The App Growth Strategy Behind LightX’s 50M+ Installs

The App Growth Strategy Behind LightX’s 50M+ Installs

In this episode, we’re joined by Sharad Shankar, Founder of AndOr Communications Pvt Ltd, the team behind the viral AI photo editing app LightX, which has surpassed 50M installs on Android and 8M+ on iOS.

Originally launched as a paid app, LightX transitioned to a subscription model in 2019 and has since evolved into a powerful, AI-driven platform for image generation and editing.

An alumnus of the Indian Institute of Technology, Kanpur, Sharad’s career spans roles in mobile engineering and building high-impact, user-focused products. In this conversation, Sharad shares his full growth playbook — from ASO, paid ads, and SEO to Web2App conversion strategies and cracking the Google Play featured placement.

He also reveals how he led a team of 60+ to turn LightX into a breakout success. This episode is a must-watch for anyone building or scaling a mobile app in 2025 and beyond.

You will discover:

✅ How LightX went from a paid app to top-grossing AI subscription

✅ Mobile growth playbook: ASO, ads, SEO, Web2App & more

✅ The secret to getting featured on Google Play

✅ Building user-first products with a strong USP

✅ Managing & scaling a 60+ member team

Learn More:

Explore LightX:

Web Product: https://www.lightxeditor.com/

iOS App Store: https://apps.apple.com/us/app/lightx-photo-editor-retouch/id1400740705

Android App Store: https://play.google.com/store/apps/details?id=com.lightx&hl=en_IN

Connect with Sharad:

https://www.linkedin.com/in/sharad-shankar-796b773/

https://andor.in/

Work with us: https://www.appmasters.com

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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Jaksot(970)

Ask Me Anything With Steve P. Young

Ask Me Anything With Steve P. Young

We’ve got another round of the popular ‘Ask Me Anything’ session with me - STEVE P. YOUNG! This is your chance to have your questions answered — whether it’s about monetization, paid ads, or scaling your app business. No topic is off-limits! App Audits: https://apps.apple.com/bg/app/espresso-quotes-sayings/id6449391056 https://play.google.com/store/apps/details?id=com.thunderpunchgames.zombiemare You can also watch the video: https://youtube.com/live/xok3ST-VzoY Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ ********************************************* SPONSORS Are you aiming to make your messaging more unique? Elevate your communication with Phoji custom emojis. Designed from authentic content, our custom emojis convey genuine emotions and meanings. Whether it's for individual chats or mass communication, Phoji SaaS seamlessly integrates across all platforms. ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

26 Elo 20241h 15min

The Global App Pricing Hack Apple Doesn't Want You to Know

The Global App Pricing Hack Apple Doesn't Want You to Know

Are you leaving money on the table in the global app market? Top apps are using a SECRET FORMULA to set PERFECT prices for EVERY country. Using this strategy unlocks hidden profits, maximizes downloads, and makes your app a global phenomenon. In this video, you'll discover: -The FLAWED LOGIC behind Apple's pricing recommendations (and why they might hurt you). -The SECRET FORMULA top apps use to set prices that CONVERT and CRUSH the competition. -A SIMPLE STRATEGY to find the PERFECT PRICE for any country, without needing a giant marketing budget. -Bonus Tip: How to leverage psychology to BOOST conversions even further with clever pricing strategies. Stop giving away profits! Watch now and unlock the global app pricing secrets that will take your app to the top! Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ ********************************************* SPONSORS Are you aiming to make your messaging more unique? Elevate your communication with Phoji custom emojis. Designed from authentic content, our custom emojis convey genuine emotions and meanings. Whether it's for individual chats or mass communication, Phoji SaaS seamlessly integrates across all platforms. ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

20 Elo 20245min

Advanced UA Analytics for Exponential App Growth

Advanced UA Analytics for Exponential App Growth

In this interview, we will discuss advanced user acquisition (UA) analysis and its pivotal role in exponential mobile app growth. Joining us is Christopher Farm, Co-Founder and CEO of Tenjin, a platform renowned for its in-depth UA analytics for paid campaigns. Christopher will share insights into the latest monetization trends and the power of advanced UA analytics in helping developers achieve their Return on Ad Spend (ROAS) goals. We'll also explore common UA challenges and how data-driven decision-making can turn the tide. You will discover: -A deep dive into advanced UA analytics -Practical tips to optimize UA costs through data-driven insights -The significance of determining portfolio LTV and its impact on UA -How Tenjin empowers developers to reach their ROAS targets Learn More: Tenjin website: https://rebrand.ly/tenjinwebsite Youtube channel: https://rebrand.ly/tenjinyoutubechannel Chris linkedin: https://rebrand.ly/chrislinkedin App Audits: https://play.google.com/store/apps/details?id=com.glinttec.beautyscan.beautyscore.photoBeautyScan https://apps.apple.com/us/app/wise-budget-monthly-spending/id6444917344 You can also watch the video: https://youtube.com/live/Oi5yevmbOVk Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ ********************************************* SPONSORS Are you aiming to make your messaging more unique? Elevate your communication with Phoji custom emojis. Designed from authentic content, our custom emojis convey genuine emotions and meanings. Whether it's for individual chats or mass communication, Phoji SaaS seamlessly integrates across all platforms. ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

