The App Growth Strategy Behind LightX’s 50M+ Installs

The App Growth Strategy Behind LightX’s 50M+ Installs

In this episode, we’re joined by Sharad Shankar, Founder of AndOr Communications Pvt Ltd, the team behind the viral AI photo editing app LightX, which has surpassed 50M installs on Android and 8M+ on iOS.

Originally launched as a paid app, LightX transitioned to a subscription model in 2019 and has since evolved into a powerful, AI-driven platform for image generation and editing.

An alumnus of the Indian Institute of Technology, Kanpur, Sharad’s career spans roles in mobile engineering and building high-impact, user-focused products. In this conversation, Sharad shares his full growth playbook — from ASO, paid ads, and SEO to Web2App conversion strategies and cracking the Google Play featured placement.

He also reveals how he led a team of 60+ to turn LightX into a breakout success. This episode is a must-watch for anyone building or scaling a mobile app in 2025 and beyond.

You will discover:

✅ How LightX went from a paid app to top-grossing AI subscription

✅ Mobile growth playbook: ASO, ads, SEO, Web2App & more

✅ The secret to getting featured on Google Play

✅ Building user-first products with a strong USP

✅ Managing & scaling a 60+ member team

Learn More:

Explore LightX:

Web Product: https://www.lightxeditor.com/

iOS App Store: https://apps.apple.com/us/app/lightx-photo-editor-retouch/id1400740705

Android App Store: https://play.google.com/store/apps/details?id=com.lightx&hl=en_IN

Connect with Sharad:

https://www.linkedin.com/in/sharad-shankar-796b773/

https://andor.in/

Work with us: https://www.appmasters.com

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

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YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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Jaksot(973)

Little Known App Growth Strategies for Indie Developers

Little Known App Growth Strategies for Indie Developers

Tired of the Same Old App Growth Hacks? This video uncovers SECRET strategies indie developers are using to EXPLODE their app downloads (without breaking the bank!) Here's what you'll get: - Sneaky Push Notification Trick (it's a psychological tactic that boosts engagement like crazy!) - Win-Back Automation Magic that uses SECRET OFFERS to bring back lost users - Multi-Channel Domination - Reach users EVERYWHERE, even if they disable notifications (emails, SMS, and more!) Plus, tons of BONUS tips revealed in this video Stop struggling to get noticed! These little known strategies will help your app take flight! Watch full video here: https://www.youtube.com/live/If7VBqsw7Q0?feature=shared You can also watch the video: https://youtu.be/V81b5OQ1Eys Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠ *************** Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ ***************

30 Huhti 202414min

Ask Me Anything With Steve P. Young

Ask Me Anything With Steve P. Young

From ASO to monetization to paid ads, Steve will answer all your questions related to helping you scale your app business. Feel free to ask any personal questions as well. Let’s talk business and have some fun at the same time. App Audits: https://play.google.com/store/apps/details?id=com.helpcity&hl=de&gl=US https://apps.apple.com/app/id1584479383 You can also watch the video: https://youtube.com/live/AboMBYjbaWs Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠ *************** Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ ***************

29 Huhti 20241h 27min

How to Validate 6-Figure App Ideas

How to Validate 6-Figure App Ideas

In this video, we delve into how a serial app entrepreneur @bechir.arfaoui strategizes and prepares his app for a six-figure exit within 12 months! Topics Covered: Researching app ideas: Learn effective methods for generating and refining app concepts to increase their market viability. Testing your app idea: Explore strategies and tools for validating app ideas, ensuring they meet user needs and preferences. Portals to buy and sell apps: Discover platforms and resources for navigating the buying and selling process of mobile applications. Keyword Research Strategy: Understand the importance of keyword research in app optimization and how to implement effective strategies. How to understand what users want: Gain insights into user behavior analysis and techniques for gathering feedback to improve app performance. How to design your app: Learn about app design principles, user interface considerations, and best practices for creating engaging and user-friendly experiences. You can also watch the video: https://youtu.be/TjVXZVxSV4M Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠ *************** Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ ***************

23 Huhti 202412min

The Dark Secret Behind a 7-Figure EXIT!

The Dark Secret Behind a 7-Figure EXIT!

