HIBT Lab! Universal Standard: Polina Veksler

HIBT Lab! Universal Standard: Polina Veksler

In 2014, friends Polina Veksler and Alex Waldman went clothes shopping at a major department store. To Polina’s surprise, Alex’s options were quite limited, and tucked away in one of the store’s less-traveled upper levels: the ‘plus-size’ section.

This unnerving realization that women could have such completely different shopping experiences at the same store drove Polina into research mode. She found that about 70% of women in the U.S. wear a size 14 or larger, but less than 20% of clothing is made in those sizes. Meanwhile, much of the double-digit-sized clothing available is fast fashion: not particularly well-fitting or built to last.

Alex and Polina decided to create Universal Standard: a clothing brand where size was irrelevant – where any woman could shop and ask herself, “do I like this?” – not “does this come in my size?”

This week on How I Built This Lab, Guy and Polina discuss the $100 billion opportunity to serve women of all sizes, as well as the challenges that come with building a size inclusive clothing brand.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jaksot(804)

Lady Gaga & Atom Factory: Troy Carter

Lady Gaga & Atom Factory: Troy Carter

As a kid, Troy Carter dreamed of being a rapper, but soon discovered he was a better manager than a musician. He took Lady Gaga from obscurity to stardom – helping shape both her music and her brand. ...

1 Touko 201744min

Real Estate Mogul: Barbara Corcoran

Real Estate Mogul: Barbara Corcoran

Barbara Corcoran grew up in a working-class Irish Catholic family in Jersey – with nine brothers and sisters. But she used her charisma to conquer the streets of Manhattan and build the real estate co...

24 Huhti 201750min

1-800-GOT-JUNK?: Brian Scudamore

1-800-GOT-JUNK?: Brian Scudamore

Brian Scudamore didn't dream of a life hauling away other people's trash. But when he needed to pay for college, he bought a $700 pickup truck, painted his phone number on the side, and started haulin...

17 Huhti 201740min

Instacart: Apoorva Mehta

Instacart: Apoorva Mehta

App developer Apoorva Mehta almost gave up on being an entrepreneur until he figured out what he really wanted to do: find a hassle-free way to buy groceries. Five years after launch, the grocery deli...

10 Huhti 201739min

AOL: Steve Case

AOL: Steve Case

When Steve Case started out in the tech business in the mid-80s, the idea of the internet — as we think of it today — didn't exist. But with AOL, Case saw an opportunity to connect millions of people,...

3 Huhti 201732min

Power Rangers: Haim Saban

Power Rangers: Haim Saban

As a refugee growing up in Tel Aviv, Haim Saban remembers not having enough money to eat. As an adult, he hustled his way into the entertainment business, writing theme songs for classic cartoons like...

27 Maalis 201741min

Kendra Scott: Kendra Scott

Kendra Scott: Kendra Scott

Ever since she was a little girl playing dress-up in her aunt's closet, Kendra Scott loved fashion. Her first business was a hat shop, which she started at 19 – it failed. A few years later, she start...

20 Maalis 201742min

5-Hour Energy: Manoj Bhargava

5-Hour Energy: Manoj Bhargava

After living as a monk in India and running a plastics company in Florida, Manoj Bhargava decided to launch something new: a one-shot energy drink in a bright, battery-shaped bottle. Today, 5-Hour ENE...

13 Maalis 201733min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
psykopodiaa-podcast
mimmit-sijoittaa
rss-rahapodi
ostan-asuntoja-podcast
herrasmieshakkerit
rss-rahamania
rss-neuvottelija-sami-miettinen
rahapuhetta
taloudellinen-mielenrauha
rss-h-asselmoilanen
rss-markkinointitrippi
rss-seuraava-potilas
van-elamaa
oppimisen-psykologia
pomojen-suusta
rss-lahtijat
rss-inderes
rss-myyntipodi
rss-savessa