The Next Level28 Touko 2018

140: Ethical Persuasion and Moving People to Action with Erin Gargan

Face to face with another individual, we have the opportunity to see their body language, tone, eye movement, and many other non-verbal queues that clue us into how to best interact.

Translating your offline persona and style into the digital arena isn't always the easiest when these subtleties are left out. I know I've certainly experienced this, and maybe you have too.

When equipped with the proper strategy and etiquette, the digital space can seem a lot less intimidating and it's a heck of a lot easier to feel like you're being you.

My guest today, Erin Gargan, is an award-winning entrepreneur, Amazon best-selling author, and digital persuasion expert. She sold her first two companies, Jump Digital Media and PMS.com before the age of 30. In 2010, she founded Socialite Agency, a social media firm whose clients include The Oscars, ABC/Disney, VISA, Target, Siemens, Hitachi, and others. She is the author of Digital Persuasion: Sell Smarter in the Modern Marketplace. Erin helps sales, marketing, and event professionals attract attention and increase influence by becoming more effective digital communicators.

We unpack Erin's story, what it takes to be successful in being heard in outbound marketing and the digital area, and the nitty-gritty of Digital Persuasion.

In this episode you'll learn

How to translate your offline persona into the online space
What the online disinhibition effect tells us about why we behave the way we do online
How to make better decisions before we post
What persuasion is
The way other people perceive us online and being more of a server or a friend
The goal of ethical persuasion and moving people to action
How to widdle down your message and what skill to focus on
And MORE…

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(100)

198: Fueled by Faith for Purpose Driven Leaders with Ellie Tsai

In this episode I talk with Peak Performance & Optimization Coach Ellie Tsai who helps busy women master time, structure, and emotional resilience to create a life of balance and ease. Combining life ...

14 Helmi 202530min

197: How To Be World Class At Anything

Have you ever felt like you've tried it all but just can't seem to grow in one particular area of your life or business? If you're into growth but you find yourself still stuck in the same situation o...

20 Elo 202011min

196: Why Learning And Growth Is Slowing You Down And What To Do Instead

Do you value learning and growth, but sense that it could actually be getting in your way more than it's helping you? While learning and growth are two values that absolutely make you the amazing coac...

6 Elo 202017min

195: How to Manage Expectations, Exercising Trust, and Removing Resistance

Coaches and Entrepreneurs, Have you ever felt like everything you do should have some kind of return? This episode talks about what happens when we think from the mindset of instant gratification, whe...

23 Heinä 202010min

194: Why You Multitask, Why It's Diluting Your Focus, and What To Do Instead

One really bad habit of most coaches and creative entrepreneurs I know is the tendency to multitask which usually leads to dropping the ball somewhere AND making mistakes. You definitely want to be ab...

9 Heinä 202011min

193: How to Channel Emotions and Embracing Anxiety with Karla McLaren

With the state of the world right now it's more important than ever to understand how to be with heightened emotions, how to truly understand them, and what to do with them. In this episode you'll lea...

25 Kesä 202043min

192: How Your Future Can Define Your Personality More Than Your Past with Benjamin Hardy

Today I sit down with Dr. Benjamin Hardy to talk about his new book Personality Isn't Permanent. Today you'll learn why Ben got deeper into writing about and getting into the conversation around traum...

11 Kesä 202051min

191: The #1 Thing That Keeps Coaches From Leading

There is one thing that keeps coming to the top of my list of what keeps coaches from fully leading themselves and their clients. It's actually a mix of a few things, but they have one thing in common...

14 Touko 202013min