Unlock the secrets to scaling your app to a 7-figure exit in our upcoming live session with Alon Waller, CEO at Bluethrone! Join us as we delve into proven strategies, expert advice, and real-world case studies that pave the way to app success. Don't just dream big – make it a reality. Join us live to make sure your questions are answered and let's turn your app into a lucrative venture! Learn more: https://bluethrone.io/ https://www.linkedin.com/in/alon-waller-902146140/ App Audits: https://apps.apple.com/gb/app/shift-lift-learn/id1406183218 https://apps.apple.com/es/app/anki-flashcards-study-decks/id6443485322?l=en-GB You can also watch the video: https://youtube.com/live/0QFbIJmh7VU Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠ *************** Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ ***************

22 Huhti 20241h 16min

Surprisingly This Running Tracker App Makes $80K a Month

Surprisingly This Running Tracker App Makes $80K a Month

In this video, we'll show you a running tracker app that generates over $1 million per year despite not having a conventional onboarding process or a paywall. This is a testament to the app's success due to its widespread popularity and high download rates, proving that large download numbers can drive significant revenue. The app, launched in 2026, has quickly grown in popularity, receiving 200,000 downloads each month and generating an impressive monthly income of $80,000. Watch the video to discover: Which permissions to request: Learn how the app effectively balances user privacy and data collection, ensuring that necessary permissions are requested at the right stages of the user experience—both before and after the paywall is introduced. A sneak peek into their paywall strategy: Gain insight into how the app implements its paywall, including the timing of its introduction, how it is communicated to users, and the strategies employed to encourage users to convert to paid plans while maintaining a positive user experience. You can also watch the video: https://youtu.be/QtQtYHED6IU Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠ *************** Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ ***************

16 Huhti 20249min

BetterSleep Founder on Bootstrapping An App to Over 60M Downloads

BetterSleep Founder on Bootstrapping An App to Over 60M Downloads

Today’s guest is Simon Alex Bérubé, Founder of BetterSleep (previously Relax Melodies). He shares how he bootstrapped the app to over 60 million downloads and led the company to a successful sale to Teladoc Health (NYSE:TDOC) in 2021. You will discover: - The process of bootstrapping to selling the app: struggles, successes, and lessons learned. - The mindset shift needed to generate growth after an acquisition - The early growth strategies that led to over 60M downloads Learn more: https://www.simonalexberube.com/ https://www.linkedin.com/in/saberube App Audits: https://apps.apple.com/us/app/we2-sexy-couple-games/id1613132394 https://apps.apple.com/ge/app/happus-couples-relationship/id1669465737 You can also watch the video: https://youtube.com/live/3NRbBKPI8-o Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠ *************** Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ ***************

15 Huhti 20241h 13min

Use This UA Framework for App Installs

Use This UA Framework for App Installs

Dive into the intricacies of campaign optimization as we explore strategies to attract the most valuable users. Discover how prioritizing high-value users impacts your cost per install (CPI) and unlocks the potential for top-tier paying users. The Setup Phase: Mobilizing Machine Learning with Mobile App Campaigns Learn the cost-effective approach of kickstarting machine learning with mobile app campaigns. Understand the significance of importing events from your mobile measurement partner (MMP) or Firebase into platforms like Google Ads to pinpoint user-triggered events and strategically detect drop-offs. Evolution to App Event Optimization Campaigns Explore the transition to advanced app event optimization campaigns, focusing on specific high-engagement events. Delve into the analysis of campaign performance against profitability goals and the importance of streamlining event selection for clarity and effectiveness. Simplicity is Key: Streamlining Event Selection Uncover the power of simplicity in event selection, with a spotlight on essential events like purchases. Avoid the pitfalls of unnecessary complexity to maintain campaign clarity and enhance profitability. Instagram Ads Effectiveness: Target Audience Insights Get insights into the effectiveness of Instagram ads by considering the age demographics of your target audience. Understand why Facebook might outperform Instagram for an older audience and how static banners influence algorithmic targeting. In Conclusion: Navigating Complexity for Optimal Performance Wrap up the discussion with a holistic view of navigating campaign optimization. From mobile app campaigns to sophisticated event-based strategies, learn how to refine your campaigns and achieve optimal performance. You can also watch the video: https://youtu.be/9G_lK37G6Ys Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠ *************** Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ ***************

9 Huhti 20249min

Decoding Google Play ASO & UAC: Insider Secrets Revealed!

Decoding Google Play ASO & UAC: Insider Secrets Revealed!

Dive into the world of Google Play apps with Rafath Hajira, Yash Gupta, and Dheeraj Sharma, App Growth Leaders from App Masters. In this exclusive session, these seasoned experts will unveil the hidden strategies and insider tips for mastering App Store Optimization (ASO) and Universal App Campaigns (UAC) on Google Play. You will discover: Google Play ASO in-depth Google UAC More secrets to be revealed! You can also watch the video: https://youtube.com/live/3NRbBKPI8-o Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠ *************** Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ ***************

8 Huhti 20241h 36min

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