Defining the Future of Ag Advocacy, with Emma Germano, Victorian Farmers Federation

Defining the Future of Ag Advocacy, with Emma Germano, Victorian Farmers Federation

Agriculture is exposed to a complex tangle of laws, trade agreements, and competing visions of the future. For farmers, adjustments by legislators at any level of government can have an impact. So while policy is often an afterthought for operators in tech, the pressure for farmers to be engaged and represented in the formulation of new policy is real.
It’s for this reason that ag has always invested deeply in advocacy groups. Our guest this week is Emma Germano, President of The Victorian Farmers Federation (VFF) and Managing Director of her family’s fruit and vegetable business, I Love Farms.
Almost two years into her tenure as President of an advocacy group that positions itself as “the voice of Victorian farmers and rural communities,” Emma joins us to speak about:

  • What interests and skills led her to advocacy and working with the VFF
  • The role of ag advocacy groups and the ROI they deliver for growers
  • Why advocacy groups are under pressure to engage a new generation of members in regional communities
  • What Emma sees as the central issues for Australian agricultural advocacy

For more information and resources, visit our website.

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Episode 22 - Kevin Heikes With Perspectives On Agtech From Over 20 Years In The Space

Episode 22 - Kevin Heikes With Perspectives On Agtech From Over 20 Years In The Space

Kevin Heikes was part of agtech before it was agtech. He's been involved in four different agtech startups, including his latest venture, In10t. In this episode, we dig into his perspectives on agtech from over 20 years in the space, including: Hard earned lessons from 4 agtech startups, and what it feels like to have a farmer customer call to say you've made their life better with your product The importance of tech companies partnering with farmers Why having an ag background matters in agtech What farmers are looking for when they agree to trial a new product (e.g., with FarmerTrial.com), and why trials are so tough for venture-backed companies Just how hard it is to balance working ON the business and IN the business

23 Touko 201836min

Episode 21 - Seana Day On What's Hot In Livestock And Dairy Tech

Episode 21 - Seana Day On What's Hot In Livestock And Dairy Tech

Seana Day brings a diverse background in agriculture, finance, and technology to the agtech sector where she is a Partner at  BEtter Food Ventures. Seana also tracks nearly 1,500 agtech companies in her "Market Maps" through her role as Partner at The Mixing Bowl. Seana's background gives her a unique and valuable perspective on the evolution of the agtech sector, and what the future holds. In this episode, we discuss: how more and more growers are adopting a digital strategy, and what it means for agtech entrepreneurs and investors whether the specialty crop market is behind or ahead in terms of tech adoption, and why silicon valley vs. agtech ecosystems around the world the fundamentals that agtech VCs look for when making investments, and when VC might not be a good fit what it's like to be raising a $30M venture capital fund for agtech what farmers are looking for (and not) in the livestock and dairy sectors

16 Touko 201833min

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