Inside the Playbook: Chris Taylor on How Artist Managers Are Gaining More Power Than Record Labels

Inside the Playbook: Chris Taylor on How Artist Managers Are Gaining More Power Than Record Labels

Chris Taylor knows the role of the music manager has changed forever.

In this clip of The Manager’s Playbook, he shares why he launched a management company in 2024 and how managers today are building infrastructure, owning assets, and playing a bigger role than ever in an artist’s career.

From navigating platforms like Spotify and TikTok to building specialized teams, Chris unpacks the power shift from labels to management, the strategic value of market share, and why touring and digital marketing still drive lasting success.

He also reflects on the evolving impact of press, the continued role of radio, and why the best managers see themselves as partners, building empires alongside their artists.

This is a conversation about leverage, longevity, and leading from the front.

A conversation like this doesn't come cheap.


Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/2m8tNzMZHx1LpZtC0i9eNh?si=5XO54H5nQmiRzPOCW06jZw


Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

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Inside the Playbook: Theron Thomas on What Really Holds Artists Back

Inside the Playbook: Theron Thomas on What Really Holds Artists Back

In this clip from The Manager’s Playbook, Grammy-winning songwriter Theron Thomas breaks down one of the most misunderstood topics in the music industry, the myth of “selling your soul,” and why peopl...

8 Joulu 202517min

Inside the Playbook: Theron Thomas on Why Your Songs Aren’t Blowing Up

Inside the Playbook: Theron Thomas on Why Your Songs Aren’t Blowing Up

In this clip from The Manager’s Playbook, Grammy-winning songwriter Theron Thomas breaks down the real stories and strategy behind some of the biggest hit records of the last decade. From writing for ...

7 Joulu 202516min

Inside the Playbook: Theron Thomas on The Truth About Winning in Music

Inside the Playbook: Theron Thomas on The Truth About Winning in Music

In this clip from The Manager’s Playbook, Theron Thomas opens up about the part of the music industry that rarely makes headlines: the grind, the pressure, and the personal history that shapes real ar...

6 Joulu 202515min

Inside the Playbook: Theron Thomas on The Science of a Hit Song

Inside the Playbook: Theron Thomas on The Science of a Hit Song

In this episode clip, Grammy-winning songwriter Theron Thomas dives into one of the biggest truths in today’s music industry: the entire business is built on the backs of songwriters, yet they’re stil...

5 Joulu 202517min

The Manager’s Playbook 047: Theron Thomas - GRAMMY Songwriter of the Year, Songwriter Rights, Music Industry Inequality, Publishing Realities & Hitmaking Strategy

The Manager’s Playbook 047: Theron Thomas - GRAMMY Songwriter of the Year, Songwriter Rights, Music Industry Inequality, Publishing Realities & Hitmaking Strategy

Most people talk about hit songs.Theron Thomas writes the ones that define entire eras.In this episode of The Manager’s Playbook, I sit down with one of the most influential songwriters in modern musi...

2 Joulu 20252h 45min

Inside the Playbook: Machel Montano & Che Kothari on How the King of Soca Designs World-Class Shows

Inside the Playbook: Machel Montano & Che Kothari on How the King of Soca Designs World-Class Shows

In this conversation, Machel Montano opens up about what truly goes into crafting a great live performance, not just the music, but the presence, discipline, and attention needed to make a crowd feel ...

1 Joulu 202513min

Inside the Playbook: Machel Montano & Che Kothari on the Real Cost of Success

Inside the Playbook: Machel Montano & Che Kothari on the Real Cost of Success

In this conversation, we dig into one of the most important parts of an artist’s journey: learning how to invest in yourself long before the world believes in you.Machel Montano and Che Kothari break ...

30 Marras 202515min

Inside the Playbook: Machel Montano & Che Kothari on Why Most Artists Can’t Keep Up

Inside the Playbook: Machel Montano & Che Kothari on Why Most Artists Can’t Keep Up

In this conversation, we dive into one of the most demanding parts of the Caribbean music ecosystem: the race to create a Road March hit for Carnival. Machel Montano and Che Kothari walk through the p...

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