The App Growth Strategy Behind LightX’s 50M+ Installs

The App Growth Strategy Behind LightX’s 50M+ Installs

In this episode, we’re joined by Sharad Shankar, Founder of AndOr Communications Pvt Ltd, the team behind the viral AI photo editing app LightX, which has surpassed 50M installs on Android and 8M+ on iOS.

Originally launched as a paid app, LightX transitioned to a subscription model in 2019 and has since evolved into a powerful, AI-driven platform for image generation and editing.

An alumnus of the Indian Institute of Technology, Kanpur, Sharad’s career spans roles in mobile engineering and building high-impact, user-focused products. In this conversation, Sharad shares his full growth playbook — from ASO, paid ads, and SEO to Web2App conversion strategies and cracking the Google Play featured placement.

He also reveals how he led a team of 60+ to turn LightX into a breakout success. This episode is a must-watch for anyone building or scaling a mobile app in 2025 and beyond.

You will discover:

✅ How LightX went from a paid app to top-grossing AI subscription

✅ Mobile growth playbook: ASO, ads, SEO, Web2App & more

✅ The secret to getting featured on Google Play

✅ Building user-first products with a strong USP

✅ Managing & scaling a 60+ member team

Learn More:

Explore LightX:

Web Product: https://www.lightxeditor.com/

iOS App Store: https://apps.apple.com/us/app/lightx-photo-editor-retouch/id1400740705

Android App Store: https://play.google.com/store/apps/details?id=com.lightx&hl=en_IN

Connect with Sharad:

https://www.linkedin.com/in/sharad-shankar-796b773/

https://andor.in/

Work with us: https://www.appmasters.com

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

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YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
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Facebook: ⁠App Masters⁠

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Jaksot(972)

697: Growth in a Market Overshadowed by Competitors with Scott Dodson

697: Growth in a Market Overshadowed by Competitors with Scott Dodson

Today's guest is the Chief Growth Officer at Lingvist a language learning app. You will discover how he's been able to grow the user base by 30X in a very crowded space, how he drove that growth by focusing on retention and the impact that localization has made on the app. Scott Dodson is the CGO (Chief Growth Officer) at Lingvist.

6 Marras 201834min

696: How to Use Data to Drive More Conversions with Lior Barak

696: How to Use Data to Drive More Conversions with Lior Barak

Are you looking to use data to help you make better marketing decisions? Well, today's guest shares how to set up user flags to drive more conversions, why too many KPIs will drive you bonkers and how many users you need to make sense of the data. Lior Barak is the Marketing Automation Expert at Tale About Data.

1 Marras 201830min

695: Peak Brain Training Head of User Acquisition, Thiago Monteiro

695: Peak Brain Training Head of User Acquisition, Thiago Monteiro

We have the Head of User Acquisition at one of the top apps, Peak. You will discover how he's using retargeting campaigns to decrease CPI and increase subscribers, how he calculates lifetime value and how he automates his acquisition campaigns to save time and decrease costs. Thiago Monteiro is the Head of User Acquisition at Peak

29 Loka 201834min

694: Backlinks for Google Play App Store Optimization with Sarmad Sultan

694: Backlinks for Google Play App Store Optimization with Sarmad Sultan

Coming up is a coaching call where we do a deep dive on app store optimization. You will discover how Sarmad got 100 reviews for his app in a matter of days, how to squeeze out more keywords and how he used backlinks to increase his keyword rankings. Sarmad Sultan is the ASO Team Lead at Content Arcade

25 Loka 201822min

3 Things You Need When Pitching Apple for a Feature

3 Things You Need When Pitching Apple for a Feature

Coming up iam going to share with you 3 simple things you need to land with an Apple Feature Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/QtopSUuCu_o

24 Loka 20187min

693: Why Rewarded Engagement Drives Better Users with Daniel Todd

693: Why Rewarded Engagement Drives Better Users with Daniel Todd

Looking to drive low cost downloads that targets female sports fans? Well today's guest shares why rewarded engagement drives better users than incentivized traffic. Also, you will discover how he's using Facebook ads to drive downloads for his own apps and why automating this process has allowed him to scale with just 7 team members. Daniel Todd is currently the CEO/Founder of Influence Mobile. He is also a Disney TechStars mentor and adviser to several start-ups. In 1999, he co-founded the online media company Zango. While there, Zango ranked several times in the Inc 500 fastest growing companies ranking as high as #7. Businesses he created have generated over one billion dollars in revenue.

22 Loka 201835min

692: What to Do When Apple Search Ads Won’t Work with Ben Price

692: What to Do When Apple Search Ads Won’t Work with Ben Price

Coming up is a coaching call where you will discover what to do when Apple search ads won't work, copywriting tips to use on your pricing page and a full explanation of the Spanish-Mexico ASO tip that helps double keywords. Ben Price is the founder of SnapShot Postcard.

18 Loka 201820min

How to Create Courses & Books From Your Mobile App

How to Create Courses & Books From Your Mobile App

Coming up you're going to discover how to diversify your App Business and create an Empire from courses and ebooks. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/8ucI6J8NViw

16 Loka 201824min

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