Ducks and Blueberries: A Reflection on Price, Cost and Value

Ducks and Blueberries: A Reflection on Price, Cost and Value

In this week's Frankly, Nate shares an excerpt from his daily life that mirrors a larger observation on the human predicament. A grocery shopping trip turns into a reflection on value vs cost, and how consumption in our society is driven by the perception of value that's presented to us.

What is the difference in value that our minds create between a $5 container of blueberries, and a $1 container? What is the difference between price, cost and value? What things in our lives do we treat as disposable when they are cheap, but treat as treasure when they are pricey? What would it look like if the things we consume were priced to account for both the value and the cost of that item? How do we approach our lives with a more critical and systems-lens eye?

Among the in-video questions for viewers: Have you had a "blueberry moment" in the buying and reflecting of things?

(Recorded August 13, 2025)

Show Notes and More

Watch this video episode on YouTube

Want to learn the broad overview of The Great Simplification in 30 minutes? Watch our Animated Movie.

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Jonathan Haidt: "Social Psychology in an Age of Social Fragmentation"

Jonathan Haidt: "Social Psychology in an Age of Social Fragmentation"

Today, Nate is joined by social psychologist Jonathan Haidt. Professor Haidt is one of the leaders in the understanding of human biases and predispositions, and how they affect cooperation, communication, and change-making. Human psychology and behavior is at the root of the larger predicament that humanity faces. Is it possible to use a better understanding of our own psychology to change our behavior and the behavior of future generations? Is social media hijacking the vulnerabilities of our social-psychological nature? How can we redesign systems technologies and systems to bring out the better sides of our natures, instead of amplifying the worst? About Jonathan Haidt: Jonathan Haidt is a social psychologist at New York University's Stern School of Business. He received his Ph.D. from the University of Pennsylvania in 1992. Haidt's research examines the intuitive foundations of morality, and how morality varies across cultural and political divisions. Haidt is the author of The Happiness Hypothesis (2006) and of The New York Times bestsellers The Righteous Mind (2012) and The Coddling of the American Mind (2018, with Greg Lukianoff). In 2019 he was inducted into the American Academy of Arts and Sciences. Since 2018 he has been studying the contributions of social media to the decline of teen mental health and the rise of political dysfunction. He is currently writing two books: Kids In Space: Why teen mental health is collapsing, and Life After Babel: Adapting to a world we can no longer share. For Show Notes and More visit: https://www.thegreatsimplification.com/episode/59-jonathan-haidt To watch this video episode on Youtube → https://youtu.be/IB4lGwxysEk

22 Helmi 20231h 22min

Olivia Lazard: "Peace and Power in the Mineral Age"

Olivia Lazard: "Peace and Power in the Mineral Age"

On this episode, environmental peacemaker and mediator Olivia Lazard joins Nate to unpack the relationship between mineral deposits, conflict-vulnerable zones, and high biodiversity areas to create interlocking risks to geopolitical and climate stability. Much like Olivia's research, this conversation covers a wide variety of topics and is jam-packed with information. Will we have to plunder the planet in order to save it? Will we be able to transition to a multi-polar world order somewhat peacefully? And what can we learn from mediators and peacemakers, like Olivia, as we move into a more materially constrained future - where the whole pie is smaller? About Olivia Lazard: Olivia is an environmental peacemaking and mediation practitioner as well as a researcher and a fellow at Carnegie Europe. Her research focuses on the geopolitics of climate, the transition ushered by climate change, and the risks of conflict and fragility associated with climate change and environmental collapse. She has over twelve years of experience in the peacemaking sector at field and policy levels. In her fieldwork, her focus was to understand how globalization and the international political economy shaped patterns of violence and vulnerability patterns as well as formed new types of conflict systems that our international governance architecture has difficulty tackling with agility. For Show Notes and More visit: https://www.thegreatsimplification.com/episode/58-olivia-lazard To watch this video episode on Youtube → https://youtu.be/UNkzGKTjBWM

15 Helmi 20231h 29min

Gaya Herrington: "Humanity's Soul: Life or Growth?"

Gaya Herrington: "Humanity's Soul: Life or Growth?"

