How Latina Sports Fans Are Driving a $26.3B Market - Jennifer Yepez-Blundell, Co-Founder DRAFTED

How Latina Sports Fans Are Driving a $26.3B Market - Jennifer Yepez-Blundell, Co-Founder DRAFTED

With Latina fans driving a staggering $26.3 billion in annual sports-related spending, Jennifer Blandel, co-founder and COO of Drafted, joins us to talk about the huge opportunity this consumer segment represents for brands. We break down: - how these passionate supporters are not only reshaping the fan landscape but are also key players in the sports economy - the common misconceptions and cultural gaps in sports marketing - how Latina fans' preferences differ from traditional expectations We also discuss the evolving dynamics of Latina representation in sports, both on and off the field. As more Latinas graduate from college and climb the economic ladder, new doors are opening for brands and sports leagues to engage with this powerful demographic. Our conversation also touches on personal transformations—both my own and Jennifer’s—from corporate life to forging paths in entrepreneurship, highlighting the importance of role models and mentors in fostering Latina leadership across industries. + TIMESTAMPS: 00:00 - Tapping Into Latina Sports Fandom 08:48 - Evolution of Latina Sports Fandom 15:11 - Empowering Latina Leadership in Sports 28:16 - Embracing Authenticity and Vulnerability inMarketing 32:41 - Women Power in Sports Follow me on LinkedIn: https://www.linkedin.com/in/oana-leonte/ Sign up to elevate your marketing with Unmtchd. : www.theunmtchd.com

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(56)

Why we're addicted to dopamine - Liz Beecroft-Ridgway, Psychotherapist & Founder of MENTL.SESH

Why we're addicted to dopamine - Liz Beecroft-Ridgway, Psychotherapist & Founder of MENTL.SESH

Are we addicted to dopamine? In this episode of Unmatched, Oana sits down with Liz Beecroft-Ridgway, a psychotherapist, certified clinical sports social worker, and founder of Mental Sesh, to explore ...

23 Tammi 202545min

How to Build Superfans That Scale Your Brand in 2025 - Donovan Ratnasingam, Co-Founder Content.T

How to Build Superfans That Scale Your Brand in 2025 - Donovan Ratnasingam, Co-Founder Content.T

In this episode of The Unmtchd. Podcast, Oana speaks with Donovan Ratnasingam, Co-founder of CONTEN.T, about redefining consumer loyalty and the impact of superfans. Donavan shares his insights on bui...

16 Tammi 202540min

Why Physical Spaces Still Matter - Kevin Ervin Kelley

Why Physical Spaces Still Matter - Kevin Ervin Kelley

In a world obsessed with going digital, have we forgotten the value of physical spaces? Kevin Ervin Kelley is a renowned architect and author of "Irreplaceable: How to Create Extraordinary Places That...

9 Tammi 202550min

2025 Game Plan: Harnessing Your Creativity and Owning Your Future

2025 Game Plan: Harnessing Your Creativity and Owning Your Future

The rules of success are changing, and the future belongs to creators who embrace every part of who they are. In this solo episode, I share how to own your story, build connected ecosystems, and thriv...

2 Tammi 20255min

Plan Your 2025 with Me: A Step-by-Step Goal Setting Framework For Creatives (+ Using AI!)

Plan Your 2025 with Me: A Step-by-Step Goal Setting Framework For Creatives (+ Using AI!)

2025 is just around the corner, and let’s be honest, goal setting can feel overwhelming. If you’re anything like me—a creative, and someone with big ambitions always having ideas and in need for a mor...

26 Joulu 202411min

The Secret to Work-Life Harmony: Redefining Leadership with Jeanelle Teves | Bugaboo North America

The Secret to Work-Life Harmony: Redefining Leadership with Jeanelle Teves | Bugaboo North America

Jeanelle Teves, Chief Commercial Officer of Bugaboo North America, joins The Unmtchd. Podcast to share her personal approach to leadership and work-life harmony. In this candid conversation, Jeanelle ...

19 Joulu 202439min

Designing the Future: How Microsoft Builds Inclusive Technology - Bryce Johnson

Designing the Future: How Microsoft Builds Inclusive Technology - Bryce Johnson

Bryce Johnson, Inclusive Designer at Microsoft, joins us live from the Global Innovation Forum in London to share how Microsoft is revolutionizing technology with inclusive design. In this inspiring c...

12 Joulu 20248min

How Vulnerability Became an Innovation Superpower at Google - Newton Cheng

How Vulnerability Became an Innovation Superpower at Google - Newton Cheng

Newton Cheng, Director of Health and Performance at Google, joins us live from the Global Innovation Forum in London to share his powerful journey of embracing vulnerability. In this heartfelt episode...

12 Joulu 202416min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
psykopodiaa-podcast
mimmit-sijoittaa
rss-rahapodi
vallattomat
ostan-asuntoja-podcast
rss-rahamania
hyva-paha-johtaminen
lakicast
sijoituskaverit
rss-sami-miettinen-neuvottelija
leadcast
rss-avaimet-menestykseen
rahapuhetta
inderespodi
rss-oivalluksia-rahasta-elamasta
rss-pinnan-alle
oppimisen-psykologia
raharesepti
rss-esiintymisklinikka