The App Growth Strategy Behind LightX’s 50M+ Installs

The App Growth Strategy Behind LightX’s 50M+ Installs

In this episode, we’re joined by Sharad Shankar, Founder of AndOr Communications Pvt Ltd, the team behind the viral AI photo editing app LightX, which has surpassed 50M installs on Android and 8M+ on iOS.

Originally launched as a paid app, LightX transitioned to a subscription model in 2019 and has since evolved into a powerful, AI-driven platform for image generation and editing.

An alumnus of the Indian Institute of Technology, Kanpur, Sharad’s career spans roles in mobile engineering and building high-impact, user-focused products. In this conversation, Sharad shares his full growth playbook — from ASO, paid ads, and SEO to Web2App conversion strategies and cracking the Google Play featured placement.

He also reveals how he led a team of 60+ to turn LightX into a breakout success. This episode is a must-watch for anyone building or scaling a mobile app in 2025 and beyond.

You will discover:

✅ How LightX went from a paid app to top-grossing AI subscription

✅ Mobile growth playbook: ASO, ads, SEO, Web2App & more

✅ The secret to getting featured on Google Play

✅ Building user-first products with a strong USP

✅ Managing & scaling a 60+ member team

Learn More:

Explore LightX:

Web Product: https://www.lightxeditor.com/

iOS App Store: https://apps.apple.com/us/app/lightx-photo-editor-retouch/id1400740705

Android App Store: https://play.google.com/store/apps/details?id=com.lightx&hl=en_IN

Connect with Sharad:

https://www.linkedin.com/in/sharad-shankar-796b773/

https://andor.in/

Work with us: https://www.appmasters.com

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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Jaksot(969)

Track These 4 Events to Increase Your App's Revenue

Track These 4 Events to Increase Your App's Revenue

Did you know 63% of users subscribe during onboarding? This key insight can help drive better decisions and improve your app's conversion rate! In this Podcast, we explore 4 significant events you should track to increase revenue. Learn why monitoring user behavior, including onboarding, feature usage, and subscription points, is essential for smarter decisions, a better user experience, and higher conversions. Watch now to discover how tracking user behavior can optimize your app and boost engagement! Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ Get training, coaching, and community: ⁠https://appmastersacademy.com/ ********************************************* SPONSORS Want to drive organic traffic and expand your user base? ASOMobile gives you the best ASO tools to build a solid semantic core, optimize every detail of your app page, and attract more users. See what’s possible at asomobile.net ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

1 Tammi 6min

Breaking Through A Competitive App Category

Breaking Through A Competitive App Category

In this podcast, you will discover how Jack has been able to break through the competitive mindfulness space. We’re joined by Jack Shukman, Co-Founder of The Way, a meditation app developed in collaboration with his Zen master uncle. Jack’s remarkable journey spans a transition from corporate life — having worked at Credit Suisse and Boston Consulting Group — to entrepreneurship, where he’s redefined mindfulness in the digital age. With a deep understanding of digital product design and scaling for global brands, Jack offers a fresh perspective on app growth and design innovation. In this episode, Jack will delve into meditation app trends, community-led growth, and breaking UX conventions. 👉 You’ll learn: - Emerging trends and challenges in the meditation app market - Growth strategies: product-led, community-led, organic vs. paid - How breaking UX rules create meaningful user experiences Learn More: www.thewayapp.com https://apps.apple.com/us/app/the-way-meditation-path/id6459996442 https://www.linkedin.com/in/jack-shukman-71b7b060/ Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ Get training, coaching, and community: ⁠https://appmastersacademy.com/ ********************************************* SPONSORS Looking to sell your app outside the app stores on the web? Use Paddle to manage your payments and reduce churn. No hefty app store fees and more money in your pocket. Check them out at Paddle.com ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

21 Joulu 20241h 1min

This HACK Will Lower Your AI Costs

This HACK Will Lower Your AI Costs

Discover how to cut your AI expenses and keep them at just a small fraction of your revenue. In this Podcast, we’ll share strategies to help you lower your AI costs through better planning and advanced technical tools. Plus, you will learn how to ask the right questions in ChatGPT to simplify complex technical concepts! Whether you're just starting out or already running AI-driven processes, these tips will help you maximize efficiency and savings. Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ Get training, coaching, and community: ⁠https://appmastersacademy.com/ ********************************************* SPONSORS Want to drive organic traffic and expand your user base? ASOMobile gives you the best ASO tools to build a solid semantic core, optimize every detail of your app page, and attract more users. See what’s possible at asomobile.net ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

18 Joulu 20247min

Expert Guide on When and How to Scale Your App!

