Pricing Table Topics: Joker 1 – An Indicator of Willingness to Pay
This one is the Joker 1 from the Selling Value card deck. You heard earlier that there are really three types of buyer's value journeys. Those happen to be analytical, relationship, and trust. In th...
30 Elo 20232min
The Relationship between Customer Value and Pricing Strategies with Ian Campbell
Ian Campbell is the author of Wall Street Journal Best Seller "The Value Sale". As Chief Executive Officer of Nucleus Research he is responsible for the company's investigative research approach, prod...
28 Elo 202332min
Blogcast: It's Too Expensive!
This is an Impact Pricing Blog published on July 13, 2023, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/its-too-expensive/ If you ha...
25 Elo 20232min
Pricing Table Topics: 2 of Diamonds – Involve Finance with Monitoring the Value-based KPIs.
This one is the 2 of Diamonds from the Selling Value card deck. I'm often asked who should own pricing, and one of the departments that often comes up is finance. And of course, I'm not a huge fan of...
23 Elo 20232min
Discover How to Know Your Value with Amy Riley
Amy L. Riley is an internationally renowned speaker, author and leadership development consultant. She's worked with organizations such as Deloitte, Cisco Systems and Aon Hewitt and has over 20 years ...
21 Elo 202327min
Pricing Table Topics: 2 of Clubs – Salespeople with Authority to Discount
This one is the 2 of Clubs from the Selling Value card deck. Salespeople are going to use every single tool they have available to them. Absolutely, they're going to use value selling if we've taught...
18 Elo 20232min
Pricing Table Topics: 2 of Hearts – The Best Response to an RFP Is Not to Bid
This one is the 2 of Hearts from the Selling Value card deck. When you get an RFP, you have to decide, are you going to bid or not. Believe it or not, that's actually a decision you get to make. You ...
16 Elo 20232min
Challenges of Pricing AI with Steven Forth
Steven Forth is Ibbaka's Co-Founder, CEO, and Partner. Ibbaka is a strategic pricing advisory firm. He was CEO of LeveragePoint Innovations Inc., a SaaS business designed to help companies create and ...
14 Elo 202332min
