200: Mist-flation for the caramel-curious

Burnt rubber, absinthe, red pepper, fennel — not the most typical notes you'd find in a perfume, but 27 87 has a clever way of incorporating unexpected things into their very sophisticated, very balan...

15 Huhti 20251h 2min

We're hosting a Scent Swap at Talea in Williamsburg on May 7th from 6-9 pm. It's free with RSVP. Bring at least one fragrance to swap and enjoy bevs & snacks from our host. If your idea of home frag...

8 Huhti 20251h 13min

The fragrance industry is trotting out AI more and more in new creations and creative development, but when it comes to digitizing smells, OSMO is a Google-born initiative that uses machine learning, ...

1 Huhti 20251h 11min

This is what happens when we're left to our own devices in front of two hot mics, a bevy of new scents, and no guest 🙃 [What we smell like today: Bond No. 9 Greenpoint, Phlur Rose Whip] 🌐 Find mor...

18 Maalis 202544min

Did you know that beneath our noses this whole time, our beloved Bath & Body Works have been releasing their own body mist line of dupery? The collection is a flexible series of scents that go in and ...

11 Maalis 202553min

You know their minimalist packaging and their cozy, comforting scents — perhaps most famous being No. 4 Bois de Balincourt, one of the defining sandalwoods of the decade. We have  Marie Du Petit Thoua...

4 Maalis 20251h 7min

For those tired of swiping on apps, four artists in London have brought you another sensory option for finding a date: smelling your way to a match. The Scent of Connection is an artist collective fou...

25 Helmi 20251h 8min

We all know perfume collecting is an expensive hobby. Yet blind buys are on the rise, according to this BoF article (but also to anyone who's keyed into PerfumeTok or fragrance enthusiasts in general)...

18 Helmi 202555min