Expert Guide on When and How to Scale Your App!

In this Podcasts, you’ll learn top strategies for scaling your app sustainably and maximizing user acquisition. From optimizing your ad spend to choosing the right acquisition channels like Apple Search Ads and Meta, these expert insights will help you identify the best time to scale. Discover how to get the highest return on your ad spend, lock in user engagement, and create a loyal customer base for long-term success. Watch now to unlock the strategies to attain growth and scale smartly! Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ Get training, coaching, and community: ⁠https://appmastersacademy.com/ ********************************************* SPONSORS Looking to sell your app outside the app stores on the web? Use Paddle to manage your payments and reduce churn. No hefty app store fees and more money in your pocket. Check them out at Paddle.com ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

11 Joulu 20249min

Boost Your App's Conversion Rate with These 9 Proven Strategies

Boost Your App's Conversion Rate with These 9 Proven Strategies

In this interview with Paddle, we’ll discuss 9 proven strategies to optimize key areas like onboarding, pricing pages, and the checkout experience. Whether it’s improving your homepage or creating high-converting landing pages, these actionable tips are designed to help you turn visitors into paying users. Discover small tweaks that make a big impact and boost your app's success! This video is a webinar recording from Paddle's 2024 Happy Hour: https://www.paddle.com/events/happy-hour-2024 Learn more about Paddle: https://www.paddle.com/ Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ Get training, coaching, and community: ⁠https://appmastersacademy.com/ ********************************************* SPONSORS Want to drive organic traffic and expand your user base? ASOMobile gives you the best ASO tools to build a solid semantic core, optimize every detail of your app page, and attract more users. See what’s possible at asomobile.net ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

7 Joulu 202450min

Use This Formula to Scale Meta Ads (and Find a Unicorn Ad)

Use This Formula to Scale Meta Ads (and Find a Unicorn Ad)

In this video, we reveal the exact formula for scaling your Meta Ads from $500 to $20,000 a day and discovering that unicorn ad that skyrockets your results. 🚀 👉🏻 Here’s what you’ll learn: ✅ How to build a robust creative testing process ✅ How to craft the perfect hook ✅ How to leverage key metrics to optimize performance We’ll also share strategies for analyzing competitor insights, collaborating with UGC creators, and structuring ad sets to identify winning ads and scale them effectively. Watch now to discover the step-by-step approach to creating high-converting ads and taking your campaigns to the next level! 🚀 Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ Get training, coaching, and community: ⁠https://appmastersacademy.com/ ********************************************* SPONSORS Looking to sell your app outside the app stores on the web? Use Paddle to manage your payments and reduce churn. No hefty app store fees and more money in your pocket. Check them out at Paddle.com ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

4 Joulu 20249min

This Recipe App's Onboarding Makes $200K a Month (and Converts at 20%)

This Recipe App's Onboarding Makes $200K a Month (and Converts at 20%)

In this Podcast we'll uncover for you the exact onboarding flow that's achieving an impressive 22% trial activation rate and generating over $200,000 a month! Learn these proven techniques to increase your trial activations. Watch now to see the breakdown and learn how to drive real revenue with a powerful onboarding strategy! Link to live stream with Ivy: https://www.youtube.com/live/H3NbHEucY8k?si=4993onfWMwDRzSjJ Link to the mentioned video: https://youtu.be/1c-NnSSd6Aw Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ Get training, coaching, and community: ⁠https://appmastersacademy.com/ ********************************************* SPONSORS Want to drive organic traffic and expand your user base? ASOMobile gives you the best ASO tools to build a solid semantic core, optimize every detail of your app page, and attract more users. See what’s possible at asomobile.net ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

27 Marras 20249min

App Store Optimization AMA for 2025

App Store Optimization AMA for 2025

App Masters is back to answer all your app store optimization questions going into the holiday season, Q5, and the new year. Topics Covered: - How to maximize your holiday promos using screenshots, CPPS, and in-app events - Are holiday-specific keywords worth going after? - The best way to maximize Q5 Use code APPMASTERS40 to get 40% off any plan with ASOMobile! 😎 https://asomobile.net/en Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ Get training, coaching, and community: ⁠https://appmastersacademy.com/ ********************************************* SPONSORS Looking to sell your app outside the app stores on the web? Use Paddle to manage your payments and reduce churn. No hefty app store fees and more money in your pocket. Check them out at Paddle.com ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

23 Marras 20241h 15min

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