The App Growth Strategy Behind LightX’s 50M+ Installs

The App Growth Strategy Behind LightX’s 50M+ Installs

In this episode, we’re joined by Sharad Shankar, Founder of AndOr Communications Pvt Ltd, the team behind the viral AI photo editing app LightX, which has surpassed 50M installs on Android and 8M+ on iOS.

Originally launched as a paid app, LightX transitioned to a subscription model in 2019 and has since evolved into a powerful, AI-driven platform for image generation and editing.

An alumnus of the Indian Institute of Technology, Kanpur, Sharad’s career spans roles in mobile engineering and building high-impact, user-focused products. In this conversation, Sharad shares his full growth playbook — from ASO, paid ads, and SEO to Web2App conversion strategies and cracking the Google Play featured placement.

He also reveals how he led a team of 60+ to turn LightX into a breakout success. This episode is a must-watch for anyone building or scaling a mobile app in 2025 and beyond.

You will discover:

✅ How LightX went from a paid app to top-grossing AI subscription

✅ Mobile growth playbook: ASO, ads, SEO, Web2App & more

✅ The secret to getting featured on Google Play

✅ Building user-first products with a strong USP

✅ Managing & scaling a 60+ member team

Learn More:

Explore LightX:

Web Product: https://www.lightxeditor.com/

iOS App Store: https://apps.apple.com/us/app/lightx-photo-editor-retouch/id1400740705

Android App Store: https://play.google.com/store/apps/details?id=com.lightx&hl=en_IN

Connect with Sharad:

https://www.linkedin.com/in/sharad-shankar-796b773/

https://andor.in/

Work with us: https://www.appmasters.com

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

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Visit https://web2wave.com/ to create your web2app funnel for free.

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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Jaksot(973)

iPad is the Blue Ocean of the App Business

iPad is the Blue Ocean of the App Business

Do you know that you may be ignoring a massive, untapped market for your app? Here's what you'll discover: -Essential iPad app optimization strategies to skyrocket conversions. -Monetization tactics specifically designed for the iPad user experience. -Real-world examples of successful iPad apps to inspire you. -Ready to unlock your iPad revenue potential? Watch now and start maximizing your app's potential. Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ ********************************************* SPONSORS Are you aiming to make your messaging more unique? Elevate your communication with Phoji custom emojis. Designed from authentic content, our custom emojis convey genuine emotions and meanings. Whether it's for individual chats or mass communication, Phoji SaaS seamlessly integrates across all platforms. ********************************************* We all have developer horror stories. From language barriers to bad code to developing on time. That's why I recommend using B7Dev.com. They are affordable, fast and more importantly trust worthy. Go to B7Dev.com. ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

2 Heinä 20247min

7-Figure App Exit: How It Happened & What He Did Next

7-Figure App Exit: How It Happened & What He Did Next

Today’s guest reveals his strategies for building, scaling, and exiting his app for 7-figures. Nordin has extensive experience leading teams at successful companies, developing and launching impactful products. You will discover: -Nordin's journey, passion for building apps, and the path that led him to success -The secrets behind achieving a 7-figure exit and navigating what comes next -Why did he decide to acquire another app after the exit -Building and growing successful apps from the ground up Learn More: www.flipdapps.com https://www.linkedin.com/in/nordinahnifi/ You can also watch the video: https://youtube.com/live/MkWVHN3N8xw Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ ********************************************* SPONSORS Are you aiming to make your messaging more unique? Elevate your communication with Phoji custom emojis. Designed from authentic content, our custom emojis convey genuine emotions and meanings. Whether it's for individual chats or mass communication, Phoji SaaS seamlessly integrates across all platforms. ********************************************* We all have developer horror stories. From language barriers to bad code to developing on time. That's why I recommend using B7Dev.com. They are affordable, fast and more importantly trust worthy. Go to B7Dev.com. ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

1 Heinä 20241h 7min

Ask Me Anything: The Technical Version (and Marketing too!)

Ask Me Anything: The Technical Version (and Marketing too!)

Struggling with technical hurdles in your app development journey? We've got you covered! Join us for a live Q&A session with Chaim Sajnovsky, a seasoned software development expert with over a decade of experience guiding startups from concept to launch. Chaim is the owner of B7 Dev, a company specializing in designing and building high-performance apps, websites, e-commerce systems, and automation tools. He has a deep understanding of building scalable apps on a budget, effective project management, and navigating the world of outsourced development. You will discover: - The biggest mistake that first-time app founders make - The tech stack to validate your minimum viable product (MVP) - How to build successful apps even with limited resources - Pros and cons of outsourcing development - The art of effective software project management - Let's talk tech, have some fun, and turn your app idea into a reality! Links: https://www.linkedin.com/in/chaim-sajnovsky-5003494/ http://www.b7dev.com/ App Audits: https://cryptowulf.app https://play.google.com/store/apps/details?id=com.sesa.cryptowulf https://www.qrcardapp.com https://apps.apple.com/us/app/qrcard-digital-business-card/id1499682048 You can also watch the video: https://youtube.com/live/OLuK7dFktjU Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ ********************************************* SPONSORS Are you aiming to make your messaging more unique? Elevate your communication with Phoji custom emojis. Designed from authentic content, our custom emojis convey genuine emotions and meanings. Whether it's for individual chats or mass communication, Phoji SaaS seamlessly integrates across all platforms. ********************************************* We all have developer horror stories. From language barriers to bad code to developing on time. That's why I recommend using B7Dev.com. They are affordable, fast and more importantly trust worthy. Go to B7Dev.com. ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

24 Kesä 20241h 16min

Ads on onboarding? That's what this $360K app is doing!

