Marketing Across Uncertainty | Lessons from the Deloitte Global Roundtable with Nestlé, Saucony, Zurich Insurance and
The CMO Podcast20 Elo 2025

Marketing Across Uncertainty | Lessons from the Deloitte Global Roundtable with Nestlé, Saucony, Zurich Insurance and

In a world of constant disruption and global uncertainty, how can marketing leaders keep their teams focused, inspired, and moving forward?

In this week’s episode, recorded live at the Deloitte Digital Apartment during the Cannes Lions Festival of Creativity, Jim welcomes four senior marketing leaders who share how they lead with resilience, creativity, and conviction across industries and borders.

  • Mélanie Brinbaum, Chief Marketing Officer of Nestlé Zone Europe // With a career spanning some of the world’s most iconic consumer brands, Mélanie has led marketing at Nespresso and KitKat and held senior roles at Coty, Procter & Gamble, and L’Oréal. Today, she is steering Nestlé’s European portfolio through a period of rapid consumer change—balancing tradition with innovation.
  • Daniele Calderoni, Global Head of Brand Marketing at Zurich Insurance // At Zurich, Daniele is reshaping perceptions of what insurance means to customers, emphasizing trust, purpose, and relevance. Her decade at Mars equipped her with a deep understanding of how brands create enduring emotional connections—a skill she now brings to an industry not always known for its human touch.
  • Scott Mager, U.S. Chief Marketing Officer of Deloitte // As the U.S. marketing leader for one of the world’s largest professional services firms, Scott is infusing humanity into a 180-year-old brand. His approach emphasizes empathy, storytelling, and connection—demonstrating how even legacy institutions can stay fresh and relatable in a crowded marketplace.
  • Joy Allen-Altimare, Global Chief Marketing Officer of Saucony // Joy is driving Saucony into the future, connecting the beloved running brand with a new generation of athletes and lifestyle consumers. With past leadership roles in luxury, tech, and media, she brings a cross-industry perspective on building relevance and community in rapidly evolving markets.


This episode is a masterclass in leadership during times of uncertainty—showcasing how bold brand leaders navigate complexity, inspire their people, and turn challenges into opportunities.

---

This week's episode is brought to you by Deloitte and StrawberryFrog.

Learn more: https://strawberryfrog.com/jim

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(435)

Behind Latin America's $90 Billion Marketing Success with Sean Summers (Mercado Libre)

Behind Latin America's $90 Billion Marketing Success with Sean Summers (Mercado Libre)

Fresh off one of the biggest sporting events in the world, Sean Summers, our guest this week, joins Jim after experiencing the FIFA World Cup from two unique perspectives: as a lifelong football fan f...

5 Elo 1h

What Racing Wienermobiles Can Teach Every Marketer with Todd Kaplan (Kraft Heinz)

What Racing Wienermobiles Can Teach Every Marketer with Todd Kaplan (Kraft Heinz)

Six Oscar Mayer Wienermobiles racing around the Indianapolis Motor Speedway. It may sound like a publicity stunt, but for Todd Kaplan, it was something much bigger: a reminder that great marketing sho...

29 Heinä 43min

Beyond "Priceless" // Mastercard's Next Chapter with Jill Kramer

Beyond "Priceless" // Mastercard's Next Chapter with Jill Kramer

Some marketing ideas capture attention for a moment. The very best ones become part of culture. And you could say...that's priceless.Recorded live at the Cannes Lions International Festival of Creativ...

22 Heinä 45min

How Gap Became Cool Again with Fabiola Torres | Live from the Tubi Cabana at Cannes Lions

How Gap Became Cool Again with Fabiola Torres | Live from the Tubi Cabana at Cannes Lions

How do you reinvent one of the world's most iconic brands without losing what made it iconic in the first place?Recorded live on the Tubi Stage at Cannes Lions, Jim sits down with Fabiola Torres, Chie...

17 Heinä 34min

From Murder Your Thirst to Electric Air Taxis: Creating Brand Desire // Lessons from Liquid Death, Duolingo, and Joby Aviation

From Murder Your Thirst to Electric Air Taxis: Creating Brand Desire // Lessons from Liquid Death, Duolingo, and Joby Aviation

Great brands do more than meet a need. They transform that need into desire. But in an increasingly crowded and fragmented media landscape, how can brands earn attention, turn that attention into affe...

15 Heinä 32min

Marie Gulin-Merle (Google) & Anda Gansca (Knotch) | The New Era of AI-Powered Marketing

Marie Gulin-Merle (Google) & Anda Gansca (Knotch) | The New Era of AI-Powered Marketing

Artificial intelligence is reshaping marketing at a pace unlike anything we've seen since the birth of digital. But as today's guests remind us, the fundamentals of great marketing haven't changed.Rec...

8 Heinä 40min

Kelly Mahoney (Ulta Beauty) | Trust, Creativity, and the Superpowers of Beauty

Kelly Mahoney (Ulta Beauty) | Trust, Creativity, and the Superpowers of Beauty

Just days before Supergirl hit theaters—and as Ulta Beauty launched its ambitious partnership with Warner Bros. to bring the film to life through an immersive, 360-degree campaign—Kelly Mahoney sat do...

1 Heinä 46min

Grace Kao (Snap) | The Truth About Gen Z and Why Marketers Keep Getting It Wrong

Grace Kao (Snap) | The Truth About Gen Z and Why Marketers Keep Getting It Wrong

This week, Jim welcomes Grace Kao, Chief Marketing Officer of Snap Inc. Founded in 2011 by Evan Spiegel and Bobby Murphy, Snap has grown from a simple idea about visual communication into a global pla...

17 Kesä 52min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
psykopodiaa-podcast
mimmit-sijoittaa
ostan-asuntoja-podcast
oppimisen-psykologia
rss-oivalluksia-rahasta-elamasta
rss-hilden-kaira-podcast
rss-rahapodi
hyva-paha-johtaminen
rahapuhetta
rss-10x-finland
rss-karon-grilli
rss-sami-miettinen-neuvottelija
rss-paasipodi
rss-rahamania
pomojen-suusta
rss-rikasta-elamaa
rss-ysin-muijat
syo-nuku-saasta
rss-inderes