578: (Solo) The Wake-Up Call That Changed How I Work

In a saturated and notoriously competitive industry, Cameron Falloon used his fitness training experience with celebrities and pro sports teams to start Body Fit Training. BFT's program uses the same fitness strategies Cameron used to train Princess Diana and athletes. Instead of “get fit quick” schemes, BFT uses science, technology, and community to drive positive outcomes at all fitness levels.    Within 5 years, BFT became one of Australia's largest franchises. It was recently acquired for $44M by Xponential Fitness, which is bringing Cameron's fitness philosophies worldwide.     Listen to Nathan and Cameron discuss:  His decision to leave professional sports and start his own business The difference between sports training and the commercial fitness industry  Why it took 2 years to build a proven model for BFT 3 areas of focus that differentiate BFT against the competition  How his former AFL players accidentally became the first BFT franchise owners Selling to publicly-traded Xponential Fitness in 4 weeks Advice on productizing your skills  And more franchise and fitness business advice…     Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.   Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.    For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

6 Huhti 202254min

Tyler Handley and his brother started Inkbox to discover if they could make temporary tattoos better. After a research trip to Panama, a successful Kickstarter campaign, lots of chemistry, and 7 years of brand-building, Inkbox has become standard for semi-permanent tattoos generating $30M in revenue per year. Recently, Bic acquired the brand for $65M, which will help bring Inkbox to an international market and beyond.    Listen to Tyler and Nathan discuss:  How Inkbox started from $10K that a friend inherited Visiting Panamanian tribes who use fruit die in ceremonial body art Why they hired a chemist to extract a molecule The dynamic of working with his brother Braden How they raised $1.2M through a Kickstarter campaign Adding the tattoo customization and working with 650 different artists to create designs  Collaborations with BTS, Post Malone, and poet Rupi Kaur And much more direct-to-consumer startup advice…     Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.   Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.    For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

30 Maalis 202249min

Bobby Hundreds started his entrepreneurial journey by creating a purpose and community through The Hundreds streetwear brand. Now, Bobby is taking his brand culture mindset to the world of NFTs with the project Adam Bomb Squad.    From writing his book This is Not a T-Shirt to building one of the most successful streetwear brands, Bobby continues to have an education-first mindset to his projects. Through Adam Bomb Squad, Bobby invites his community into NFTs with patience, trust, and understanding. So if you're new to (or scared) of crypto and the metaverse, don't worry. Bobby was in your shoes 2 years ago and is ready to bring you along the journey to understanding how NFTs can help elevate your brand.    Listen to Nathan and Bobby discuss:  The validation of seeing his first-ever hoodie worn at the mall Why the best brands act like the best of friends How one confusing Tweet led to an onboarding journey to NFT Why NFTs are the "Trojan Horse" of crypto adoption  Why Adam Bomb Squad launched with a 25,000 collection of NFTs instead of 10,000. Spending 4 months educating The Hundreds community about NFTs before launching their project The unforeseen challenges due to the fast-changing trends and pace of NFT culture  While you'll never have time to build if you don't stop and observe And much more brand and NFT advice...     Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.   Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.    For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

23 Maalis 202252min

After her family's failed business left her in $700K in debt, Mary Ruth Ghiyam used client feedback from her private nutrition practice to develop a liquid morning multivitamin.    8 years and 130 products later, MaryRuth Organics has earned $100M in revenue and employs over 100 people. So, how'd she do it? By creating delicious products, providing excellent customer service, and time blocking.    Listen to Mary Ruth and Nathan discuss:  How MaryRuth Organics has remained profitable since day 1 The relationship decision that made her business possible  Why she's time blocked over 130,000 hours the past 8 years Why she didn't hire additional employees the first 4 years  Creating a negative cash flow conversion cycle  How MaryRuth Organics gained over 100,000 5-star reviews  How to retain employees by rewarding loyalty  And more time blocking advice for founders...     Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.   Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.    For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

16 Maalis 202248min

Marc Lore has been a successful entrepreneur since he sold baseball cards as a kid. Now he’s tackling society’s biggest challenges using the skill sets and vision forged in his business career.    Previously, Marc founded and sold innovative ecommerce platforms diapers.com and jet.com to Amazon and Walmart, respectively. Last year he launched Wonder, a startup creating an entirely new way to experience restaurant-quality food.    Listen to Nate and Marc discuss: Building diapers.com and selling to Amazon Starting and selling jet.com for $3.3 billion in 2 years Why Walmart gave his team the keys to scaling their ecommerce business Buying the Minnesota Timberwolves with Alex Rodriguez Creating the next generation of restaurants with the Wonder Group How Gwyneth Paltrow joined the Wonder board of directors  Why Marc is building a city from scratch called Telosa And much more business wisdom…     Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.   Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.    For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

9 Maalis 202248min

Ready to learn how email and SMS can grow your business?    Dylan Kelley started his career cold calling and building landing pages for direct-to-consumer brands. Then, in 2016, he saw the changes in the digital advertising industry and jumped on the opportunity to start his digital agency Wavebreak, which specializes in SMS and email marketing.    Wavebreak is now one of the leading agencies in the space, helping ecommerce brands like Casely, CaliWhite, PodSockets, and Ballsy grow their email and SMS programs.    Listen to Nathan and Dylan discuss:    How starting a podcast built momentum and credibility for Wavebreak Why automation is making digital agencies irrelevant  How you can double performance by having SMS and email work together How Wavebreak helped Ballsy increase their open rates by 30-40% Why segmentation doesn’t have to be super granular to be effective Why referrals are still the best mechanism for agency growth And much more SMS and email advice...     Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.   Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.    For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

2 Maalis 202239min

After 125 failed pitch meetings in 6 months, Jason Wilk was almost out of funding and running on fumes. Then one investor wrote him a $10 million check because he believed Jason's team.    Jason Wilk is the cofounder of Dave, the largest financial wellness platform in the U.S. with over 10M users. After a lifelong career of building businesses, Jason is at the forefront of a company disrupting the traditional banking system.    Listen to Nathan and Jason chat about:  The business Jason started at age 20  Joining the YCombinator accelerator program  How Jason built confidence to take on the banking system  Why Mark Cuban became an initial shareholder in Dave  Dave's 1-for-1 tip model with Feeding America The importance of hiring people that can recruit talent  How Dave became a public company in less than 5 years Why you shouldn't chase ideas but pursue a passion And much more startup advice...     Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.   Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.    For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

23 Helmi 202241min

After working years as an entrepreneur and consultant, Erik Huberman realized that the entire marketing ecosystem was broken. So he started his agency called Hawke Media with a few of his most trusted marketing colleagues. They focused on providing no barriers for new clients with a month-to-month commitment.     8 years later, Hawke Media manages over 600 brands, has 270 full-time employees, and is one of the fastest-growing agencies in America.    Listen to Nathan and Erik discuss:  How he helped Ellie.com generate half a million in sales in one month Hawke Media’s no-barrier strategy and how they win over clients monthly Why marketers need to do great work and be great salespeople Launching The Hawke Method book featuring their proven strategies  Why audio is the next great engagement tool Why SMS is 10x more effective than an email campaign  Starting Hawke Z with TikTok stars Josh Richards and Griffin Johnson Why AI won’t replace creative people any time soon And much more marketing advice…     Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.   Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.    For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

16 Helmi 202247min