Selena's Billion-Dollar Beauty: Rare Fragrance Launch, Love Island Surprise, and Disney Nostalgia

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Selena Gomez just had a headline-making week worth a billionaire beauty mogul. On Thursday night in Los Angeles she arrived at the launch party for Rare Beauty's first-ever fragrance Rare Eau de Parfum, electrifying the room in an ivory halter fringe dress by Cult Gaia styled by Erin Walsh. The event was a major milestone for her beauty empire and social media immediately took notice not just of her shimmering look but also the scent's thoughtful inclusive packaging—a tap-to-spray bottle designed with accessibility in mind, underscoring Selena's advocacy for mental health and inclusiveness in beauty, reports Harper's Bazaar. At the party she was positively starstruck meeting cast members from Love Island USA, her genuine surprise trending across fan accounts and ENews on Instagram.

Rare Eau de Parfum, developed with master perfumer Jérôme Epinette, has been trending for its sophisticated gourmand notes and is Rare Beauty's biggest new bet as the brand barrels toward an IPO or sale, with business press reporting the brand is now valued around two billion dollars. Selena's 51 percent stake means she is crossing the $1.3 billion net worth threshold and becoming the richest Disney alumni of her generation as per The Tradable and Bloomberg. Music and acting remain profitable for her, but 81 percent of her wealth now comes from Rare Beauty. Soft Pinch Liquid Blush, an internet favorite, accounted for seventy million dollars alone in 2023 according to AOL, with one percent of all Rare revenues going to the Rare Impact Fund for mental health grants—a cause she openly connects with her own struggles and recovery.

Away from the business hustle Selena recently delighted fans on Instagram with a carousel of summer snapshots including candid moments with fiancé Benny Blanco and even a nostalgic binge of Wizards of Waverly Place alongside original co-star Jennifer Stone, as reported by Elle. The reboot, Wizards Beyond Waverly Place, just wrapped its second season with Selena producing and making on-screen appearances—fueling both nostalgia and a fresh chapter for the franchise. Meanwhile her other hit series Only Murders in the Building is confirmed to return September 9 on Hulu, keeping her front and center in the streaming wars.

Despite the headlines swirling about a potential wedding, Selena and Benny Blanco have admitted to minimal actual planning due to both being fully booked with creative projects, according to a recent interview cited in Elle. On social, her name trends for positive vibes, style wins, and throwback Disney interviews. No new music or album release has been confirmed, though she remains an A-list subject in net worth showdowns with contemporaries like Hailey Bieber, with both women continuing to redefine the business of celebrity beauty according to IMDb and KoiMoi.

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