On this episode, Nate speaks with econometrician and sustainability researcher Gaya Herrington about her new book, Five Insights for Avoiding Global Collapse, a more in-depth and personal telling of her 2021 review of the Limits to Growth (LTG). More than 50 years after the original LTG report was released, the model trajectories remain both relevant and controversial, as we continue with the 'business as usual' scenario, in which the LTG model resulted in collapse. Why are we stuck on this road and how are our growth based economic systems optimized to keep us there? Is it possible to shift our goals to a different path, away from growth, focused on the well-being of all life? Can we plan or mitigate the path to descent? About Gaya Herrington: Gaya is a Dutch econometrician, sustainability researcher, and women's rights activist. Gaya holds masters' degrees in both econometrics and sustainability studies. After becoming disillusioned by initially working in the financial sector Gaya became the executive director of StoereVrouwen, a non-profit Dutch women's movement promoting sustainable economic policies through activism. In 2014, Herrington became the Director of Sustainability Services of KPMG. Most recently, her study on the projections made in the 1972 Limits to Growth report was widely publicized internationally. She is currently Vice President Sustainability Research at Schneider Electric. For Show Notes and More visit: https://www.thegreatsimplification.com/episode/57-Gaya-Herrington

8 Helmi 20231h 27min

NOT for Sale | Frankly #24

NOT for Sale | Frankly #24

Recorded January 30, 2023 Description This week, Nate reflects on one of the biggest questions humanity is facing - what is and is NOT for sale? The Biden Administration approval of a 20 year ban on mining near the Boundary Waters and the regional 'Not for Sale' movement to prevent selling water from Lake Superior to the West are evidence that perhaps we can see nature's value beyond monetary gain. What have we already "sold" to feed an insatiable appetite for more energy and more materials? And where will we draw the line between what humanity is willing to "sell" and what we decide is sacred and non-negotiable? Have we thought about what might be 'for sale' in our own lives in the future - and what will not be? To Watch on Youtube: https://www.youtube.com/watch?v=9Mgf7GyGPt4 For Show Notes and more visit: https://www.thegreatsimplification.com/frankly-original/24-not-for-sale

3 Helmi 20238min

David Sloan Wilson: "Chickens, Cooperation and a Pro-social World"

David Sloan Wilson: "Chickens, Cooperation and a Pro-social World"

On this episode, evolutionary biologist David Sloan Wilson joins Nate to unpack how evolution can be used to explain and understand modern human behavior, particularly with respect to cooperation and pro-social behavior. David is a leading scholar in this field, especially on the resurgence of the concept 'multi-level selection'. How can an evolutionary idea, first thought of by Darwin and subsequently ignored until recently, shed light on human's inherent balance between competition and cooperation? And how might our improved knowledge of where we come from inform our behaviors and collective governance in the decades ahead? About David Sloan Wilson: David Sloan Wilson is one of the foremost evolutionary thinkers and gifted communicators about evolution to the general public. He is SUNY Distinguished Professor of Biology and Anthropology Emeritus at Binghamton University and President of the nonprofit organization ProSocial World, whose mission is "To consciously evolve a world that works for all". His most recent books are This View of Life: Completing the Darwinian Revolution, Prosocial: Using Evolutionary Science to Build Productive, Equitable, and Collaborative Groups (with Paul Atkins and Steven C. Hayes), and his first novel, Atlas Hugged: The Autobiography of John Galt III. For Show Notes and More visit: https://www.thegreatsimplification.com/episode/56-david-sloan-wilson

1 Helmi 20231h 22min

The Mordor Economy | Frankly #23

The Mordor Economy | Frankly #23

Description This week, Nate walks through the path we are currently on en route to the Great Simplification - a path towards a "Mordor Economy". Based on data from colleagues Art Berman and Carey King, Nate untangles the complex relationship between biology, GDP, and net energy. How is an economic metabolism based on a need for growth creating a pathway for increasing amounts of energy to be directed to the energy sector itself? Why hasn't the rapid growth of renewables satiated our energy appetite? How is the use of credit masking the full energetic-cost of energy? Can we proactively take the necessary steps to reset the balance between energy efficiency and energy consumption to pass through Mordor unscathed and arrive at the Great Simplification? To Watch on Youtube: https://youtu.be/HoYg9M8brF4 For Show Notes and More: https://www.thegreatsimplification.com/frankly-original/23-mordor-economy

27 Tammi 202312min

Erica Thompson: "Models, The Hawkmoth Effect, and the Future"

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On this episode, Dr. Erica Thompson joins Nate to unpack her recent book Escape From Model Land. Erica explores the pitfalls of conventional science models and the opportunities by which models can augment our imagination and collective understanding. What is a model, and how do our worldviews shape the way they're made - and conversely, how do they shape our worldviews? How can we rethink and bring creativity into something as scientific as modeling to create maps of the future that are both more accurate and - most importantly - more helpful to planning responses? About Eric Thompson: Dr Erica Thompson is a Senior Policy Fellow at the LSE Data Science Institute, where she works on a broad programme of theoretical and practical research about mathematical models, their use, interpretation and social context. She recently authored Escape From Model Land (Basic Books, 2022) which explores the opportunities and challenges of augmenting our imagination about the future with mathematical tools. For Show Notes and More visit https://www.thegreatsimplification.com/episode/55-erica-thompson

25 Tammi 20231h 12min

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Arthur Berman: "Peak Oil - The Hedonic Adjustment"

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18 Tammi 20231h 10min

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