Adoption Over Retention: The New AI Pricing Game with Marcos Rivera
Marcos Rivera is the founder of Pricing I/O and author of "Street Pricing." He brings 25 years of pricing experience, including a three-year tenure as an operating executive at Vista Equity Partners w...
26 Touko 202531min
Blogcast: Reasons Why B2B Salespeople Discount
This is an Impact Pricing Blog published on March 24, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/reasons-why-b2b-salespeopl...
23 Touko 20253min
Pricing in the Agent Economy: The Future Beyond Subscriptions with Steven Forth
Steven Forth is the Co-founder & CEO of Ibbaka and a recognized expert in generative AI in pricing. With extensive experience in the intersection of artificial intelligence and pricing strategies, pro...
19 Touko 202532min
Blogcast: Practical Pricing in a World with Tariffs
This is an Impact Pricing Blog published on March 17, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/practical-pricing-in-a-wor...
16 Touko 20253min
Pricing as Language: How It Influences Valuation and Market Perception with Mike Blake
Mike Blake is the founder of High Score Strategies, with over 26 years of experience in business valuation and M&A markets. He specializes in advising small to medium-sized businesses (SMBs) on increa...
12 Touko 202527min
Blogcast: Pricing AI: The Rules Haven't Changed, But Your Strategy Should
This is an Impact Pricing Blog published on March 3, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/pricing-ai-the-rules-havent...
9 Touko 20255min
Understanding Value from the Customer's Perspective with Deepak Bhootra
Deepak Bhootra is the CEO of Jabulani Consulting, with over 19 years of experience in the tech industry, including significant roles at Hewlett Packard and Sun Microsystems. Deepak has a deep understa...
5 Touko 202535min
Blogcast: The Single Perfect Price
This is an Impact Pricing Blog published on February 24, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/the-single-perfect-price...
2 Touko 20252min
