Take Command: A Leadership Podcast12 Elo 2025

Generation AI: Why People Skills Are the Ultimate Competitive Advantage

Matt Britton has been on the front lines of cultural and technological change for over two decades. He’s the founder and CEO of Suzy, a leading consumer intelligence platform that helps top companies make real-time decisions driven by human insights. Matt is also the author of Generation AI and a sought-after speaker known for his bold ideas and data-backed foresight.

With a deep understanding of Gen Z and millennial consumers, Matt has helped Fortune 500 companies—from Pepsi to Microsoft—navigate everything from social media shifts to brand reinvention. His mission? To help businesses close the gap between what consumers want and what companies deliver.

What You Will Learn:

Why Gen Z values community and co-creation over traditional advertising
How companies can build trust by being transparent, responsive, and real
Why staying static is the biggest risk a brand can take
The key difference between data and insight—and why that matters
How to foster a culture of innovation inside large organizations

Join us for this future-focused conversation with one of the leading voices in consumer trends and innovation. Matt Britton doesn’t sugarcoat the challenges, but he also doesn’t believe in standing still. If you want to understand where your audience is headed—and how to meet them there—this episode is a must-listen.

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