The App Growth Strategy Behind LightX’s 50M+ Installs

The App Growth Strategy Behind LightX’s 50M+ Installs

In this episode, we’re joined by Sharad Shankar, Founder of AndOr Communications Pvt Ltd, the team behind the viral AI photo editing app LightX, which has surpassed 50M installs on Android and 8M+ on iOS.

Originally launched as a paid app, LightX transitioned to a subscription model in 2019 and has since evolved into a powerful, AI-driven platform for image generation and editing.

An alumnus of the Indian Institute of Technology, Kanpur, Sharad’s career spans roles in mobile engineering and building high-impact, user-focused products. In this conversation, Sharad shares his full growth playbook — from ASO, paid ads, and SEO to Web2App conversion strategies and cracking the Google Play featured placement.

He also reveals how he led a team of 60+ to turn LightX into a breakout success. This episode is a must-watch for anyone building or scaling a mobile app in 2025 and beyond.

You will discover:

✅ How LightX went from a paid app to top-grossing AI subscription

✅ Mobile growth playbook: ASO, ads, SEO, Web2App & more

✅ The secret to getting featured on Google Play

✅ Building user-first products with a strong USP

✅ Managing & scaling a 60+ member team

Learn More:

Explore LightX:

Web Product: https://www.lightxeditor.com/

iOS App Store: https://apps.apple.com/us/app/lightx-photo-editor-retouch/id1400740705

Android App Store: https://play.google.com/store/apps/details?id=com.lightx&hl=en_IN

Connect with Sharad:

https://www.linkedin.com/in/sharad-shankar-796b773/

https://andor.in/

Work with us: https://www.appmasters.com

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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KPI for Mobile Apps LIVE with Steve P. Young & Chuka Ikokwu

KPI for Mobile Apps LIVE with Steve P. Young & Chuka Ikokwu

Join us live every Friday at 9am PST on YouTube! Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue. Get your app audited. *************** Wish you had a data scientist on your team? Well, this is the next best thing! We will be breaking down the KPIs that you should be focused on while building and growing your mobile app. This week our special guest is Chuka Ikokwu, Founder at DIVERCITY. Topics covered: The analytics you should look at when running UA How to increase your app's retention Do "starter packs" work in increasing retention? What is the most important metric for education apps? Is Firebase analytics good for mobile apps? Advice on how you can start your own startup Do lower in-app purchases make users purchase more? Does running ads in cheaper countries affect the rankings in the US? *************** Check out our app marketing agency. Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

2 Heinä 202058min

790: How Apple Search Ads Boost App Visibility and Growth with Thomas Kriebernegg

790: How Apple Search Ads Boost App Visibility and Growth with Thomas Kriebernegg

Today's guest is my friend and the CEO and Co-Founder at App Radar. You will discover how to use Apple Search Ads for new apps, how to leverage ASA and ASO to outrank your competition, and what are the average benchmarks for Apple Search Ads metrics. This interview was from our latest App Masters Virtual Summit. To view all the interviews, check out AppMastersSummit.com Thomas Kriebernegg is the CEO & Co-Founder at App Radar. *************** Check out our app marketing agency. Never miss an app marketing growth hack! Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

30 Kesä 202033min

How to Pick The App Idea That You Should Pursue

How to Pick The App Idea That You Should Pursue

You got all these apps ideas, but how do you know which ideas you should focus on? How do you build them out quickly so you don't break the bank and really focus on the features that are going to help you reach the next milestone. This interview is a snippet from our latest App Masters Virtual Summit. Get access to the full interview: http://www.appmasterssummit.com/ Grow Your Downloads With Our Exact Strategies: http://www.appmastersacademy.com/ *************** Check out our app marketing agency. Never miss an app marketing growth hack! Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

29 Kesä 20208min

789: How to Increase Mobile Game Revenue Using Rewarded Surveys with Tom Hammond

789: How to Increase Mobile Game Revenue Using Rewarded Surveys with Tom Hammond

Want an easy, simple way that you can use to increase your mobile game revenue? Well today's guest shares why adding rewarded surveys can double your revenue even with as little as 20 daily active users. Also, you will discover why rewarded surveys increase app engagement, what types of content is best for rewarded surveys and what are the components of a very successful monetization scheme. This interview was from our latest App Masters Virtual Summit. To view all the interviews, check out AppMastersSummit.com Tom Hammond is the Co-founder and CEO at TheoremReach. *************** Check out our app marketing agency. Never miss an app marketing growth hack! Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

23 Kesä 202034min

How to Start a Digital Marketing Agency From Scratch

How to Start a Digital Marketing Agency From Scratch

Discover the simple 4-step process on how you can start your own marketing or consulting agency. This is the same process I used to build a multi-six figure business and become an expert in the app business. Grow Your Downloads With Our Exact Strategies: http://www.appmastersacademy.com/ *************** Check out our app marketing agency. Never miss an app marketing growth hack! Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

22 Kesä 202010min

Do This Before You Advertise Your Mobile App

Do This Before You Advertise Your Mobile App

In this video, you are going to discover a few tools that you can use to make sure you do NOT waste money on your mobile advertising. Check out SocialPeta: https://www.appmasters.com/socialpeta Let’s face it, the ad networks are the ones that are winning when it comes to mobile ads. Whether we are A/B testing ad creatives or running a test budget, these ad networks are the ones making all the money. With the tools that I’m about to share you’re going to be able to... Discover ad creatives that are working for the top advertisers Figure out what kind of budget you need to crush your next milestone Save a fortune on your own tests Grow Your Downloads With Our Exact Strategies: http://www.appmastersacademy.com/ *************** Check out our app marketing agency. Never miss an app marketing growth hack! Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

17 Kesä 202011min

788: Advance ASO Strategies for Google Play with Sarmad Sultan

788: Advance ASO Strategies for Google Play with Sarmad Sultan

Well today's guest shares advance ASO strategies to take your Android app to the next level. You will discover how to use backlinks to increase your keyword rankings, how to localize your app for increased exposure, and the exact email templates he uses to get the most desired backlinks. Sarmad Sultan is an ASO consultant. *************** Check out our app marketing agency. Never miss an app marketing growth hack! Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

16 Kesä 202033min

How to Generate Leads & Sales with Video Marketing With No Audience

How to Generate Leads & Sales with Video Marketing With No Audience

YouTube is the #1 sales generator for my business. See how you can use video marketing to generate sales and leads even when you do NOT have an audience. Save $100 off Video Husky: https://appmasters.com/videohusky Download Screenflow: https://appmasters.com/Screenflow Grow Your Downloads With Our Exact Strategies: http://www.appmastersacademy.com/ *************** Check out our app marketing agency. Never miss an app marketing growth hack! Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

15 Kesä 20207min

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