Ads on onboarding? That's what this $360K app is doing!

Is this onboarding brilliant or crazy?! Today's app breakdown features Camera+ which makes over $360K annually. I break down their entire onboarding process to highlight what could be a brilliant way to use ads and monetize your early users. Update: according to my team and me sharing this on social media, I've learned that yes showing banner ads during the onboarding flow does indeed work! However, test for yourself. Leave a comment below if you have any questions you want us to highlight in a future video. You can also watch the video: https://youtu.be/ImsdPwYpsB4 Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ *************** SPONSORS Are you aiming to make your messaging more unique? Elevate your communication with Phoji custom emojis. Designed from authentic content, our custom emojis convey genuine emotions and meanings. Whether it's for individual chats or mass communication, Phoji SaaS seamlessly integrates across all platforms. *************** We all have developer horror stories. From language barriers to bad code to developing on time. That's why I recommend using B7Dev.com. They are affordable, fast and more importantly trust worthy. Go to B7Dev.com. *************** Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ ***************

18 Kesä 20246min

Ask Me Anything

Ask Me Anything

From analytics tools to monetization to ads placements, Steve answers all your questions about helping you scale your app business. Topics covered: - Key Performance Indicators (KPIs) and analytics - Localization strategies for regional app growth - Building user communities and targeted audience engagement and much more Let’s talk business and have some fun at the same time! App Audits: https://apps.apple.com/us/app/pilot-rush-endless-game/id1673210543 https://play.google.com/store/apps/details?id=weightgainapp.weightgainappforwomen.womengainweight You can also watch the video: https://youtube.com/live/ZWvarCfu0D4 Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ *************** SPONSORS Are you aiming to make your messaging more unique? Elevate your communication with Phoji custom emojis. Designed from authentic content, our custom emojis convey genuine emotions and meanings. Whether it's for individual chats or mass communication, Phoji SaaS seamlessly integrates across all platforms. We all have developer horror stories. From language barriers to bad code to developing on time. That's why I recommend using B7Dev.com. They are affordable, fast and more importantly trust worthy. Go to B7Dev.com. *************** Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ ***************

17 Kesä 20241h 28min

Web2App - The Unconventional Way to Acquire App Users 💡

Web2App - The Unconventional Way to Acquire App Users 💡

Ever feel like your usual paid acquisition strategy needs an overhaul? You're not alone. But what if there was a secret weapon to skyrocket your user base with minimal hassle? Enter Web2App, the unconventional growth strategy that's making waves. This video dives deep into the world of Web2App, showing you how to: Turn website visitors into engaged app users. Reduce your dependence on the app store/play store. Craft a seamless user journey. You can also watch the video: https://youtu.be/AD6zP_vW4ao Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ *************** SPONSORS Are you aiming to make your messaging more unique? Elevate your communication with Phoji custom emojis. Designed from authentic content, our custom emojis convey genuine emotions and meanings. Whether it's for individual chats or mass communication, Phoji SaaS seamlessly integrates across all platforms. *************** Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ ***************

11 Kesä 20246min

Ask Me Anything With Steve P. Young

Ask Me Anything With Steve P. Young

From ASO to monetization to paid ads, Steve will answer all your questions about helping you scale your app business. Topics covered: Best app marketing strategies for bootstrapped app entrepreneurs What A/B testing platforms to use Monetization strategies for AI apps Let’s talk business and have some fun at the same time. App Audits: https://giftadvisor-app.com/ https://apps.apple.com/us/app/judgeus-decision-helper/id6450930454 You can also watch the video: https://youtube.com/live/4YYrbUxFQqg Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ *************** SPONSORS Are you aiming to make your messaging more unique? Elevate your communication with Phoji custom emojis. Designed from authentic content, our custom emojis convey genuine emotions and meanings. Whether it's for individual chats or mass communication, Phoji SaaS seamlessly integrates across all platforms. *************** Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ ***************

10 Kesä 20241h 27min

The Blueprint to Bootstrapping a Multi-Million Dollar App

The Blueprint to Bootstrapping a Multi-Million Dollar App

Turn your app idea into a million-dollar reality! This in-depth guide unveils the step-by-step blueprint for bootstrapping your app's success. Discover effective strategies from app expert Simon Berube and transform your app idea into a thriving reality! 🚀 You can also watch the video: https://youtu.be/5NBziO-NeS0 Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ *************** SPONSORS Are you aiming to make your messaging more unique? Elevate your communication with Phoji custom emojis. Designed from authentic content, our custom emojis convey genuine emotions and meanings. Whether it's for individual chats or mass communication, Phoji SaaS seamlessly integrates across all platforms. *************** Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ ***************

4 Kesä 202410min

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