Pricing Table Topics: 6 of Spades – Make It Simple for Buyers to Decide
This one is the 6 of Spades from the Selling Value card deck. Make it simple for buyers to decide. One of my favorite sayings is, "A confused buyer won't buy." If you think about it, we're all afraid ...
19 Huhti 20232min
Hybrid Pricing and Pricing with AI with Steven Forth
Steven Forth is Ibbaka's Co-Founder, CEO, and Partner. Ibbaka is a strategic pricing advisory firm. He was CEO of LeveragePoint Innovations Inc., a SaaS business designed to help companies create and ...
17 Huhti 202328min
Blogcast: Pricing Professionals have "Trained Incapacity"
This is an Impact Pricing Blog published on March 8, 2023, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/pricing-professionals-have-t...
14 Huhti 20233min
Pricing Table Topics: 7 of Diamonds – Mindset Shift from Expense to Investing
This one is the 7 of Diamonds from the Selling Value card deck. So, when you talk to your buyers about value, they do shift the way they think from spending on an expense toward investing. Because typ...
12 Huhti 20232min
Why It's Worth Paying for Pricing Consultants with Dick Sobel
Dick Sobel was with Emerson for 21 years where he mostly worked on pricing roles. Currently, he is the managing director of PricePoint Partners, a company that helps clients achieve significant gains ...
10 Huhti 202324min
Blogcast: Wow! A Price Decrease
This is an Impact Pricing Blog published on March 1, 2023, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/wow-a-price-decrease/ [power...
7 Huhti 20233min
Pricing Table Topics: 7 of Clubs – Help the Buyer Understand the Value of Solving their Problem
This one is the 7 of Clubs from the Selling Value card deck. Anytime you're in a sales situation, we think to ourselves, Hey, we need to be selling against our competition. We need to point out why we...
5 Huhti 20232min
How Machine Learning and AI Can Help You Make Efficient Pricing Decisions with Alex Galkin
Alex Galkin is the Co-Founder and CEO of Competera, a pricing optimization SaaS company converting technologies into ready-to-use products for enterprise retailers worldwide. Alex has been a mentor at...
3 Huhti 202324min