19 Elo 20241h 1min

Best ASO Tool for Accurate Download & Revenue Data

Best ASO Tool for Accurate Download & Revenue Data

Are you looking for the best ASO tool to find your competitors' estimated downloads and revenue numbers? We looked at REAL client data and compared them to all the top ASO tools to break down which tool had the most accurate data. Tools compared: -App Store Connect -Sensor Tower -Mobile Action -AppFigures -AppMagic.rocks Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ ********************************************* SPONSORS Are you aiming to make your messaging more unique? Elevate your communication with Phoji custom emojis. Designed from authentic content, our custom emojis convey genuine emotions and meanings. Whether it's for individual chats or mass communication, Phoji SaaS seamlessly integrates across all platforms. ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

13 Elo 20247min

Bootstrapping an AI App to $2M ARR

Bootstrapping an AI App to $2M ARR

This week, we explore the world of solo tech entrepreneurship with Josh Mohrer, the founder of Wave AI, a revolutionary AI notetaker already generating over $2 million in annual recurring revenue (ARR)! Despite not having an engineering background, Josh built and grew Wave AI entirely on his own. He brings a wealth of experience from his previous role as GM of Uber NYC, where he scaled the business to a staggering $3 billion. In this episode, Josh shares his unconventional methods for building and growing an AI app solo. He'll also provide valuable insights on scaling a business for success. You will discover: - The challenges and triumphs of being a solo tech entrepreneur - How to leverage AI, software, and community to build faster - Setting achievable goals for pragmatic growth - The journey from idea to product, achieving product-market fit Learn More: https://go.wave.co/ios https://linkedin.com/in/joshmohrer App Audits: https://play.google.com/store/apps/details?id=com.explot.gouda https://apps.apple.com/us/app/broom-smart-gallery-cleaner/id1550155471?l=en&platform=iphone You can also watch the video: https://youtube.com/live/a6qDUVxxjt4 Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ ********************************************* SPONSORS Are you aiming to make your messaging more unique? Elevate your communication with Phoji custom emojis. Designed from authentic content, our custom emojis convey genuine emotions and meanings. Whether it's for individual chats or mass communication, Phoji SaaS seamlessly integrates across all platforms. ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

12 Elo 20241h 18min

Boost Your App's Engagement & Revenue NOW with These Little Tricks!

Boost Your App's Engagement & Revenue NOW with These Little Tricks!

Master the art of user engagement and skyrocket your subscription app profits! Discover hidden tactics to turn casual users into loyal subscribers. Learn how to boost user engagement, increase retention, and convert more trial users. From crafting compelling emails to perfecting the subscription conversion process, this podcast covers it all. Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ ********************************************* SPONSORS Are you aiming to make your messaging more unique? Elevate your communication with Phoji custom emojis. Designed from authentic content, our custom emojis convey genuine emotions and meanings. Whether it's for individual chats or mass communication, Phoji SaaS seamlessly integrates across all platforms. ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

6 Elo 20245min

An Ex-Googler’s Guide to Google UAC for iOS

An Ex-Googler’s Guide to Google UAC for iOS

In this interview, we get into the intricacies of Google UAC strategies for iOS apps post Apple's introduction of App Tracking Transparency (ATT). We are joined by ex-googler and founder of CandidConsulting LLC, Ashley Black. Ashley will describe, in detail, Google’s initial response to ATT and talk about modeled conversions. We will also uncover the challenges and limitations Google faces with iOS ad inventory, particularly the inability to prompt for ATT in browsers and the significant enhancements brought, including web-to-app tracking. You will discover: - Effective tips on iOS campaigns with Google UAC - The impact of the YouTube app implementing ATT - Tackle tracking limitations on iOS Learn More: https://www.linkedin.com/in/ashleym-black/ https://www.candidconsultinggroup.com App Audits: https://apps.apple.com/us/app/talk-or-not-mystery-fun-chat/id925631318 https://play.google.com/store/apps/details?id=com.MohdNazir.WordGather&pcampaignid=web_share You can also watch the video: https://youtube.com/live/0p7h1JIR4yw Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ ********************************************* SPONSORS Are you aiming to make your messaging more unique? Elevate your communication with Phoji custom emojis. Designed from authentic content, our custom emojis convey genuine emotions and meanings. Whether it's for individual chats or mass communication, Phoji SaaS seamlessly integrates across all platforms. ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

5 Elo 20241h 17min

Try These 2 Retention & Monetization Strategies (Stolen From 7-Figure Apps)

Try These 2 Retention & Monetization Strategies (Stolen From 7-Figure Apps)

This video unlocks the secrets used by successful 7-figure apps to keep users engaged and coming back for more. You'll discover: -The 3 Essential Rooms for App Success: Acquisition, Engagement, & Retention & Monetization -Network Effect Power: How to leverage user connections to skyrocket app value -LiveOps Strategies: Dynamically create exciting offers to keep users hooked Learn how to: -Turn a single-player app into a thriving community -Craft irresistible retention strategies -Implement proven LiveOps tactics for maximum impact Is your app ready for a 7-figure exit? Watch now and unlock its full potential! 🚀 Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ ********************************************* SPONSORS Are you aiming to make your messaging more unique? Elevate your communication with Phoji custom emojis. Designed from authentic content, our custom emojis convey genuine emotions and meanings. Whether it's for individual chats or mass communication, Phoji SaaS seamlessly integrates across all platforms. ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

30 Heinä 202411min

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