttps://courses.thecreatorcoach.com/pricing-guideCollab with Artlist and get 2 extra months for free here:https://artlist.io/artlist-70446?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970Join our Discord! https://discord.gg/xgEAzkqAvsKostas’ Amazon Storefront:https://amzn.to/3GhId25Concert Photography Masterclass:www.kostasgarcia.com/masterclassChase’s Totality LUT pack:https://www.chasealexanderfilm.com/color/totalitylutpackCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKKostas’ Amazon Storefront:https://amzn.to/3GhId2515% OFF Prism Lens FX with code: KOSTAS15https://bit.ly/42sNdejTimestamps: 0:00 - Trailer1:15 - One Handed Crack2:05 - Positioning Explained4:04 - Who do you want to serve?6:04 - How we got to work with Mercedes Benz7:19 - Brands want specialists8:39 - Dream Client Accelerator11:08 - What happens when you’re poorly positioned12:18 - You’re leaving money on the table12:50 - Value Based Pricing14:12 - You need to be asking high quality questions14:37 - You want to aim to be in the top 5%15:24 - Quality is expected16:22 - The biggest way to separate yourself from the competition17:28 - Brayden’s competitive advantage18:45 - S.W.A.T. analysis20:26 - Fine Dining VS buffet21:15 - Marketing yourself becomes easier when you specialize21:39 - Building Trust with clients23:09 - Provide an experience25:45 - You can provide multiple services, but you need to be deep in one26:25 - The four fears of specialization26:53 - Why you won’t miss out on opportunities if you specialize28:13 - Perceived Higher Value allows you to charge more for your work28:52 - Too many options, leads to buyers confusion30:17 - Referrals32:47 - Mastery brings satisfaction35:04 - Everyone starts somewhere38:36 - Find a mentor39:44 - Why “I don’t know how” is Bullsh*t44:04 - How you can Reposition yourself49:27 - How you can Reposition the competitionIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

10 Syys 202451min

The day has finally come, Brayden has officially quit the Lakers. Today, he goes into what his tenure filming for the Lakers was like, and why he ultimately decided to leave his dream job.We want to help you take your creative business to the next level and have you finally land your dream client. Sign up for the Dream Client Accelerator Waitlist here:https://courses.thecreatorcoach.com/dream-client-acceleratorThe Creator Pricing Guide - The No BS Guide to Pricing Your Creative ServicesCoupon Code: ROCKNATION10 gets you $10 off at checkout for the bouldershttps://courses.thecreatorcoach.com/pricing-guideCollab with Artlist and get 2 extra months for free here:https://artlist.io/artlist-70446?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970Join our Discord! https://discord.gg/xgEAzkqAvsKostas’ Amazon Storefront:https://amzn.to/3GhId25Concert Photography Masterclass:www.kostasgarcia.com/masterclassChase’s Totality LUT pack:https://www.chasealexanderfilm.com/color/totalitylutpackCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE:https://courses.thecreatorcoach.com/BFIGGYSFXPACKKostas’ Amazon Storefront:https://amzn.to/3GhId2515% OFF Prism Lens FX with code: KOSTAS15https://bit.ly/42sNdejTimestamps:0:00 - Trailer1:13 - Dream Client Accelerator3:26 - One Handed Crack4:07 - Brayden Quit the Lakers5:13 - What this means for Lebron’s Legacy6:55 - Would Brayden do it again?8:15 - What Advice Brayden would give himself five years ago11:30 - What Brayden learned about how to run a company from the Lakers14:24 - Where Brayden found his fit with the Lakers16:44 - Artlist17:41 - What Brayden learned from LeBron21:58 - Brayden’s favorite moments26:00 - The night LeBron broke the scoring record27:59 - Flying with the team29:14 - Staying at the nicest hotels29:47 - Being in the elevator with Lebron, Melo, Russ, and AD31:48 - Our NYC trip32:55 - Anticipating moments during the game36:01 - Advice to young sports filmmakers39:27 - If you are going to shoot sports, you have to LOVE it43:20 - How to take your sports filmmaking to the next level52:15 - Why Brayden decided to quit58:23 - Taking the pod to the moon1:00:26 - Prioritize yourself1:04:11 - What brayden needed to do before he quit1:06:05 - Invest in yourselfIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

5 Syys 20241h 10min

What's up Rock Nation, today we welcome the legendary MTVJesse. Jesse is well-known for his time with NELK and building the empire of FULL SEND merch. After seven years of partying and pranking people for a living, Jesse decided to walk away from the company he build from the company he build from the ground up. We talked to Jesse's about his new venture's, Sunday and Bloody Sunday, and what life has been like post NELK. The Creator Pricing Guide - The No BS Guide to Pricing Your Creative ServicesCoupon Code: ROCKNATION10 gets you $10 off at checkout for the bouldershttps://courses.thecreatorcoach.com/pricing-guideCollab with Artlist and get 2 extra months for free here:https://artlist.io/artlist-70446?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970Join our Discord! https://discord.gg/xgEAzkqAvsKostas’ Amazon Storefront:https://amzn.to/3GhId25Concert Photography Masterclass:www.kostasgarcia.com/masterclass15% OFF Prism Lens FX with code: KOSTAS15https://bit.ly/42sNdejCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKTimestamps: 0:00 - Trailer1:15 - Intro3:05 - One Handed Crack4:18 - Jesse talks his new warehouse studio5:14 - Choosing a specific green for Sunday6:43 - What Jesse learned from NELK’s marketing8:33 - When the idea for Sunday started10:24 - Jesse was playing a character for seven years12:28 - Creating the Sh*thole series14:12 - Creating content for the audience vs. for yourself16:10 - How the Sunday team works together17:08 - Sunday vs. Bloody Sunday explained19:59 - What brands mess up with marketing21:52 - What motivates Jesse now24:26 - Why Jesse makes such high quality clothing25:47 - Why Drop Style marketing works with clothing28:05 - When 10 Minutes determines the whole brands success29:10 - Terrible fashion trends31:36 - Creating a brand around a specific pantone color33:53 - How Jesse measures success35:07 - What Jesse’s struggled with regarding Sunday37:04 - Building company culture39:02 - Cliques are the most dangerous thing for a company41:29 - Why NELK decided to first make merch44:47 - Getting recognized in the early days of NELK45:58 - RONA SEASON48:28 - How Jesse comes up with the marketing for his brands50:14 - Selling out Sunday’s first drop52:27 - The turning point for Jesse and Sunday53:47 - Biggest boxing upset55:00 - Turning a first time buyer into a loyal customer57:36 - Paid ads vs organic content1:02:41 - Where Jesse draws his inspo1:03:39 - Jesse’s best flatground trick1:04:44 - How to reinvent yourself1:08:36 - Jesse’s Daily Routine1:14:47 - Why we’re craving in person connection1:17:21 - Some Kids launching in Zumiez1:20:48 - Does Jesse worry about burning out1:21:54 - Advice to your 18 year old selfIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. YouTube:https://www.youtube.com/@kostasgarcia/featuredDM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

27 Elo 20241h 23min